Nissan may electrify the full-size Titan pickup truck. If the Japanese automaker does decide to add battery power to the Titan, it would compete with the as-of-yet unannounced Chevy EV pickup model.
According to a recent report from Bloomberg, Nissan is said to be in talks with Hercules Electric Vehicles, a Detroit-based EV startup, to source a new battery-electric powertrain for the Nissan Titan pickup truck. Citing “people familiar with the matter,” the Bloomberg report states that Nissan would also share components from its truck line in a possible strategic partnership.
For now, talks between Nissan and Hercules are said to be ongoing, and no deal has been signed. As such, the prospective partnership could still fall through. Still, if the rumors are true and Nissan does end up electrifying the Titan pickup truck, the automaker will take the plunge into a rapidly expanding new segment.
Although an electrified Titan pickup truck would not compete directly with the recently unveiled GMC Hummer EV pickup, it would rival the upcoming Chevy EV pickup and “other” GMC EV pickup model that General Motors confirmed would hit the market by 2025. Just last week, General Motors teased a new Chevy EV pickup model during the Barclays 2020 Global Automotive Conference, parking the new battery-driven truck behind GM’s new chief EV officer, Travis Hester.
An electrified Titan pickup truck would also compete with rival products like the electric Ford F-150, the Rivian R1T, and the Tesla Cybertruck.
As the recent Bloomberg report points out, Nissan has struggled to stay competitive this year, with Titan pickup truck sales dropping 38 percent. As GM Authority covered earlier this month, the Nissan Titan trails in the full-size pickup segment, posting just 7,207 units sold in Q3 of 2020. Meanwhile, the Chevy Silverado and GMC Sierra posted 147,484 units sold and 67,812 units sold, respectively, during the same time period.
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Comments
The real question isn’t if they will enter the EV truck segment, it’s will anyone care? Just like when they came out with a half ton diesel, or when they made a ‘heavy duty half ton.’ Much fanfare in the news, and no sales to show for it. As long as they continue to try to sell trucks in the same way as Sentras they will be irrelevant.
Making a bad truck electric and more expensive is not going to help.
Nissan has not been relevant for years.
Easily the worst looking truck on the road.
I think that the Titan is a pretty nice looking pickup. I test drove one a few weeks ago and came away impressed. Since the 60s have always bought GMC or Chevrolet pickups.
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I love the Nissan Titan! This is my 3rd one and I love it (2017-SL). The Nissan Titan has the very best new truck warranty on the market — 5 years- 100k miles — bumper to bumper! I plan to buy a new one during February/March 2022. I love my Titan!