Chevrolet reintroduced the Chevy Blazer nameplate as an all-new midsize crossover utility vehicle (CUV) for the 2019 model year, offering up a practical two-row vehicle dressed in head-turning design. So far, the latest Blazer has been doing quite well, posting strong sales performance in the face of stout competition. Now, Chevrolet SUV senior marketing manager Brad Franz has provided some insight into the Blazer’s chief rivals.
In a a recently interview with GM Authority executive editor Alex Luft, Franz disclosed that the Chevy Blazer is heavily cross-shopped with the Ford Edge and Jeep Grand Cherokee.
“Those are the two vehicles that the Blazer goes head-to-head with every day,” Franz said in his recent interview with GM Authority.
So far, the Chevy Blazer is doing relatively well against both models, surging 45.17 percent in terms of sales year-over-year for the third quarter of 2020, with 29,486 units sold during Q3. The figures place it in second for the two-row midsize mainstream crossover segment in the U.S. for Q3 of 2020, with the Jeep Grand Cherokee in first place with 56,447 units sold in Q3 of 2020, a contraction of 8.61 percent compared to Q3 of 2019.
Meanwhile, the Ford Edge posted 26,211 units sold in Q3 of 2020, landing it in fourth place in the segment behind the Hyundai Santa Fe, the latter of which posted 26,991 units sold in Q3 of 2020.
Sales Numbers - Two-Row Midsize Mainstream Crossovers - Q3 2020 - United States
|MODEL||Q3 20 / Q3 19||Q3 20||Q3 19||Q3 20 SHARE||Q3 19 SHARE||YTD 20 / YTD 19||YTD 20||YTD 19|
|JEEP GRAND CHEROKEE||-8.61%||56,447||61,768||34%||34%||-17.39%||152,856||185,040|
|HYUNDAI SANTA FE||-6.11%||26,991||28,748||16%||16%||-26.89%||70,420||96,319|
As GM Authority covered previously, the Chevy Blazer commands impressive conquest sales, with nearly half of all Blazer buyers new to the Chevrolet brand.
As a reminder, the latest 2021 Chevy Blazer is offered with three engine options, including the naturally aspirated 2.5L I4 LCV, which produces 193 horsepower, the turbocharged 2.0L I4 LSY, which produces 230 horsepower, and the naturally aspirated 3.6L V6 LGX, which produces 308 horsepower. Each engine mates to a nine-speed automatic transmission, with both FWD and AWD on offer.