Over the course of this year, General Motors expanded the international reach of the fourth-generation Chevrolet Tracker to a growing number of markets around the world, where the subcompact crossover’s popularity is rapidly increasing. After topping the utility vehicle sales chart in Brazil for several consecutive months, the 2021 Tracker has just become the best-selling utility in Mexico.
As we reported in our November GM Mexico sales report, the new Chevrolet Tracker ranked as the most popular utility vehicle in the Mexican market with 1,756 units sold. This volume, which represents the best result that the model has reached in its first three months on sale in Mexico, allowed the Tracker to surpass all its rivals for the first time in the Latin American country.
Sales Numbers - Mainstream Subcompact Crossovers - November 2020 - Mexico
|MODEL||NOV 20 / NOV 19||NOVEMBER 20||NOVEMBER 19||NOVEMBER 20 SHARE||NOVEMBER 19 SHARE||YTD 20 / YTD 19||YTD 20||YTD 19|
The Chevrolet Tracker not only outperformed the rest of the B-segment crossovers sold in Mexico in November, but also highly popular compact segment utility vehicles in that country such as the Honda CR-V, Volkswagen Tiguan and Mazda CX-5. In fact, GM’s next-generation crossover sold more units last month than the outgoing Chevrolet Trax achieved in November 2019, when it led the market with 1,689 deliveries.
Since its local launch at the end of last August, the 2021 Chevrolet Tracker has reached a high level of acceptance among the buying public and the Mexican media, who have most recognized it as the overall best vehicle in its category. This has translated into incremental sales gains month after month, making it the fastest rising nameplate in the Mexican market.
In September, the month when it officially went on sale in Mexico, a total of 743 units of the Chevrolet Tracker were delivered in about 15 business days. Then, the number increased significantly, doubling to 1,503 units in October, the first full month on sale in the country. In November, the 243 additional units of the Tracker sold allowed it to lead the utility vehicle category in sales for the first time in Mexico.
The new Chevrolet Tracker comes to the Mexican market imported from the GM São Caetano do Sul plant in Brazil, in charge of supplying all markets in the American continent with the fourth-generation model. Based on GM’s GEM platform, the 2021 Tracker is proving to be an international best-seller by appropriately meeting customer needs. After Brazil, Mexico becomes the second most important market for the small crossover in Latin America.