General Motors upended the electric vehicle game with the reveal of the all-new 2022 GMC Hummer EV. Previewed in a 30-second ad spot that aired earlier this year during Super Bowl LIV, it’s now looking like The General will go back-to-back with another GMC Hummer EV ad planned for the Big Game next year.
According to a recent report from Ad Age, which cites sources “familiar with the matter,” General Motors is planning a follow-up advertisement for the new GMC Hummer EV set to air during Super Bowl LV on February 7th, 2021. According to the report, General Motors is also planning another Super Bowl LV ad for one of its other brands.
The original Hummer EV Super Bowl ad that aired earlier this year.
Clearly, General Motors is going big when it comes to advertising the new GMC Hummer EV. In addition to the outrageously expensive Super Bowl time slot, the ad that aired back in February featured NBA legend LeBron James. The 2020 spot was the first Super Bowl ad that General Motors had run since 2017.
Now, it looks like General Motors is doubling down with this new, up-and-coming 2021 Super Bowl ad.
The General’s latest advertising campaign is designed to reframe the Hummer brand, moving away from the gas-guzzling connotations with which it was previously associated.
As a reminder, the all-new 2022 GMC Hummer EV features GM’s new EV-dedicated BT1 platform, and utilizes the automaker’s Ultium lithium-ion battery technology paired with Ultium Drive motor technology.
The Hummer EV pickup is offered with a variety of different powertrain setups, including dual motors and triple motors. Output from the range-topping Edition 1 model is rated at 1,000 horsepower and 11,500 pound-feet of wheel torque, which sends the off-roader to 60 mph in just three seconds.
Pricing for the new GMC Hummer EV Edition 1 starts at $112,595, while lower trims start at $79,995.
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Comments
The new Hummer is quite the halo vehicle. Amongst relatives and acquaintances it’s generating buzz as is the new Escalade. Yukon, Suburban and Tahoe.
WEll it sure is Gorgeous. Causes me to wonder HOW you are going to get it to the far away places and back every time.
But it looks delicious from an auto lovers point of view. I own a 2020 Silverado as well as a 2013 volt. After 5 lexus, I am k77 and had perhaps 75 cars and Have to say my new Silverado with the inline 6 diesel along with all the other wonderful features is the “Best” vehicle i have ever Owned. Thank YOu Mary and All your staff.
Well the reality is most of these will be treated much like the H2 models were and will be trolling around town with large wheels and big stereo’s.
While capable most Hummers were image vehicles not true off-road use vehicles.
I was at Harbor Freight yesterday and parked next to a H1 that was black ans spotless. It was better than new condition. He was just a rich guy from our lake region that drives it to the bars and out to eat. I expect the EV version to see similar customers and that is fine. That builds name equity and image.
Either way these customers will pay the ROI for the rest of us to get cheaper models sooner.
!) We don’t watch pro football anymore, along with lots of others. It’s possible an ad on not-so-super bowl is a waste of money.
2) Advertising on the not-so-super bowl just makes this vehicle cost even more.
3) People who want this type of vehicle will find it without any over-priced ads.
4) Presently own 2019 Sierra Denali, 4×4, bought new. First GMC in a long time. Last GMC for long time to come.
148 Million people watched the Super Bowl earlier this year. Ad space during this game matters.
meanwhile, tesla’s ad budget is 0.
Yeah, it is pretty impressive. They’ve got a roadster in orbit, and they drive the astronauts out to the rockets in a couple of Model X’s.
GM did put some plastic shaped like moon craters inside the Hummer though.
But yet they have paid a dividend.
If they were treated like a Automaker and not a hyped up tech company they would be gone by now.
i don’t think anyone is complaining about a 2% dividend when their stock price has taken off like a rocket.
i wouldn’t buy a tesla but it seems like for a lot of EV buyers, that is the halo brand.
Lets see what they say when it comes crashing down at some point when the big investors make a call.
Tesla is a class of really one at this point. Look around and there really is little option when it comes to full EV products. Once GM and the other start the roll out the sales for Tesla will not be like shooting fish in a barrel any longer. Odds are they will survive but it will not get any easier.
Elon has done well marketing his brand. He has lied on many points but often they are forgotten when the car finally arrives. He under quotes prices and deliver dates and has been given a free pass. Those days will at some point come to an end.
Even the wild west was tamed.
makes perfect sense but a lot of people have lost a lot of money betting against tesla.
As it goes the Tesla models are ok. They have forgone the science project look for a more conventional look.
But as more companies come in and compete the offerings will get cheaper faster and much more diverse. Like the Hummer it serves up image and name equity you can’t buy.
The Tesla S is grown old and no longer the darling of the segment it once was in. The 3 is growing in popularity but is no where near profitable as the S was. The Bat wings SUV never got the traction it needed. The new 3 SUV model is again doing ok but not as profitable.
The Tesla styling has grown old and I do not expect much change soon and with new models coming that will hurt. The Bentley will kill off much of the high end S sales.
The Truck I expect will see some styling changes as the shock value is lost now as we still wait for the first production model.
We are still also waiting for a sports car like the one they shot into space and the semi that is way over due.
As the competition picks up they will have more and more of a challenge to bring new models out and keep up with changes as most of the competitors are funded by much more profitable Gas Trucks.
While it was stylish to invest in Tesla some will get out with a profit and many will over stay and it would see lower returns or maybe a loss.
The bottom line is Tesla stock is artificially high and at some point reality will hit.
In the mean time GM stock has been slowly growing and unless some global economic issues come into play they should remain stable. GM is getting more and more accepted as a automaker becoming more tech based.
As it is I expect GM at worse will improve their position in the Automotive segment but they could be the new darling tech company if their new EV products does well.
Nothing is guaranteed. for anyone so it will be interesting to watch and see how well each deals with the many changes coming.
There will be many automakers hurt if they do not get some agreements made soon as they are so far behind and they just have little funding to do what they need.
If Tesla can build something even close to the Cybertruck’s claimed specs for the prices they claim… I’m not sure it really matters too much what it looks like, it will still sell pretty decently.
Tesla has a lot of fanboys that have been all over the Hummer EV. Tesla’s are popular in the EV space. But as soon as you hit the normal ICE market GM’s advertising hit the nail on the head with the Hummer spots. Saturday college football – Hummer EV ads.
Good but please no more virtue signaling through featuring obnoxious voice of Lefraud.