When General Motors presents a new concept vehicle to the public, it usually released a collection of digital renderings, high-quality images and/or video footage of the vehicle. The automaker can’t hire any old media company to produce these assets, as they must be held to a certain standard are usually highly confidential. This is where the automaker’s Global Creative Visualization team, which is part of the GM Design apparatus, comes into play.
The Global Creative Visualization Team, otherwise known as the GCV team, is lead by GM’s global manager for creative visualization, Stephen Gray. This crew is responsible for producing the first photos, video, CGI images and animation when GM is ready to show something new to the public and as such, consists of various talented video producers, editors, photographers, videographers and animators.
The GCV team’s work was the recent subject of a short educational video posted to the GM Design Instagram page. The video shows some clips of the GCV team in action as they work to produce the various media assets the automaker developed for the GMC Hummer EV. The video also features a voiceover from a member of the GCV team, who provides a more in-depth explanation as to how they developed the images and videos of the future electric pickup truck.
“For the Hummer EV, the team developed an extensive and beautiful set of assets worthy of this revolutionary vehicle,” the voiceover says. “I’m continually amazed at the talent of our team. The portfolio of photography and video, often blended with CGI animation, shows the true capability of this vehicle.”
Check out the GM Design video embedded below to learn more about GM’s internal GCV team and be sure to keep an eye out for their work every time GM released a new concept vehicle to the public.
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