Nissan may electrify the full-size Titan pickup truck. If the Japanese automaker does decide to add battery power to the Titan, it would compete with the as-of-yet unannounced Chevy EV pickup model.
According to a recent report from Bloomberg, Nissan is said to be in talks with Hercules Electric Vehicles, a Detroit-based EV startup, to source a new battery-electric powertrain for the Nissan Titan pickup truck. Citing “people familiar with the matter,” the Bloomberg report states that Nissan would also share components from its truck line in a possible strategic partnership.
For now, talks between Nissan and Hercules are said to be ongoing, and no deal has been signed. As such, the prospective partnership could still fall through. Still, if the rumors are true and Nissan does end up electrifying the Titan pickup truck, the automaker will take the plunge into a rapidly expanding new segment.
Although an electrified Titan pickup truck would not compete directly with the recently unveiled GMC Hummer EV pickup, it would rival the upcoming Chevy EV pickup and “other” GMC EV pickup model that General Motors confirmed would hit the market by 2025. Just last week, General Motors teased a new Chevy EV pickup model during the Barclays 2020 Global Automotive Conference, parking the new battery-driven truck behind GM’s new chief EV officer, Travis Hester.
An electrified Titan pickup truck would also compete with rival products like the electric Ford F-150, the Rivian R1T, and the Tesla Cybertruck.
As the recent Bloomberg report points out, Nissan has struggled to stay competitive this year, with Titan pickup truck sales dropping 38 percent. As GM Authority covered earlier this month, the Nissan Titan trails in the full-size pickup segment, posting just 7,207 units sold in Q3 of 2020. Meanwhile, the Chevy Silverado and GMC Sierra posted 147,484 units sold and 67,812 units sold, respectively, during the same time period.