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GMC Acadia Sales Fell 10 Percent During Q3 2020

GMC Acadia sales decreased in the United States and Mexico while increasing in Canada during the third quarter of 2020.

GMC Acadia Sales - Q3 2020 - United States

In the United States, GMC Acadia deliveries totaled 18,231 units in Q3 2020, a decrease of about 10 percent compared to 20,338 units sold in Q3 2019.

In the first nine months of the year, Acadia sales decreased about 36 percent to 51,159 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ACADIA -10.36% 18,231 20,338 -36.02% 51,159 79,958

GMC Acadia Sales - Q3 2020 - Canada

In Canada, GMC Acadia deliveries totaled 906 units in Q3 2020, an increase of about 2 percent compared to 888 units sold in Q3 2019.

In the first nine months of the year, Acadia sales decreased about 30 percent to 2,248 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ACADIA +2.03% 906 888 -29.68% 2,248 3,197

GMC Acadia Sales - Q3 2020 - Mexico

In Mexico, GMC Acadia deliveries totaled 172 units in Q3 2020, a decrease of about 18 percent compared to 211 units sold in Q3 2019.

In the first nine months of the year, Acadia sales decreased about 39 percent to 407 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ACADIA -18.48% 172 211 -39.43% 407 672

Competitive Sales Comparison (U.S.)

GMC Acadia sales performance in Q3 2020 puts the midsize crossover in 14th place out of 21 segment rivals in terms of overall sales volume. The Acadia was outsold by the segment-leading Toyota Highlander, Ford Explorer (see Ford Explorer sales), Jeep Grand Cherokee, Honda Pilot, the Acadia’s corporate cousin – the Chevrolet Traverse – which rides on a longer version of the C1 vehicle architecture used by the Acadia (see Chevy Traverse sales), the Acadia’s other corporate cousin – the Chevrolet Blazer (see Chevrolet Blazer sales) – as well as the Hyundai Santa Fe, Ford Edge (see Ford Edge sales), Volkswagen Atlas (see VW Atlas sales), Hyundai Palisade, Kia Sorento and Telluride, and the Subaru Ascent.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q3 2020 - United States

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
TOYOTA HIGHLANDER -13.58% 59,615 68,986 11% 13% -21.57% 141,301 180,169
FORD EXPLORER +87.22% 59,060 31,546 11% 6% +33.26% 160,209 120,226
JEEP GRAND CHEROKEE -8.61% 56,447 61,768 11% 12% -17.39% 152,856 185,040
HONDA PILOT -0.93% 35,187 35,517 7% 7% -13.43% 90,002 103,969
CHEVROLET TRAVERSE -23.14% 31,603 41,116 6% 8% -25.97% 84,012 113,491
CHEVROLET BLAZER +45.17% 29,486 20,312 6% 4% +103.25% 71,356 35,107
HYUNDAI SANTA FE -6.11% 26,991 28,748 5% 6% -26.89% 70,420 96,319
FORD EDGE -28.50% 26,211 36,660 5% 7% -23.82% 76,862 100,894
VOLKSWAGEN ATLAS +10.06% 24,189 21,979 5% 4% -6.34% 55,917 59,705
HYUNDAI PALISADE +84.55% 24,128 13,074 5% 3% +350.20% 60,583 13,457
KIA SORENTO -9.87% 22,696 25,182 4% 5% -16.22% 60,492 72,200
KIA TELLURIDE +32.89% 21,239 15,982 4% 3% +18.89% 46,615 39,209
SUBARU ASCENT -7.50% 18,438 19,934 4% 4% -17.00% 49,835 60,042
GMC ACADIA -10.36% 18,231 20,338 3% 4% -36.02% 51,159 79,958
DODGE DURANGO +2.09% 15,957 15,631 3% 3% -13.62% 45,456 52,622
NISSAN MURANO -38.94% 14,884 24,376 3% 5% -10.90% 44,859 50,348
HONDA PASSPORT +10.01% 11,642 10,583 2% 2% +10.12% 27,665 25,123
NISSAN PATHFINDER -18.86% 10,572 13,030 2% 3% -23.95% 37,525 49,342
MITSUBISHI OUTLANDER +62.29% 7,923 4,882 2% 1% -22.99% 23,467 30,471
MAZDA CX-9 +4.35% 6,961 6,671 1% 1% +10.08% 20,412 18,543
TOTAL +1.00% 521,460 516,315 -7.75% 1,371,003 1,486,235

The Acadia outsold the remaining segment contenders, including the Dodge Durango, Nissan Murano, Honda Passport, Nissan Pathfinder, Mitsubishi Outlander and Mazda CX-9 (see Mazda CX-9 sales).

Overall, the Acadia saw a segment share of 3 percent, which is significantly lower than the 11 percent share occupied by the segment best-selling Toyota Highlander, Ford Explorer and Jeep Grand Cherokee.

The mainstream crossover segment, comprised of crossover SUVs with a starting price in the vicinity of $30,000, expanded 1 percent to 521,460 units in Q3 2020, meaning that the 10 percent decline in Acadia sales under-performed the segment average.

The GM Authority Take

The 10 percent decline in GMC Acadia sales during the third quarter of 2020 follows a 46 percent loss in the second quarter of 2020, 43 percent drop in the first quarter of 2020 and a 23 percent decline in the fourth quarter of 2019. It’s worth noting that the 2019 calendar year was very lucrative for the midsize crossover, as the Acadia saw a record-setting sales performance in the first quarter of 2019 as well as a healthy increase in Q2 and Q3.

The slump in GMC Acadia sales during Q3 2020 is disappointing, though not particularly unexpected given the industry-wide decline in sales caused by the ongoing COVID-19 pandemic. However, Acadia sales fell faster than the segment average, which we believe was caused by sub-optimal supply of the Acadia compared to other segment contenders.

It’s possible that GMC Acadia sales have fallen victim to internal cannibalization from other GM crossovers such as the new Chevrolet Blazer – which saw sales jump 45 percent. However, a top GM marketing official recently dismissed this notion. Another possibility is that the Chevrolet Traverse might be cannibalizing Acadia sales. Like the Acadia, the Traverse offers three rows of seating but with substantially more room.

The Acadia received a refresh for the 2020 model year, bringing redesigned front and rear ends, along with a new 2.0L LSY turbo engine, a 9-speed automatic transmission, a new AT4 trim level to replace the All Terrain, and several other enhancements and updates. The 2021i (2021 interim) model year brought about a reconfiguration of various packages and options.

Meanwhile, the already-competitive mainstream crossover segment is getting even more crowded with all-new offerings, including the Kia Telluride, Hyundai Palisade, and the Volkswagen Atlas Sport Cross – a two-row version of the existing Volkswagen Atlas. One could say that, without substantial discounts/incentives for the Acadia, these new competing models present better values. All three models, for instance, feature more powerful engines as standard when compared to the 2.5L four-cylinder that serves as the base engine in the Acadia.

We expect Acadia sales to rebound during the fourth quarter of 2020 compared to the second and third quarters, but increased internal and external competition will continue to exert pressure on the GMC entry.

About The Numbers

  • All percent change figures compared to GMC Acadia sales in Q3 2019, unless noted otherwise
  • In the United States, there were 76 selling days in Q3 2019 and 77 selling days in Q3 2020
GM Q3 2020 sales reports:

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Comments

  1. A price reduction is required along with an increase in tech safety features which should be standard equipment for this price point. In other words, shoppers are not seeing the “value” of buying an Acadia at higher than the competition’s price point.

    Reply
  2. They miniaturized the Acadia years back and literally ruined its level of functionality. Bad move GM.

    Reply
  3. Price and size had no effect when it arrive in 2016 as a 17 model. The sales increased for this model despite false claims of size issues and price.

    What the trouble is that the segment has even more competition now with other brand. Also the model has seen little change in 5 years and is getting old. It is due for a replacement in a competitive segment.

    Reply
  4. I have been the proud owner of three Acadias. A 2009, 2014, and 2017 limited. I traded my 2014 in to get the limited addition so that it would be the larger Acadia. I am not sure what my next purchase will be. I am still very disappointed in the redesign. Bottom line – it is too much money for not enough space. The downsizing they did to appeal to some market segment that wanted a smaller suv obviously was a bad move. In addition – you have to get the top of the line Acadia to get safety features that come standard on less expensive models of it’s known competitors. I was a loyal Acadia customer but if I had to buy today I would probably switch over to the Traverse. In my opinion they did a bang up job in its redesign (Traverse).

    Reply
  5. Here is the deal more people bought the shorter model. We avoided it like many in the past and moved to the Acadia once they down sized it. The sales numbers show we were not the only ones. If we wanted larger we would have gotten a Yukon.

    You are not missing much on safety. Only the 360 camera is worth anything.

    The auto brake is never used unless it picks up a shadow and kicks in. The lane control is young. The side alerts get to a point you tend to ignore them as they are not tell8bg you anything you are not looking at.

    I do like the variable speed on Cruise is nice.

    So only two things out of a number of things is a waste.

    If you want price buy year end. We got a $53k Denali for $40k new with the discounts and GM card money. The availability was good as we got the color and even the electronic suspension we wanted.

    The price we got in 17 could be duplicated yearly. They have had the same offer starting in Nov.

    Reply
  6. Proud owner of a 2014 Acadia — the bigger, more capable Acadia.

    Traverse sales, along with competition in the 3rd row crossover segment, is why the Acadia has falling sales. It’s one of the least capable 3rd row vehicles on the market now with the redesign (at least on paper).

    These are primarily family haulers, the 21st Century replacement for a minivan. Buyers of these vehicles need A LOT of space and decent hauling capability and want to get into a well-equipped vehicle at a $40,000 price point — not $55,000 for a Tahoe LT with no creature comforts. Most 3rd row crossovers on the market now have more space and towing capacity than the Acadia. The redesign has a whopping 37 cu. ft. less cargo space — that’s a HUGE difference. All in GM’s “truck” brand. Less towing and less capacity to the Traverse and many other competitors. All in GM’s “truck” brand.

    That’s why the rumor is the future Acadia is going back to a longer wheelbase setup. On top of that, if GM had any balls, they would drop a turbo V6 in it, beef up the chassis and suspension, and slap a 7,000 lbs towing rating on it to compete with the Durango and similar vehicles. Truly make it the GMC “truck brand” crossover and let the Traverse/Enclave be the less capable vehicles.

    Reply
    1. “beef up the chassis and suspension, and slap a 7,000 lbs towing”

      That’s called the Yukon……

      I think all large GM CUVs will be rwd on VSS-R soon due to CUV production pays for the next gen Camaro / Caddy sedans and the Explosion and G.Cherokee are rwd and sales isn’t slowing down for them.

      Reply
  7. The Acadia is to GMC as Hunter is to Joe.

    It’s embarrassing, and we’d all rather it be something else entirely.

    Reply
    1. My Acadia is a very desirable SUV and does everything it should. You can keep your Trump family and their associated leaches.

      Reply
  8. I like the Acadia, but updated ugly grille doesn’t help. I’m interested to try the 2.0T 9speed combo in this vehicle.

    Reply
  9. Note the story just posted on this site. The discounts that normally kick in make the Acadia a great deal. Nearly $8k off. This gets a Denali into the $40k range and other models into the $30k range.

    Join that with GM card money and you get a Denali Acadia for the price of a Terrain Denali.

    My wife wanted ours so we bought it. After we got it I have really been happy with ours as it carries all we need and the ride and handling is more sport sedan like vs mini van like.

    We have no need for the third row and seldom use the second row as we mostly use it for cargo with the sides work. To this point we have left nothing behind,

    I even have hauled a top fuel hemi engine block in back along with the crank.

    I am sure some need more space but not everyone. The Traverse is there as well as the Yukon.

    If the Acadia was larger it also would be more expensive as when the 17 came out GMC also lowered the price.

    Keep in mind GMC made the Terrain smaller too so when we traded our older Terrain the Acadia made it the right size for the past terrain owners as it shrank.

    The greatest waste in the past was having three nearly identical Traverses in the GM line up. The GMC and Saturn really offered little Chevy did not add.

    Have not had enough GM duplication over the years.

    Reply
  10. Extra size is one advantage that American vehicles need to have a sales advantage. TheYraverse is a great size, but all the models need more standard safety features to be class competitive.

    Reply

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