Cadillac has revised an online advertisement whose original title suggested that the Super Cruise system fitted to some of its vehicles was capable of fully autonomous driving, according to our sister publication Cadillac Society.
The web advertisement first appeared this week with the title, “Cadillac Super Cruise – Experience Autonomous Driving.” This caused concern because the word “autonomous” suggests that the vehicle is capable of driving itself with no input from its human driver.
Super Cruise cannot do this. It is a hands-free assistance system which requires the driver to pay attention to the road at all times. If Super Cruise senses that this not happening, it will shut down, and the vehicle will revert to regular human controls. Furthermore, Super Cruise works only on compatible divided highways in the U.S., Canada and China.
Automotive News has quoted a Cadillac spokesperson as saying that the luxury brand did not intend to run the ad with the misleading title, adding “The ad in question was launched in error and has been removed.” The same advertisement has now appeared with a new and less controversial title, “Cadillac Super Cruise – The Future Of Driving.”
Super Cruise was first made available on the 2018 Cadillac CT6. An enhanced version was then fitted to the 2021 CT4 and 2021 CT5 luxury sedans and the 2021 Escalade luxury SUV. The technology will also appear on future products including the Cadillac Lyriq electric crossover. The first non-Cadillac, and first fully electric vehicle, to be offered with the system will be the Chevrolet Bolt EUV. GM intends to expand its availability to 22 models, including the 2022 Chevy Silverado 1500 and GMC Sierra 1500 pickup trucks, by 2023.
Recently rated by Consumer Reports as the top active driving assistance system on the market, ahead of Tesla’s Autopilot, Super Cruise is listed as a $2,500 option, but as GM Authority recently reported it can be ordered only in conjunction with other packages which bring the total option cost to $8,740 in the case of the Cadillac CT5. Once it has been paid for, the system is free to use for three years, but GM applies a monthly subscription charge of $25 (or $15 if added to certain OnStar plans or bundles) to keep the technology active thereafter.
This post was created in collaboration with our sister publication, Cadillac Society.