After a significant drop in sales during eight consecutive months due to the multiple difficulties caused by COVID-19, the Chevrolet Onix has managed to recover its high sales volume in Brazil – its home country and main market internationally. In November, the popular General Motors subcompact was the biggest driver of Chevrolet sales in the Brazilian market, with its best result since the onset of the pandemic.
As we highlighted in our November sales report for Brazil, the Chevrolet Onix sold a total of 26,427 units that represent its second-best performance in the country so far this year, behind only the 26,775-unit tally recorded in February. Although the vehicle still maintains negative year-over-year sales figures, the 3.1 percent decrease during November is the smallest among monthly sales results, and translated into a notable volume recovery compared to previous months.
As a matter of fact, between April and October, the Chevrolet Onix registered a monthly average of 13,032 units sold in the Brazilian market with drastic drops of up to 78 percent. The worst performance in the entire history of the Onix was the 4,977 deliveries in May, while its best performance achieved after the pandemic hit was 20,822 sales registered in October.
This significant increase in volume can be attributed to the Chevrolet Onix Plus variant. The subcompact sedan sold a record 12,135 copies in November, the highest sales level this version of the vehicle has ever recorded, not only since the arrival of the second-generation model, but ahead of the first-generation sedan which was sold as the Chevy Prisma.
In fact, this is the first time that the Onix Plus’ sales approached those of the hatchback variant, which has been the best-selling model in Brazil for five consecutive years. The five-door Onix sold 14,292 units last month, or only about 2,000 units more than the sedan, and continues its leadership as the most popular hatchback in the South American country.
Chevrolet Onix sales getting back on track is undoubtedly great news for GM’s most popular brand which, which lost its first-place ranking in sales in the Brazilian market that it held for five consecutive years – thanks to the great success of the Onix. Prior to the pandemic, the subcompact car set a new sales record in 2019 due to the arrival of the second-generation model.