This year has been fraught with challenges and unprecedented circumstances, but through it all, the GM trucks lineup has maintained a steady drumbeat of sales strength. Now, it’s been reported that General Motors’ full-size pickup lineup, which includes the Chevy Silverado and GMC Sierra, led the full-size truck segment with 37.5 percent market share of retail sales during the third quarter of 2020.
The statistic comes from General Motors Q3 2020 earnings report, and is based on data from J.D. Power. As GM Authority covered previously, General Motors reported $4 billion in income on $35.5 billion in revenue.
The 37.5 percent retail market share for the full-size GM trucks lineup was enabled by a 1.7-percent point jump in retail market share – a significant gain, overall. The new numbers show a very favorable and massive result for the automaker. Interestingly, the results coincide with an overall sales volume decrease for the Chevy Silverado during the third quarter of 2020, during which time the GMC Sierra saw an overall sales volume increase.
Full-Size Pickup Truck Sales - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | +3.49% | 221,647 | 214,176 | 35% | 34% | -11.10% | 589,034 | 662,574 |
| RAM RAM PICKUP | -3.39% | 156,157 | 161,635 | 25% | 25% | -12.73% | 402,410 | 461,115 |
| CHEVROLET SILVERADO | -5.14% | 147,484 | 155,482 | 23% | 24% | +0.58% | 414,650 | 412,259 |
| GMC SIERRA | +2.44% | 67,812 | 66,198 | 11% | 10% | +6.75% | 174,645 | 163,601 |
| TOYOTA TUNDRA | -12.28% | 27,689 | 31,565 | 4% | 5% | -10.75% | 76,814 | 86,062 |
| NISSAN TITAN | -2.42% | 7,207 | 7,386 | 1% | 1% | -23.65% | 19,403 | 25,412 |
| TOTAL | -1.33% | 627,996 | 636,442 | -7.40% | 1,676,956 | 1,811,023 |
Note that the sales figures listed in the table above are cumulative, and include fleet sales. The 37.5 segment share cited is only for retail sales, which are more lucrative than fleet sales.
Per the latest results, the Ford F-Series posted a 35 percent cumulative segment share for Q3 of 2020, while the Ram Pickup posted a 25 percent cumulative segment share during the same time period.
It’s also worth noting that the impressive sales performance of the GM trucks lineup was in spite of tight inventory. Total U.S. sales for the Chevy Silverado during Q3 of 2020 amounted to 147,484 units, while total U.S. sales for the GMC Sierra during the same time period amounted to 67,812 units.
GM says that its Q3 2020 earnings were driven primarily by its agility, as well as strong, growing franchises. What’s more, the automaker also launched its next-generation full-size SUVs and continues its investments into electric vehicle and autonomous vehicle development, all despite the ongoing COVID-19 pandemic.
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Comments
“But the interiors from Fraud and Rammed coddle my sacks on long road trips..”
Real mean pick real trucks!…..
Not sure what you meant, but if it is that you wish the Chevy interiors would get up to snuff with the competition I’m with you on that.
No sale here till they fix Walmart interior.
GM’s or Ford’s? They both look like plastic factory accidents in comparison to the Ram. No idea why GM gets the heat when Ford is cheaper looking
Meh, the Ford is five years old and still has a higher average transaction price. Plus GM has been putting a lot of cash on the hood the whole year. My Co-worker got 15k off a Denali in January. Preciate the positive spin but We know GM has been giving them away all year.
Outdated information aleet. Post COVID nobody gets 15k off any truck. I was looking at Ram Limited at $20k off in December. Now hard to find $10k off. Inventory is low and prices have risen
Inventory is low for everyone not just GM. Everyone has been affected by covid, not just GM. Everyone is on an even playing field and GM is still offering better discounts than Ford. According to this very website, GM is currently putting more cash on the hood of its trucks than Ford.
That is not true. Because why would dealers lose their shirt like that when their is hardly ant inventories. We only today have not even 100 trucks on the ground when it was at 400 before the pandemic. The GM twins are the best looking trucks on the market. It builds its on transmission compared to Ram that is a ZF transmission.
Pricing is local. Autotrader for 100 miles of my house says best deal for a Denali is 10.5k off. Best price for F150 Platinum is 12k off. All big 3 are really close
I get what you are saying and I use to use that same argument. The Key word you are missing is “Average”. What happens in your market does not apply to other markets. Yes they maybe equal in your market but there could be a huge separation in price one market over from yours. The Detroit Free Press already did an article on this very issue. Ford has a higher Average Transaction Price and are the stingiest on incentives across the nation on average. I do find that they are pretty close in market when using mid trims like the Chevy LT and Ford XLT as the benchmark. But when you go to the upper trims like GMC Denali and Ford Platinum I find that GM will knock a lot more off the price than Ford.