The value of GM stock was steady during the December 21st, 2020 to December 24th, 2020 timeframe. Shares closed the week at $41.58 per share, which represents an increase of $0.57 per share, or roughly 1 percent, compared to the previous week’s closing value of $41.01.
Movement & Ranges
By comparison, shares of GM’s cross-town rival, Ford Motor Company, fell $0.09 per share, or 1 percent, during the December 21st, 2020 to December 24th, 2020 timeframe.
Note that markets were closed Friday in recognition of the Christmas holiday.
GM Stock Factors
This week’s steady performance follows last week’s 2-percent loss and a 6-percent loss the week prior. Before that, GM stock value experienced four consecutive weeks of growth. Let’s outline some potential items that could be impacting current values.
Late in November, General Motors signed a non-binding memorandum of understanding with Nikola stating that GM would only supply the start-up with hydrogen fuel cell technology, scaling back a previous agreement which stipulated GM’s involvement in development and production of the Nikola Badger electric pickup. Additionally, news of a Takata airbag recall affecting roughly GM 7 million vehicles worldwide likely impeded upward momentum. More recently, a recall was issued for certain Chevy Malibu, Buick Regal, and Buick LaCrosse models over rusting toe links, while certain GM pickups and SUVs were recalled for loose front center seat belts.
In legal news, GM was on the receiving end of a class action lawsuit that claims the lithium-ion battery packs in the Chevy Bolt EV could pose a fire risk, as well as yet another class-action lawsuit over alleged oil consumption issues with the Gen-IV 5.3L Vortec V8 engine. The automaker is already facing other lawsuits regarding the oil consumption issue, two of which were filed in 2020. More recently, a lawsuit filed against GM in California alleges the presence of defective infotainment systems.
Several weeks ago, GM CEO Mary Barra shared the company’s plan to launch a total of 30 new electric vehicles globally by 2025, with a total investment of $7 billion. To put that in perspective, 40 percent of GM’s offerings will be fully electric by the end of 2025, compared to just three percent in 2021. The General also teased its future Chevy EV pickup truck during the recent Barclays 2020 Global Automotive Conference live stream.
GM’s EV plans also include a new electric van, the aforementioned Chevrolet EV pickup truck, the GMC Hummer EV as well as the Cadillac Lyriq, which was revealed in August in near-production form and should have a starting price of under $60,000. Shortly before the reveal of the all-new GMC Hummer EV pickup truck on October 20th, GM stock prices rose 6.75 percent to $35.60 per share before continuing on to a weekly high of $38.03 on the morning of Friday, October 23rd.
It was recently revealed that GMC now has 10,000 preorders for the new Hummer EV Edition 1 model.
GM stock has been building momentum since the Hummer EV made its debut. Share values were potentially propelled by news that the Wuling Hong Guang Mini EV is the best-selling electric vehicle in China for the months of October and November. The Mini EV sold 33,094 units during November, outselling the Tesla Model 3 and becoming the only EV in China to sell more than 30,000 units in a single month. The automaker has also confirmed its intention to sell next-generation full-size SUVs in China. Another factor worth noting is the expectation that GM shares would see a significant boost if the automaker were to spin-off its electric vehicle business. More recently, the announcement of the GM-Honda alliance may also be of interest to investors, as is a recent sales record for Buick in China for the month of November.
Another factor likely impacting GM stock performance is the election of Joe Biden as President of the United States, though it seems that this will be accompanied by a rather shaky and unprecedented transition of power that may lead to some uncertainty in the market. Yet another substantial consideration among investors would be GM’s Q3 2020 earnings, which were headlined by $4 billion income on $35.5 billion in revenue. Compared to the third quarter of 2019, these results represent a 74 percent jump in income on equal revenue.
Despite tight inventory, GM’s large pickup trucks sold well during the third quarter, especially heavy-duty models – the Silverado HD and Sierra HD. Through the third quarter, GM’s large pickups gained 1.7 percentage points in retail market share, leading the segment with 37.5 percent share, based on J.D. Power data. It’s also worth highlighting the fact that the Chevy Corvette just received a J.D. Power 2020 U.S. Resale Value Award; the study aims to identify which vehicle makes and models hold the highest percentage of their original resale value after three years of ownership.
Moreover, production of the C8 Corvette is back on track following a stop in production due to supplier constraints, marking the third “restart” of the eighth-generation sports car’s assembly line this year. The 2021 Corvette C8 started production on December 11th.
Meanwhile, electric vehicle startup Lordstown Motors recently began publicly trading on the NASDAQ as “RIDE.” This could seem favorable to investors, as GM previously announced it would invest $75 million into the EV startup, including $25 million in cash, and $50 million in production plant assets permits. The General also recently announced that it was investing further in Yoshi, an on-demand car maintenance startup company.
General Motors Ventures also invested in Envisics, a U.K.-based startup developing augmented reality (AR) technology for automotive applications. GM believes the tech may find a place in the automaker’s upcoming all-electric vehicles, such as the Cadillac Lyriq. In further tech news, GM recently announced it was opening a dedicated 3D printing center in Warren, Michigan to explore the technology’s production potential. What’s more, GM announced that its robo taxi division, GM Cruise, was now testing fully autonomous vehicles on the streets of San Francisco.
In other news, GM has also resumed construction at the site of its Canada McLaughlin Advanced Technology Track in Oshawa, Ontario after it was forced to put the project on hold due to the COVID-19 pandemic. Additionally, General Motors announced in November plans to invest between $1 billion and $1.3 billion in the GM Oshawa Assembly plant in order to begin producing the Chevy Silverado and GMC Sierra pickup trucks. In fact, construction work at the facility is already under way and the company is already recruiting for various leadership positions at the plant. News that GM would produce trucks at the Oshawa plant has sparked a sense of concern amongst U.S. workers, who are now anxiously anticipating volume reduction at U.S. plants. However, others expect that truck production at Oshawa will be used to expand supply of GM trucks, and that it won’t come at the expense of capacity at other GM truck plants.
Moreover, The General recently announced that it’s seeking to add 1,100 new team members to the Ultium Cells LLC battery production plant in Lordstown, Ohio. The facility will mass-produce Ultium battery cells for use in General Motors’ upcoming range of all-electric vehicles.
GM During COVID-19
The coronavirus pandemic initially forced GM to idle production across North America, South America and China. As a result, revenue fell sharply and GM began to rapidly burn through cash. However, GM has since resumed production in China. GM North American production resumed May 18th.
GM has taken major steps to get through the COVID-19 pandemic, fortifying its balance sheet by reducing and/or deferring expenses, while also shoring up cash and other forms of liquidity. GM has since repaid over half of the $16 billion borrowed to get through the pandemic.
The General also had to cope with a small number of coronavirus cases at some of its facilities, including 22 confirmed cases at the Arlington plant in Texas and more recently, about 25 confirmed cases at the Flint plant in Michigan. Despite a high rate of worker absenteeism, GM has decided to keep the third shift at the Wentzville Assembly plant by relocating employees, after previously announcing that it would be cut. However, no major outbreaks have been officially reported so far, and GM is keeping a close eye on its suppliers to make sure parts keep coming in. The automaker has announced it will reveal a vaccination distribution plan in December.
Additionally, refreshes for several GM vehicles have been delayed, including the Cadillac XT4, Chevrolet Traverse, Chevrolet Equinox, GMC Terrain, and Chevrolet Bolt EV. In fact, the overall launch cadence for several GM products has been pushed back, including the launch of the Cadillac CT4-V Blackwing and CT5-V Blackwing models, as well as the Corvette C8 Z06.
That said, there are still some good things happening for GM in 2020, including market share gains and production increases for the Silverado and the Sierra during Q2 2020, as well as strong Chevrolet Blazer sales and Chevrolet Trailblazer sales. Notably, GMC Sierra inventory is extremely low as the automaker can’t build enough units to meet strong demand. The majority of GM’s redesigned full-size SUVs are now in stock on dealer lots, including the 2021 Chevrolet Tahoe and 2021 Suburban, as well as the 2021 GMC Yukon and 2021 Yukon XL. Notably, the diesel-powered Tahoe and Suburban are now available to order; the same is true for the GMC Yukon diesel.
GM Before COVID-19
It’s worth noting that GM stock value has gone up and since mid-2018, long before coronavirus complications, though shares never dipped to the levels observed in the first quarter of 2020.
For the most part, GM stock was in limbo throughout 2019, seeing a jump in value as a result of overwhelmingly positive Q2 2019 earnings, wherein the automaker outperformed expectations. Prior to the COVID-19 pandemic, several factors negatively impacted GM stock value during 2019, including:
- A UAW labor strike that lasted 40 days, resulting in no vehicles built in the United States during that timeframe. Production was also idled in other countries as a result of supply chain-related issues caused by the UAW strike
- Warning signs of an economic slowdown
- Escalations with a trade war with China
Over the last few years, GM has taken several steps to increase its stock value, including exiting markets where it is unable to turn a profit (such as Europe, South Africa and India), closing plants in various locations around the world, divesting loss-making divisions (such as Opel-Vauxhall), adjusting its business model to prioritize profitability over chasing market-share goals, refocusing ithe Cadillac luxury brand to increase its share of high-profit automobiles, investing heavily in new-age mobility ventures like electric vehicles and autonomous driving tech, discontinuing unprofitable sedan models (Cruze, Sonic, Volt, Impala, Regal, LaCrosse, XTS, CT6) and closing various plants to focus on more profitable crossovers, SUVs and pickup trucks.
To further minimize activities in unprofitable markets, General Motors also announced its intention to phase out the Holden brand in Australia and New Zealand, in addition to pulling the Chevrolet brand out of Thailand while selling the GM Rayong Manufacturing Complex to Great Wall Motors. GM also announced it would end its Maven car-sharing service program.
Despite these actions, the value of GM stock has historically struggled to surpass the $40 mark, spending most of its time in the $33-$38 range (prior to the COVID-19 pandemic). This is somewhat problematic given the “new GM” Initial Public Offering (IPO) of $33 per share in November 2010, resulting in frustration among investors.