General Motors Customer Care and Aftersales have released photos of the new branding and packaging for GM Genuine Parts and ACDelco parts.
The automaker says the new GM Genuine Parts and ACDelco packaging and branding provides dealerships with an “opportunity to grow parts share in an increasing parts and service market.” This effort also includes enhanced brand security measures to guarantee the authenticity of the parts and prevent fake parts from circulating.
The new packaging is color-coded to identify certain parts types and features multi-language translations and clear designations that the parts are GM Original Equipment.
“Strong parts brands with a clear, global market position and packaging help customers easily identify GM parts and will provide the ability to bolster the value of our protected product with new security features,” said GM’s global vice president for Customer Care and Aftersales, John Roth. “We’re committed to delivering a high quality, complete portfolio of parts, all backed by General Motors, that benefit our business partners, business customers and vehicle owners.”
The automaker says the new branding and packaging first began arriving in North America this fall and will continue to circulate throughout 2021 with the global expansion of the launch. One Chevy dealership that already received parts with the new packaging said it is a “game changer,” and that the “sleek new design offers brand recognition while helping to set us apart from other manufacturers.”
Additionally, GM says the all-new packaging “is the first of several activities planned in 2021 and beyond to strengthen GM Genuine Parts and ACDelco.” With the average age of light vehicles on the rise in the United States, the automaker is looking to capitalize on the higher demand and create opportunities for GM Customer Care and Aftersales and its aftermarket partners to increase their sales and grow their businesses.