Prices for the Rivian R1T electric pickup truck will start at $75,000 when it goes on sale next year, the Michigan-based electric vehicle maker confirmed this week.
The first Rivian R1T available will be the Launch Edition, which will commence deliveries in June 2021. All Launch Edition models will come standard with a 750 horsepower all-wheel-drive powertrain and a “Large” battery pack with 300+ miles of range. Standard equipment will include underbody skid plates, an onboard air compressor, 20-inch wheels with off-road tires, heated and ventilated seats and open-pore wood trim.
In January 2022, Rivian will launch the Adventure and Explore trim levels, which will have the same “Large” battery pack and 750 horsepower powertrain as the Launch Edition. The Adventure trim will also start at $75,000 and will feature many of the same extras as the Launch Edition, save for minor cosmetic items like the limited-edition green exterior paint and Launch Edition badging. The Explore, meanwhile, ditches the off-road equipment and some of the creature comforts, dropping its price to $67,500. Again, the $67,500 model won’t be available until 2022.
Rivian says it will introduce an uprated R1T model variant in the future that will have a larger battery pack and over 400 miles of range. It will also introduce a budget model with roughly 250 miles of range on tap, which will undercut the $67,500 Explore trim.
With this competitive pricing structure, the Rivian R1T successfully undercuts the GMC Hummer EV. The only Hummer EV model variant that will be available in 2021, the Launch Edition, is priced firmly from $112,595. The Hummer is more powerful, however, producing 1,000 horsepower from its tri-motor powertrain. It also has 350+ miles of estimated range, outclassing the R1T Launch Edition and Adventure’s estimated range of 300+ miles.
The cheapest GMC Hummer EV will be the EV2, which will have a 625 horsepower dual-motor powertrain and an estimated 250+ miles of range. While the price of this model is comparable to the $75,000 Rivian R1T Launch Edition or Adventure, it won’t go on sale until Spring 2024.
The GMC Hummer EV will have no shortage of competition when it arrives next year, with the Rivian R1T and Tesla Cybertruck both shaping up to be serious rivals to General Motors‘ new electric pickup. Rivian also has financial backing from major companies like Amazon and Ford, lending some further credibility to the start-up.
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Comments
So, the Rivian seems like a better choice for an electric truck than the Hummer.
Maybe Chevrolet will bring something out eventually?
Perhaps, but if you were 10, which one would be on a poster on your wall?
Good question. They are pretty similar looking to me overall.
10 year olds don’t buy luxury trucks though.
Actually, now that I think about it, the Cybertruck for sure would be the choice of a 10 year old.
Based on what? Pricing? Have you driven either one? Compared final production models?
Based on the limited details on both models, the extra horsepower for the GMC Hummer is a huge advantage that could alone justify the extra cost.
I’ve read everything that is available about both of them, and the Rivian appears to be priced much closer to compete with current trucks. That $67,500 is no coincidence. With the $7500 tax credit that’s down to $60k. GM no longer has a tax credit, but that might change.
And you’re right, obviously I’ve not driven either of them, but they both have more than enough horsepower that I wouldn’t be interested in paying even more money just to get a little more.
I’m sure others would gladly pay that extra money for the Hummer, which will undoubtedly be a lot fancier.
“Will undercut the GMC Hummer”
Well, that shouldn’t be difficult. I do like the Hummer truck and really like this one a lot. Even with the huge screen, I don’t mind the way they integrated it. Great job.
Of course because they have no choice. GM revenue is still on ICE so they can charge $100k for the truck and make money. Cant afford a Hummer?, get an T1 truck or the competition.
i think gm is charging $100K+ because they still haven’t figured out how to make an affordable EV.
The Bolt is reasonably affordable. I think they went way upmarket with their next EV because they weren’t making any money trying to sell expensive economy cars.
$40K for an econobox is crazy. that is why they are discounting it by almost $9K and losing tons of money on each one.
The Rivian is a great vehicle. But it’s a fraction of the vehicle for a fraction of the price. The Rivian makes a good adventure vehicle. But the Hummer will be an off-road and performance king. Comparing the Hummer to a Rivian is like comparing a Ram TRX to a Trail Boss.
That being said the Hummer is only the first of many using GM’s BT1 platform. GM has many brands to offer different vehicles to different markets at different price points. Options are good.
This is good. The Rivan lineup seems like it would appeal to the GMC Denali/Ford Lariat/Ram Limited buyer, as well as anyone in camp Volvo that wishes Volvo made a pickup truck. That said…
…who will be the first to hit the big pricing point with EV? When will the base price $45,000 EV truck show up, and the mid trim at $50-55k? I think whoever hits that bread and butter point first will show some early dominance as none of the announced trucks besides the CyberTruck (not everyone will love the looks) are expected to get to that easier to obtain an EV price point. I think Ford and the F-150 will be the first, with GM right on their heels.