During the Chevy Cyber Sales event, customers will be eligible for a $500 ‘Cyber Cash’ code when they purchase or lease most 2020 and/or 2021 Chevy Blazer, Equinox, Traverse, Trax, Trailblazer and Malibu models. The Cyber Cash code can be used toward the purchase of lease of the vehicle and must be provided by the customer at the time of the purchase or lease.
The automaker’s site says the Chevy Cyber Sales event promotions can be combined with “most other offers,” it currently has, as well. For example, Chevy is currently offering $4,750 cash allowance on most Chevy Equinox models, so savings on the vehicle can total $5,250 when combined with the $500 Cyber Cash bonus. Similar savings can be had on the Blazer, Traverse, Trax, Trailblazer and Malibu.
To obtain a Cyber Cash code, Chevy customers can punch their information into the form on this web page. They will then be given a single-use code to present to their Chevy dealer, entitling them to a $500 discount. Only U.S. residents can sign up to receive their code online, however, as GM says customers in Canada, Mexico or elsewhere should visit their local dealer for further information on this sales promotion.
It would normally be surprising to see Chevy offer steep discounts on popular new models like the Blazer and Trailblazer. The COVID-19 pandemic has forced many automakers to offer steep discounts on their 2020 and 2021 model year vehicles, though, with auto sales down sharply year-over-year. GM has actually fared well throughout 2020 despite the pandemic-related setbacks, with its Shop. Click. Drive. online car shopping tool helping to drive sales leads to its dealerships even at the high of the pandemic in the spring.
GM will roll out a new version of Shop. Click. Drive. in the near future, which will integrate payment technology from Market Scan that will allow it to process more of a vehicle’s transaction online rather than at the dealership.