Chevy Silverado Sales Slip To Third In Segment During Q3 2020
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Chevy Silverado sales decreased in the United States and Mexico, while increasing in Canada, during the third quarter of 2020.
Chevrolet Silverado Sales - Q3 2020 - United States
In the United States, Chevrolet Silverado deliveries totaled 147,484 units in Q3 2020, a decrease of about 5 percent compared to 155,482 units sold in Q3 2019. Silverado 1500 (light duty) sales decreased 18.6 percent to 89,465 units, Silverado Heavy Duty (2500HD and 3500HD) sales decreased 0.7 percent to 31,279 units, and Silverado Medium Duty sales (4500HD, 5500HD and 6500HD) increased 62.6 percent to 1,688 units.In the first nine months of the year, Silverado sales increased about 1 percent to 414,650 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SILVERADO | -5.14% | 147,484 | 155,482 | +0.58% | 414,650 | 412,259 |
Chevrolet Silverado Sales Breakdown - Q3 2020
| Model | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| Total | -5.1% | 147,484 | 155,482 | +0.6% | 414,650 | 412,259 |
| Silverado LD | -9.6% | 108,203 | 119,641 | -1.1% | 310,593 | 314,067 |
| Silverado HD | +9.1% | 37,322 | 34,212 | +4.3% | 99,374 | 95,249 |
| Silverado MD | +20.3% | 1,959 | 1,629 | +59.1% | 4,683 | 2,943 |
Chevrolet Silverado Sales - Q3 2020 - Canada
In Canada, Chevrolet Silverado deliveries totaled 14,536 units in Q3 2020, an increase of about 3 percent compared to 14,163 units sold in Q3 2019.In the first nine months of the year, Silverado sales decreased about 9 percent to 38,085 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SILVERADO | +2.63% | 14,536 | 14,163 | -8.54% | 38,085 | 41,643 |
Chevrolet Silverado Sales - Q3 2020 - Mexico
In Mexico, Chevrolet Silverado deliveries totaled 1,498 units in Q3 2020, a decrease of about 29 percent compared to 2,110 units sold in Q3 2019.In the first nine months of the year, Silverado sales increased about 46 percent to 7,292 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SILVERADO | -29.00% | 1,498 | 2,110 | +46.46% | 7,292 | 4,979 |
Competitive Sales Comparison
Chevy Silverado sales during the third quarter of 2020 put the truck in third place in its competitive set. The Ford F-Series (see Ford F-series sales) took first, outselling the Silverado by 74,163 units, while the the Ram Pickup took second, outselling the Silverado by 8,673 units.
Previously, the Silverado overtook the Ram in Q1 2020 to reclaim its typical spot as the second best-selling vehicle in its segment. The decrease in Silverado sales this quarter enabled the Ram to move back into second place, since its sales fell by a smaller 3 percent.
The Ford F-Series and the Silverado’s corporate cousin – the GMC Sierra (see GMC Sierra sales) – were the only models to report an increase in sales this quarter at 3.5 and 2.4 percent, respectively. All other models in the segment reported a contraction in year-over-year sales volumes during the third quarter of 2020, with the Toyota Tundra reporting the largest loss of over 12 percent.
Full-Size Pickup Truck Sales - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | +3.49% | 221,647 | 214,176 | 35% | 34% | -11.10% | 589,034 | 662,574 |
| RAM RAM PICKUP | -3.39% | 156,157 | 161,635 | 25% | 25% | -12.73% | 402,410 | 461,115 |
| CHEVROLET SILVERADO | -5.14% | 147,484 | 155,482 | 23% | 24% | +0.58% | 414,650 | 412,259 |
| GMC SIERRA | +2.44% | 67,812 | 66,198 | 11% | 10% | +6.75% | 174,645 | 163,601 |
| TOYOTA TUNDRA | -12.28% | 27,689 | 31,565 | 4% | 5% | -10.75% | 76,814 | 86,062 |
| NISSAN TITAN | -2.42% | 7,207 | 7,386 | 1% | 1% | -23.65% | 19,403 | 25,412 |
| TOTAL | -1.33% | 627,996 | 636,442 | -7.40% | 1,676,956 | 1,811,023 |
Chevy Silverado sales accounted for 23 percent segment share during the quarter, a decrease of 1 percentage point compared to the 24 percent share it held in the year-ago quarter. That’s behind the 35 percent for the F-Series, which saw its share increase 1 percentage point from the year-ago quarter, as well as the Ram Pickup, which accounted for a 25 percent share, equal to the year-ago quarter. The GMC Sierra accounted for 11 percent share, up 1 percentage point. The Toyota Tundra held 4 percent, down 1 percent, and the Nissan Titan held 1 percent.
GM Full-Size Pickup Truck Sales - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | -5.14% | 147,484 | 155,482 | 69% | 70% | +0.58% | 414,650 | 412,259 |
| GMC SIERRA | +2.44% | 67,812 | 66,198 | 31% | 30% | +6.75% | 174,645 | 163,601 |
| TOTAL | -2.88% | 215,296 | 221,680 | +2.33% | 589,295 | 575,860 |
On a combined basis, sales of the two GM full-size pickup trucks – the Silverado and Sierra – decreased 2.88 percent to 215,296 units. That’s 6,351 units less than the 221,647 deliveries recorded by the F-Series, making GM the second-best-selling purveyor of pickup trucks during the quarter.
Overaell, the full-size pickup truck segment contracted 1.33 percent to 627,996 units in Q3 2020, meaning Chevy Silverado sales underperformed the segment average.
We are providing Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup truck segments.
Honda Ridgeline Sales - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| RIDGELINE | +2.73% | 8,607 | 8,378 | -2.20% | 23,112 | 23,633 |
The GM Authority Take
It’s unfortunate to see Chevy Silverado sales fall during Q3 2020, but it is not unexpected given the COVID-19 pandemic and its disruptive impact on both the economy and on the auto industry at large. That said, the Silverado had a respective performance given the circumstances, but sales did fall faster than its two primary rivals.
Notably, sales across all three Silverado lines varied during the quarter, as sales of the Silverado 1500 (Light Duty) and Silverado HD (Heavy Duty) decreased while those of the Silverado MD (Medium Duty) saw an increase.
We’re not sure what to expect from Chevy Silverado sales in the fourth quarter. On the one hand, the ongoing COVID-19 pandemic continues to impact GM as well as the industry at large. However, the economic impact of the pandemic appears to be subsiding, which could allow Chevy’s bread-and-butter truck to claw back its second place position. GM Authority will be here to report the latest as it happens. Stay tuned.
GM Q3 2020 sales reports:- GM Q3 2020 sales U.S.A.
- Chevrolet sales Q3 2020 U.S.A.
- Cadillac sales Q3 2020 U.S.A.
- Buick sales Q3 2020 U.S.A.
- GMC sales Q3 2020 U.S.A.
- GM Canada sales Q3 2020
- Chevrolet Canada sales Q3 2020
- Cadillac Canada sales Q3 2020
- Buick Canada sales Q3 2020
- GMC Canada sales Q3 2020
- GM Mexico sales Q3 2020
- GM Mexico sales July 2020
- Chevrolet Mexico July 2020 sales
- Buick Mexico July 2020 sales
- GMC Mexico July 2020 sales
- Cadillac Mexico July 2020 sales
- GM Mexico sales August 2020
- Chevrolet Mexico August 2020 sales
- Buick Mexico August 2020 sales
- GMC Mexico August 2020 sales
- Cadillac Mexico August 2020 sales
- GM Mexico sales September 2020
- Chevrolet Mexico September 2020 sales
- Buick Mexico September 2020 sales
- GMC Mexico September 2020 sales
- Cadillac Mexico September 2020 sales
- GM Mexico sales July 2020
- GM China sales Q3 2020
- Chevrolet China Q3 2020 sales
- Buick China Q3 2020 sales
- Cadillac China Q3 2020 sales
- GM Brazil sales Q3 2020
- GM Argentina sales Q3 2020
- GM South Korea sales Q3 2020
- GM South Korea July 2020 sales
- Chevrolet South Korea July 2020 sales
- Cadillac South Korea July 2020 sales
- GM South Korea August 2020 sales
- Chevrolet South Korea August 2020 sales
- Cadillac South Korea August 2020 sales
- GM South Korea September 2020 sales
- Chevrolet South Korea September 2020 sales
- Cadillac South Korea September 2020 sales
- GM South Korea July 2020 sales
- GM Russia sales Q3 2020
- GM Russia sales July 2020
- GM Russia sales August 2020
- GM Russia sales September 2020
- All percent change figures compared to Chevrolet Silverado sales in Q3 2019, unless noted otherwise
- In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500HD and variants
- Chevrolet Silverado 3500HD and variants
- Chevrolet Silverado Medium Duty Chassis Cab
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
- GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
- GMC Sierra Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
Silverado News
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- Sweepstakes Of The Month: Win a Corvette Z06 and 2024 Silverado. Details here.
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The bottom line is that the Ford and Ram offerings are much better looking trucks. I’ve been a GM guy since before I started driving over 40 years ago and this generation of trucks is just so unappealing I have seriously started looking at Fords and Rams, their interiors are so much better looking and less cheap feeling. The higher end pickups should have the Tahoe/Yukon interiors. For over $70,000 for a pickup they should be equipped as a luxury vehicle.
Went lot crawling this weekend and the Chevy dealer by me did not have one truck…….