General Motors reintroduced the Chevrolet Blazer nameplate as an all-new midsize crossover for the 2019 model year. So far, the new Blazer has posted impressive sales performance, especially the sporty Chevy Blazer RS trim, which is penetrating at 35 percent of the Blazer portfolio, GM Authority has learned.
“It just keeps exceeding expectations,” said Senior Marketing Director, Chevrolet SUVs, Brad Franz, in an interview with GM Authority executive editor, Alex Luft. “We have moved forecasts up, and it just keeps growing.”
This sales performance is doubly impressive when considering the price point for the Chevy Blazer RS. Starting at $41,295, the Chevy Blazer RS is the second-most expensive trim in the new Blazer lineup.
The revelation coincides with a strong Q3 sales performance for the new Chevy Blazer, with the crossover posting its best quarterly figures since launch with the latest Q3 2020 numbers. The figures also represent a 2.2-percent retail market share gain year-over-year in Q3, making the Chevy Blazer the second best-selling model in the Two-Row Midsize Mainstream Crossover segment, bested only by the Jeep Grand Cherokee.
Sales Numbers - Two-Row Midsize Mainstream Crossovers - Q3 2020 - United States
|MODEL||Q3 20 / Q3 19||Q3 20||Q3 19||Q3 20 SHARE||Q3 19 SHARE||YTD 20 / YTD 19||YTD 20||YTD 19|
|JEEP GRAND CHEROKEE||-8.61%||56,447||61,768||34%||34%||-17.39%||152,856||185,040|
|HYUNDAI SANTA FE||-6.11%||26,991||28,748||16%||16%||-26.89%||70,420||96,319|
As seen in the table above, Chevy Blazer sales surged 45.17 percent in Q3, with 29,486 units sold – a goof portion of which were Chevy Blazer RS models.
As GM Authority has covered previously, the Chevy Blazer crossover is heavily cross-shopped with the Jeep Grand Cherokee and Ford Edge, two stout rivals in the segment. Per the table above, the Jeep Grand Cherokee nabbed the top spot in the segment with 56,447 units sold, while the Ford Edge was fourth with 28,211 units sold.
What’s more, nearly half of all Chevy Blazer buyers are new to the Chevrolet brand, certifying the crossover’s broad appeal.
Outside, the Chevy Blazer rocks an aggressive and stylish design, while the cabin space comes standard with an eight-inch color touchscreen.
Chevy Blazer RS models stand out thanks to a unique grille with a black finish, as well as a black finish for the roof rails, window surrounds, badging, and nameplate. The RS also features body-colored door handles, and the naturally aspirated 3.6L V6 LGX gas engine as standard.