Buyers can’t get enough of the new Chevy Blazer crossover, with units flying off lots at an impressive rate. Sales are so strong, dealers are running very tight inventory at the moment.
Typically, auto dealers in the U.S. hold about 65 days’ worth of sales with regard to specific model inventory. By comparison, Chevy Blazer inventory was running at about 33 days’ supply, as of the beginning of December.
Anything below a 60-day supply in inventory indicates high demand, low supply, or a combination thereof. While the COVID-19 pandemic has undoubtedly had a profound effect on supply, the low Chevy Blazer inventory is also affected by soaring sales for the crossover.
As GM Authority covered back in October, Chevy Blazer sales jumped to second place in the Two-Row Midsize Mainstream Crossover segment in the third quarter of 2020, with 29,486 units sold in the U.S., up more than 45 percent compared to the same time period in 2019, while also scooping up an additional 2.2 percent of retail market share in the mainstream crossover segment.
Table Title
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -8.61% | 56,447 | 61,768 | 34% | 34% | -17.39% | 152,856 | 185,040 |
| CHEVROLET BLAZER | +45.17% | 29,486 | 20,312 | 18% | 11% | +103.25% | 71,356 | 35,107 |
| HYUNDAI SANTA FE | -6.11% | 26,991 | 28,748 | 16% | 16% | -26.89% | 70,420 | 96,319 |
| FORD EDGE | -28.50% | 26,211 | 36,660 | 16% | 20% | -23.82% | 76,862 | 100,894 |
| NISSAN MURANO | -38.94% | 14,884 | 24,376 | 9% | 13% | -10.90% | 44,859 | 50,348 |
| HONDA PASSPORT | +10.01% | 11,642 | 10,583 | 7% | 6% | +10.12% | 27,665 | 25,123 |
| TOYOTA VENZA | +23,728.57% | 1,668 | 7 | 1% | 0% | +18,433.33% | 1,668 | 9 |
| TOTAL | -8.29% | 167,329 | 182,454 | -9.57% | 445,686 | 492,840 |
Not only is the Chevy Blazer killing it in sales, it’s also a conquest monster, with nearly half of all Chevy Blazer customers new to the Chevrolet brand, as GM Authority exclusively reported late in October. Interestingly, the impressive sales performance isn’t eating into sales of the GMC Acadia, likely a result of the different seating capacities between the two crossovers.
General Motors reintroduced the Chevy Blazer nameplate for the 2019 model year, with the latest 2021 model year offering three engines, namely the naturally aspirated 2.5L I4 LCV, the turbocharged 2.0L I4 LSY, and the naturally aspirated 3.6L V6 LGX. Under the skin, the Blazer rides on the GM C1 platform. Production for North American markets takes place at the GM Ramos Arizpe factory in Mexico.
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Comments
A Jeep Grand Cherokee is rear wheel drive. Aren’t most in this comparison front wheel drive? Don’t get it. Applies to oranges.
Definitely true, at least to us who read this site and likely know more than the average consumer. However, your average consumer might look at the Blazer back to back with a Grand Cherokee and not care much about the differences.
Should the VW Cross Sport be added to the list as well? The 2-row version of their Atlas, or do they not break down the sales between the two models?
The average buyer in this segment does not know nor care about FWD or RWD. They only care about AWD (and who want AWD can’t tell the difference between AWD and 4WD). To most, grand Cherokee and blazer are very comparable, and they truly are.
I think Covid and production problems have a lot to do with inventory not just supposedly they are a hot item.
Incorrect. There have been no COVID-related production disruptions of blazer since March-May shut down.
They still have room at Fairfax. Would sure secure its future. They should have kept Lordstown honestly.
Not a blazer. It’s a nice vehicle but blazers are truck based not car based. Bronco kept true thankfully but GM let me down. The global blazer is truck based. Why name this something else and bring the global blazer here.
nOt a bLaZeR
Do you think GM cares, considering how well these thing are selling?
The old body-on-frame 2-Door Blazer became the 4-door Tahoe around 95 when the market moved away from 2-door, full size SUV’s. The full size Ford Bronco and the Dodge Ramcharger all went away also, with the Bronco being replaced by the Expedition around 97. It’s the market that let you down, not GM.
Technically the Blazer lives on as the new Tahoe, just with 4 doors. I would rather see GM use a cool heritage name than come up with some goofy thing. And we love our new 21 Blazer. It looks nice parked next to my 19 Silverado dually.
And, the Suburban is a model of 1957 Plymouth station wagon. And an Explorer is a model of Edsel, along with the Edsel Pacer, and Edsel Ranger.
What’s your point?
The only thing I find surprising is that Chevy re-used a name rather than coming up with yet still another further different name for a new model.
It’s a great looking ride. Chevrolet hit a home run with this one. The interior is well thought out, V6 option, nice exterior lines and curves, RS option. This one stands out in a crowd. GM should should fire up Lordstown again. They made cars there for 52 years.
We just took delivery of an ordered 2021 Blazer AWD, 2.0 Turbo LT3 to replace her 2012 Equinox. We love it and couldn’t care less about the naysayers or whatnot. Its a nice, sporty little SUV for our family, looks and drives nice and is very comfortable. The 20″ wheels are a worthwhile option as they look sharp and fill out the large wheel wells better than the standard 18’s.
After how GM’s labor force treated them last year, I don’t care that its made in Mexico as it was designed in Detroit and built in North America at least. I am glad to see GM introducing new products that gain market share and customers.
I do agree it might be in the same size class as the Jeep, but there is a big architecture difference. However both SUV’s are uni-body and sadly half the people don’t know or don’t care about FWD vs. RWD or 4×4 vs. AWD. I still hate FWD so I drive a Silverado ;>)
GM is proud to make this in Mexico.
Mary Barry can make even more money while she shuts down more American plants.
I just bought a 2020 Jeep Cherokee.
Made in USA.
Congratulations, you bought a ten year old vehicle that has the reliability of lego in the hands of a two years old all so you can say you have a vehicle made in the US. Well you know what, all those profits head overseas to Europe then get spread through out the organization. So well done! Where as the Blazer may get produced in Mexico but all the profits head to the US then get redistributed. Maybe you should have thought that one through a little more. That is the same logic Toyota guys have when buying their trucks, they think since they are produced here they are doing some sort of favor to the US. No, all the profits and taxes go to the home country then redistributed, they aren’t stand alone companies they are subsidiaries of global overseas companies.
That’s an old argument that is more nonsense than common sense.
Buying an American made product puts my money in the hands of an American worker. Period.
Buying a made in Mexico product lines the pockets of Wall Street and Mary Barry and all the other a-holes that export jobs.
Unlike you, I will not help GM or any company export jobs.
You can call your stock broker and buy shares in virtually any automaker, foreign or domestic. Then, you too get a share of the profits.
Retired,
Final assembly is about 10% of the cost of vehicle. I generally support American labor when its not corrupt or extorting the companies that they work for.
Miss Barra has certainly made difficult choices for the betterment of GM’s future, but seems to be the right ones. The company doesn’t exist to attempt to employ as large of a labor force as possible, and that same labor force helped drive them into bankruptcy the first time back in 2009, when I became an ex-GM employee.
Jeep is a division of Fiat, so you sent your money to Italy. Assembled in the USA by a foreign company vs. assembled in Mexico by an American company…meh.
Wait to the electrics take over . Very few will be built in USA . It is gm strategy over the past 20 years . Build new model elsewhere . Yes the firsts electrics will be built in Detroit . That is to keep the engineers close .
Love the blazer look . Design nice products people will buy them . Want them to come back engineer them so you don’t get stupid recalls and non recalls for cracked windshields .
Funny how when GM vehicles are actually finding garages, its because the product is “flying off the lots” due to what it is… but when they languish (99% of Cadillacs, many other “ehh” GM vehicles) its because of inventory reasons, or “China Virus”…
I will give this to Chevy, the vehicle IS selling and the ATP is high…. so well done GM. I just scratch my head because its not a very good product…
GM haters’ hair is on fire !
Well all I know is I love my 2020 Blazer.
Now, to increase sales even more, bring out an Activ trim and give it some off-road upgrades. If the success would be anything like the Trailblazer Activ, they might start challenging the grand cherokee for 1st place in the segment.