New Chevy Silverado 1500 orders placed this month can lock in December 2020 incentives, regardless of when the customer takes delivery.
To help explain why this is such a big deal, let’s first dive into how orders and incentives usually work. Traditionally, if a customer walks into a dealer and places a new order, they don’t know what incentives will be available upon taking delivery. While the model they’re looking at might offer incentives during the month in which their new order is placed, those incentives could go away by the time the vehicle is produced and delivered.
This can be a major sticking point for customers. Production of their new vehicle can take months, and given just how cumbersome and vague GM vehicle tracking can be (as GM Authority covered previously), it’s uncertain when their new vehicle might arrive, let alone what incentives may be offered by the time they go to take delivery.
Will the incentives be better or worse than when they placed their original order? This critical information is simply not known.
However, the 2021 Chevy Silverado is a complete break from this. As GM Authority has learned, new Chevy Silverado 1500 orders placed in the month of December, 2020, offer the option to lock in December incentives.
This is basically unheard of. It’s possible the break from tradition is a reflection of low dealer inventory, which has resulted in a flurry of new vehicle orders.
Alternatively, buyers can elect to take the incentives offered on their new 2021 Chevy Silverado 1500 when they take delivery, whatever they may be, giving them further options to save.
The option to lock in the December incentives on new vehicle orders is currently only available for the 2021 Chevy Silverado 1500. It’s uncertain if the option to lock in incentives will be available for new orders placed in January or any month thereafter. As a reminder, new sold retail orders (SROs) on Silverado 1500 models are limited to the Crew Cab configuration through Q1 2021 production.
This is good news for anyone looking to order a new Chevy Silverado 1500, especially considering the “employee pricing” incentive currently available, as well as any other incentives that that could be available, depending on the model selected. Note that the finance rate is not lockable.