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Cadillac XT5 Sales Place Sixth In Segment During Q3 2020

Cadillac XT5 sales decreased in the United States, Canada, South Korea, and Mexico during the third quarter of 2020.

Cadillac XT5 Sales - Q3 2020 - United States

In the United States, Cadillac XT5 deliveries totaled 9,467 units in Q3 2020, a decrease of about 23 percent compared to 12,315 units sold in Q3 2019.

In the first nine months of the year, XT5 sales decreased about 37 percent to 24,273 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT5 -23.13% 9,467 12,315 -37.30% 24,273 38,711

Cadillac XT5 Sales - Q3 2020 - Canada

In Canada, Cadillac XT5 deliveries totaled 1,456 units in Q3 2020, a decrease of about 1 percent compared to 1,467 units sold in Q3 2019.

In the first nine months of the year, XT5 sales decreased about 17 percent to 2,996 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT5 -0.75% 1,456 1,467 -17.33% 2,996 3,624

Cadillac XT5 Sales - Q3 2020 - South Korea

In South Korea, Cadillac XT5 deliveries totaled 63 units in Q3 2020, a decrease of about 68 percent compared to 199 units sold in Q3 2019.

In the first nine months of the year, XT5 sales decreased about 65 percent to 154 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT5 -68.34% 63 199 -65.24% 154 443

Cadillac XT5 Sales - Q3 2020 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 29 units in Q3 2020, a decrease of about 40 percent compared to 48 units sold in Q3 2019.

In the first nine months of the year, XT5 sales decreased about 35 percent to 105 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT5 -39.58% 29 48 -34.78% 105 161

Cadillac XT5 Sales - Q3 2020 - Russia

In Russia, Cadillac XT5 deliveries totaled 88 units in Q3 2020, an increase of about 418 percent compared to 17 units sold in Q3 2019.

In the first nine months of the year, XT5 sales increased about 132 percent to 473 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT5 +417.65% 88 17 +131.86% 473 204

Competitive Sales Comparison (U.S.)

Third quarter Cadillac XT5 sales volume puts the crossover in sixth place in its competitive set, behind the Lexus RX in first, BMW X3/X4 in second (for a combined 17,946 deliveries), Acura MDX in third, Mercedes-Benz GLC in fourth and Audi Q5 in fifth. The XT5 was in sixth, outselling the Volvo XC60, Lincoln Nautilus (previously the MKX; see Lincoln MKX sales), Infiniti QX50 and the Alfa Romeo Stelvio.

Sales Numbers - D-Segment Luxury Crossovers - Q3 2020 - United States

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
LEXUS RX +1.13% 28,425 28,109 25% 21% -13.02% 66,251 76,170
BMW X3 -9.26% 16,326 17,993 14% 13% -27.37% 36,400 50,120
BMW X4 -26.93% 1,620 2,217 1% 2% -18.05% 4,781 5,834
ACURA MDX -0.12% 14,579 14,597 13% 11% -12.56% 32,553 37,231
MERCEDES-BENZ GLC-CLASS -38.94% 11,428 18,715 10% 14% -35.41% 33,987 52,621
AUDI Q5 -33.65% 11,339 17,090 10% 13% -40.23% 29,370 49,136
CADILLAC XT5 -23.13% 9,467 12,315 8% 9% -37.30% 24,273 38,711
VOLVO XC60 +8.48% 8,250 7,605 7% 6% -7.71% 20,462 22,171
LINCOLN NAUTILUS -27.52% 5,771 7,962 5% 6% -33.07% 16,052 23,984
INFINITI QX50 +12.57% 5,500 4,886 5% 4% +7.05% 14,569 13,610
ALFA ROMEO STELVIO +26.69% 2,843 2,244 2% 2% -1.26% 6,758 6,844
TOTAL -13.60% 115,548 133,733 -24.17% 285,456 376,432

The luxury D-crossover segment contracted nearly 14 percent to 115,548 units in Q3 2020, meaning that XT5 sales contracted faster than the segment average.

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Cadillac XT6. As such, a more apt comparison would be to pit XT5 and XT6 sales against those of the RX.

Sales Numbers - RX vs. XT5 & XT6 - Q3 2020 - United States

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
LEXUS RX +1.13% 28,425 28,109 64% 63% -13.02% 66,251 76,170
CADILLAC XT5 -23.13% 9,467 12,315 21% 28% -37.30% 24,273 38,711
CADILLAC XT6 +44.79% 6,249 4,316 14% 10% +252.03% 15,454 4,390
TOTAL -1.34% 44,141 44,740 -11.15% 105,978 119,271

Doing so gives Cadillac 15,716 sales, which is still 12,709 units fewer than the RX family.

The GM Authority Take

Cadillac XT5 sales suffered more than other segment contenders during the third quarter of 2020. We attribute the circumstance to the COVID-19 pandemic, which resulted in various negative conditions for the vehicle XT5.

Specifically, the XT5 – which is typically Cadillac’s most popular model – was negatively impacted by sub-par inventory of the product at the retail/dealer level, which was the result of a two-month-long pause in GM production as a result of the Coronavirus. Production started back up mid-May at the GM Spring Hill plant, which produces the XT5 as well as its larger brother – the XT6, along with the GMC Acadia.

We predict that XT5 sales will rebound during the fourth quarter of the 2020 calendar year, barring any further COVID-related interruptions in production or supply.

About The Numbers

  • All percent change figures compared to Cadillac XT5 sales in Q3 2019, unless otherwise noted
  • In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
GM Q3 2020 sales reports:

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Comments

  1. My aunt was set on getting another caddy in the xt5, but when the Acura a-spec is $15k cheaper & has a lot nicer interior

    Reply
    1. Nick. You are speaking about the RDX Acura? The MDX will not in any way be $15,0000 less than an XT5 unless you compare the base MDX against the XT5 loaded version. So if you are speaking about the RDX, then your aunt should have been comparing pricing against the XT4.

      Sounds to me like just another case of someone being influenced to buy an import brand over an American brand because someone else thinks they (she) should buy an import. Too bad. The Cadillac is a much better car.

      Reply
      1. please list why an xt4 is much better than an rdx.

        Reply
        1. Because it’s NOT a Honda. I sold Honda’s for 12 years. I’ll never buy one and they are the reason why I now dislike Japanese brands. Terrible company to work with and for. Arrogant and liars. The only company worse is Toyota.

          Reply
          1. Bro, that isn’t evidence or proof. Just your opinion.
            My opinion is that after 20 years of relaunching Cadillac is still a dying brand with no light at the end of the tunnel.
            The product is great but consumers on the coasts, the population centers, don’t consider Cadillac to be cool, posh, or anything close to Benz or BMW. I think younger demos are more impressed by Acura than The Crest. Now Audi and Volvo grow stronger by the day.
            Buick Avenir Envision is a beautiful luxury car classed as mainstream. Overall, whether we’re talking design or dealership networks, Buick is where GM should be investing.
            An EV Cadillac won’t beat Tesla or harm the German s or Japanese, either, as people keep predicting.

            Reply
            1. Proof:. Acuras shrinking line up and falling sales plus honda partnering with GM to get an electric platform.

              Reply
            2. @Steve Colmar: Yes, there is a good part of what I said that is opinion. My opinion is that Honda and Toyota are bland, boring, average at best cars that are filled with cheap and hard plastics. My opinion is that they are garbage.

              The reality however is that I did work with/for Honda for 12 long years. I have a buddy who is still with a Toyota dealer (been there over 25 years now) and he has shared extremely similar stories of how Toyota does business and how they hide stuff. So my personal experience with Honda, which is what turned me against them, is not opinion. I’ve watched the regional service director tell customers (to their faces) that Honda’s don’t have problems! I’ve watched people come with van doors hanging off. Head gasket issues. Exhaust issues. Trans issues. I could go on and my point isn’t necessarily that Honda (or Toyota) are less reliable than average. I’m speaking of them a a company. How they hide stuff. How they treat customers who do have issues. In my 18+ years just in sales with 12 of those years at the Honda, Buick, Cadillac and GMC store, I can tell you with certainty that GM is by far better of a company and I feel (opinion now) that GM vehicles are by far better than anything from Honda.

              Reply
              1. is that why toyota and honda are #2 and #3 on loyalty rankings according to jd power?

                from what your saying, these customers like to be screwed left and right but keep coming back to the brand.

                based on the comments i’ve read on this site, that sounds more like a gm customer.

                Reply
                1. Toyota and Honda are where they are because we live in a world of sheep buying cars based on………just like Nick said above……..because someone influenced their decision. In this case, she was ready to buy a Cadillac and some import fan probably influenced her into the lower level (not comparable) Acura. So she would be just one more that I call a sheep. Aimlessly buy and/or keep buying because why? I’ve done a very informal survey in the past on my own. Not anything that can be claimed as proof, but just a couple quick questions I’d ask Toyota and Honda buyers. What I found was that they really couldn’t tell me why they continue to buy that brand, but they just do. When I asked them why they switched over in the first place, a majority of them said it was because someone else told them to. Sheep.

                  Reply
              2. Cadillac is not dying as they do make money and do contribute to the GM profits.

                Now are they making as much money as they could be. No.

                The Luxury segment is a low volume segment no matter the brand. It is like printing money for all of them. None are surviving on these sales only but Benz and BMW for the most part and they have had to resort to cheaper models for volume.

                Resale is horrid for all of them.

                Cadillac lost their image long ago and became a discounted luxury brand as have a number of others. GM has left them with several decades of a muttled image.

                Today GM is working hard to try to get on the leading edge of technology. Tesla proved that there are a lot of people who will pay a lot of money on EV models. GM is using this to create an image line of EV models and also advance and pay for the development.

                This is a formula that will work as people will buy. In some areas they will have little choice like California.

                While this is going on the Cadillac ICE models are not going to go anywhere. They will be continued and sold where they can and the collective image will help all.

                Now where this may fail is not with the buying public but if GM failed to follow through. That is where they have failed time and time again.

                Moving forward even companies like BMW will have to partner with others to save cost. They already have with Toyota and we will see more of this.

                GM is far out on this as while they may have not entered the sales market on EV models they have done a lot of development and just needed to wait till the timing was right.

                Cadillac in the past often put tech out before it’s time. 864 v8 models and infrared vision were great ideas but it was too new to be appreciated and not enough computer to make it work right long term.

                Many thing Cadillac has to out sell B!W and Benz to win here. Volume is not the measure. But income and profits are key. Those who make increased profits are the winners.

                Making money is what it is all about. Cadillac is add on profits as the trucks are where GM volume money is.

                Cadillac exist due to GM not GM existing due to Cadillac. That is a Luxury Benz and BMW do not enjoy.

                Reply
      2. Yes she got a rdx. The xt4 interior size is far tighter feeling than a rdx. The xt4 feels like a much smaller vehicle than rdx & xt5. She’s only owned gmc & caddy SUV’s before this. Only reason she was wanting to upgrade is because the touch screen on her arc had a mind of its own. You can’t get the xt5 without the cheap looking chrome on the front & the “wood grain” in interior. The a-spec features red interior & clean body lines.

        Reply
  2. The XT5 needed more of a refresh than it got . The dash still looks to much like the old SRX and also in profile it looks to similar . And when you look at it compared to the rest of the Cadillac family it looks out of place . When it was redesigned GM didn’t want to go to far astray from the SRX and didn;t take enough styling trend for it so it already looks old in just it’s 4th year in production .

    Also you can’t keep using Covid-19 as an excuse , if customers wanted to buy it they would have instead of it’s competitors . The industry is doing relativly well for the mess our country is in . Combining XT6 and 5 sales together isn’t a good way to try and raise it’s volumn numbers eithet they are two completely different vehicles as rhe RX350 was just stretched a few inches to cram in that 3rd row .

    Reply
  3. Old and boring model. It needs a replacement as the refresh really was not much change.

    The XT6 may also not have helped much as it is a roomier version of this one.

    If you look at most XT6 the third row is folded down not in use. People who buy them want the space not the seats.

    Reply
    1. of all the cadillac xt suvs, i think the xt6 is the best looking. i like it’s conservative boxy exterior. reminds me of a volvo.

      Reply
  4. What needs to happen is all new people need to be running GM.

    Reply
  5. Its design is like Mary Bara – old and frumpy.

    Reply
  6. Love my xt5 cadillac

    Reply
    1. My oldest brother and his wife are driving an XT5 and had an SRX before it. Loved the SRX and really love the XT5 with the updates over the SRX. They have driven numerous Cadillac’s, Buick’s and one Infiniti, one BMW and one Acura Legend over the past 20 years. They keep going back to the Cadillac’s.

      Reply
  7. Love my xt5

    Reply
  8. “Cadillac XT5 Sales Place Sixth In Segment…”

    That’s because it’s pretty much the sixth best product in the segment. The exterior design is marginally attractive…at best. The interior is barely near luxury in quality and the powertrain is standard GM fare.

    The whole product looks and feels like a half hearted effort.

    Reply
  9. Bland exterior styling, unattractive low-level-looking interior and lackluster performance from unremarkable cross-brand GM engines… no wonder sales of XT5 place mid-pack in the segment. Sad really.

    Reply
    1. I think Cadillac still has some potential but they just need to invest some money in their cars and get really good designers just like what Lincoln did with the Aviator. Just like back in the 60s with the Eldorado they need to become the new standard of the world. Bring out something radical and gorgeous that will make the Germans think that we need to catch up with Cadillac. Just like Lincoln they should have massaging seats in all their new cars with crazy features and different color leathers like blue or red. They need to stop playing catch up and start innovating. The Escalade was a good start now they just need to put that much effort in all their cars and define themselves as a luxury AMERICAN brand.

      Reply
  10. The luxury segment is just not good a good market to be in right now. with everyone unsure about what’s going to happen and the economy plunging and lack of action from congress it’s just simply not a good time to buy.

    Reply
  11. This Cadillac FWD based GM SUV is just another GM FWD based GM BLAH SUV !

    Is it an OK Chevy GM SUV, YEP !

    However like everyone always says the customer has spoken.

    The Cadillac customer has said once again that the other 6 vehicles in this segment are better than this Chevy Cadillac !

    The Cadillac customer in this segment has once again said that the other 6 vehicles in this segment have better customer support than GM has for this Cadillac !

    The Cadillac customer has once again said that the other 6 vehicles in this segment, are more reliable than this Cadillac !

    The Cadillac customer has once again said that the interior in the other 6 vehicles in this segment are better than this Cadillac !

    The Cadillac customer once again has said that the cost of ownership in the other 6 vehicles are better than this Cadillac !

    And on and an and on !

    The Cadillac customer has once again spoken !

    Like every person above me has said, it is up to the customer to decide what product is better and the customer decides with their pocket book !

    And once again the Cadillac customer has decided with their pocket book that the other 6 vehicles in this segment are BETTER than this Cadillac !

    Reply
  12. The Xt5 needs a redesign. It’s old.

    Reply
  13. Cadillac XT5 sales suffered more than other segment contenders during the third quarter of 2020. We attribute the circumstance to the COVID-19 pandemic, which resulted in various negative conditions for the vehicle XT5. – that’s a really weak argument… the XT5 even refreshed is irrelevant and the market has ignored it… not to mention its junk.

    The XT4/5/6 are not meant to dominate the market, they are cheap, seat fillers while GM develops the EV line up. GM spent very little to develop them and put out “ehh” products to simply fill voids in portfolios. That said they cant sell quality ICE CUV’s so what makes them think people will forget about these pathetic attempts and stampede to Cadillac dealers for EV’s…. Sr Mgt at GM is pathetic….

    Reply

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