General Motors has integrated new payment calculation technology from Market Scan Information Systems, Inc. into its Shop. Click. Drive. online car shopping tool.
Market Scan Information Systems, Inc. is a self-described industry-leading automotive solutions and data provider based out of Camarillo, California. GM has elected to use the company’s mScanAPIsolution, a database and payment calculation technology developed specifically for the automotive market, in its Shop. Click. Drive. online car shopping tool going forward, which has experienced tremendous growth throughout 2020 due to the COVID-19 pandemic.
“We are honored General Motors recognized that our data, technology and solutions can help enhance the Shop.Click.Drive shopping experience,” Market Scan President and co-Founder, Rusty West, said in a prepared statement. “We are excited to work with such an iconic company as General Motors. We commend GM for having the insight and vision to provide their dealerships and consumers with solutions that usher in a new era in automotive retail.”
Ed Vogt, director of eCommerce at GM’s Customer Experience organization, said mScanAPI will help it to “deliver payment and pricing information available to our customers and give our dealers an even more powerful tool to enhance the shopping, purchasing and delivery experience.” With this upgrade, Shop. Click. Drive. will be able to process more of a vehicle transaction online, giving GM an edge over other automakers as the industry slowly shifts to a more online-driven sales model.
Shop. Click. Drive. allows users to search for GM vehicles at GM lots in their area and begin the purchasing process from the comfort of their own home. The service became particularly popular in the wake of the COVID-19 pandemic, when many automotive dealerships were forced to shut down, but has remained useful for GM even after the storefronts reopened. The automaker says its dealers have seen a five-fold increase in the number of sales leads they are getting from Shop. Click. Drive and cites the tool for helping it to drive sales in what has been an extremely difficult year for the entire industry.
“We have something called Shop, Click, Drive, which we’re seeing has like a 50% increase in traffic going on,” GM marketing boss Deborah Wahl said earlier this year. “That is enabling larger parts of the purchase cycle to happen remotely.”