Chevy Trax sales decreased in the United States, Canada, South Korea and Mexico during the third quarter of 2020.
Chevrolet Trax Sales - Q3 2020 - United States
In the United States, Chevrolet Trax deliveries totaled 29,485 units in Q3 2020, a decrease of about 21 percent compared to 37,407 units sold in Q3 2019.In the first nine months of the year, Trax sales decreased about 4 percent to 80,193 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -21.18% | 29,485 | 37,407 | -4.28% | 80,193 | 83,777 |
Chevrolet Trax Sales - Q3 2020 - Canada
In Canada, Chevrolet Trax deliveries totaled 1,304 units in Q3 2020, a decrease of about 39 percent compared to 2,154 units sold in Q3 2019.In the first nine months of the year, Trax sales decreased about 18 percent to 3,050 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -39.46% | 1,304 | 2,154 | -18.19% | 3,050 | 3,728 |
Chevrolet Trax Sales - Q3 2020 - South Korea
In South Korea, Chevrolet Trax deliveries totaled 1,273 units in Q3 2020, a decrease of about 56 percent compared to 2,913 units sold in Q3 2019.In the first nine months of the year, Trax sales decreased about 45 percent to 5,051 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -56.30% | 1,273 | 2,913 | -44.77% | 5,051 | 9,146 |
Chevrolet Trax Sales - Q3 2020 - Mexico
In Mexico, Chevrolet Trax deliveries totaled 2,047 units in Q3 2020, a decrease of about 42 percent compared to 3,531 units sold in Q3 2019.In the first nine months of the year, Trax sales decreased about 40 percent to 6,019 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -42.03% | 2,047 | 3,531 | -39.86% | 6,019 | 10,009 |
Competitive Sales Comparison
Chevy Trax sales performance during the third quarter of 2020 places the crossover in second place in its segment, falling behind the Jeep Compass by a mere 103 units. That said, the Trax managed to outsell the Honda HR-V, which netted 24,904 sales in Q3.
Sales Numbers - Mainstream Subcompact Crossovers - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| JEEP COMPASS | -15.84% | 29,588 | 35,158 | 11% | 14% | -29.69% | 77,809 | 110,671 |
| CHEVROLET TRAX | -21.18% | 29,485 | 37,407 | 11% | 15% | -4.28% | 80,193 | 83,777 |
| HONDA HR-V | -0.92% | 24,904 | 25,135 | 9% | 10% | -12.11% | 61,799 | 70,314 |
| HYUNDAI KONA | +22.15% | 22,046 | 18,049 | 8% | 7% | -4.22% | 52,813 | 55,138 |
| KIA SOUL | -3.42% | 21,290 | 22,044 | 8% | 9% | -28.72% | 55,331 | 77,627 |
| NISSAN KICKS | +9.36% | 19,478 | 17,811 | 7% | 7% | -9.42% | 42,640 | 47,074 |
| JEEP RENEGADE | -10.70% | 18,961 | 21,234 | 7% | 9% | -19.99% | 45,820 | 57,270 |
| FORD ECOSPORT | +4.76% | 17,045 | 16,271 | 6% | 7% | -6.82% | 47,200 | 50,657 |
| BUICK ENCORE GX | * | 16,019 | * | 6% | 0% | * | 27,876 | 0 |
| KIA SELTOS | * | 15,431 | * | 6% | 0% | * | 29,509 | 0 |
| TOYOTA C-HR | -1.41% | 11,797 | 11,966 | 4% | 5% | -11.05% | 33,604 | 37,777 |
| BUICK ENCORE | -55.44% | 11,143 | 25,008 | 4% | 10% | -52.08% | 35,414 | 73,905 |
| MAZDA CX-30 | * | 10,837 | * | 4% | 0% | * | 27,793 | 0 |
| CHEVROLET TRAILBLAZER | * | 10,322 | * | 4% | 0% | * | 17,024 | 0 |
| MITSUBISHI OUTLANDER SPORT | +4.57% | 7,719 | 7,382 | 3% | 3% | -6.29% | 24,504 | 26,150 |
| KIA NIRO | -17.28% | 4,980 | 6,020 | 2% | 2% | -26.33% | 13,232 | 17,962 |
| HYUNDAI VENUE | * | 4,793 | * | 2% | 0% | * | 11,964 | 0 |
| MAZDA CX-3 | -54.86% | 2,255 | 4,996 | 1% | 2% | -40.48% | 7,012 | 11,780 |
| FIAT 500X | -23.65% | 452 | 592 | 0% | 0% | -45.57% | 1,130 | 2,076 |
| TOTAL | +11.83% | 278,545 | 249,073 | -4.09% | 692,667 | 722,178 |
On a segment share basis, the Trax accounted for 11 percent, same as the Compass. The HR-V reported 9 percent and the Kona and Soul reported 8 percent each. All other rivals held a segment share of less than 8 percent.
Sales Numbers - FCA Mainstream Subcompact Crossovers - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -15.84% | 29,588 | 35,158 | -29.69% | 77,809 | 110,671 |
| JEEP RENEGADE | -10.70% | 18,961 | 21,234 | -19.99% | 45,820 | 57,270 |
| FIAT 500X | -23.65% | 452 | 592 | -45.57% | 1,130 | 2,076 |
| TOTAL | -14.01% | 49,001 | 56,984 | -26.62% | 124,759 | 170,017 |
GM’s cross-town rival, Fiat Chrysler Automobiles, which will soon be known as Stellantis, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 49,001 deliveries during the quarter.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -21.18% | 29,485 | 37,407 | -4.28% | 80,193 | 83,777 |
| BUICK ENCORE GX | * | 16,019 | * | * | 27,876 | 0 |
| BUICK ENCORE | -55.44% | 11,143 | 25,008 | -52.08% | 35,414 | 73,905 |
| CHEVROLET TRAILBLAZER | * | 10,322 | * | * | 17,024 | 0 |
| TOTAL | +7.30% | 66,969 | 62,415 | +1.79% | 160,507 | 157,682 |
Meanwhile, the four GM offerings – the Chevrolet Trax and Buick Encore, as well as their all-new cousins – the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 66,969 deliveries. As such, GM outsold FCA by nearly 18,000 units in the segment, marking the fifth time that The General sold more units than FCA since the introduction of the second-generation Jeep Compass. GM held a combined 25 percent segment share to FCA’s 18 percent.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +22.15% | 22,046 | 18,049 | -4.22% | 52,813 | 55,138 |
| KIA SOUL | -3.42% | 21,290 | 22,044 | -28.72% | 55,331 | 77,627 |
| KIA SELTOS | * | 15,431 | * | * | 29,509 | 0 |
| KIA NIRO | -17.28% | 4,980 | 6,020 | -26.33% | 13,232 | 17,962 |
| HYUNDAI VENUE | * | 4,793 | * | * | 11,964 | 0 |
| TOTAL | +48.63% | 68,540 | 46,113 | +8.04% | 162,849 | 150,727 |
Meanwhile, Hyundai and Kia sold a combined 68,540 units of their five offerings in the segment, nearly 2,000 units more than GM. Notably, the Hyundai Kona was the only model to outpace the segment, reporting a 22 percent increase in sales volume.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (excluding Soul) - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +22.15% | 22,046 | 18,049 | -4.22% | 52,813 | 55,138 |
| KIA SELTOS | * | 15,431 | * | * | 29,509 | 0 |
| KIA NIRO | -17.28% | 4,980 | 6,020 | -26.33% | 13,232 | 17,962 |
| HYUNDAI VENUE | * | 4,793 | * | * | 11,964 | 0 |
| TOTAL | +96.31% | 47,250 | 24,069 | +47.08% | 107,518 | 73,100 |
However, it’s worth mentioning that the Kia Soul could be considered to be part of a smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 47,250 units, or about 20k units less than GM.
The mainstream subcompact crossover segment expanded 12 percent to 278,545 units during Q3 2020, meaning the Chevy Trax underperformed the segment average.
The GM Authority Take
The 21 percent decline in Chevy Trax sales during the third quarter of 2020 is not exactly unexpected, since it now is facing internal competition from the all-new Chevy Trailblazer. But despite the decline in Trax sales volume, the vehicle still managed to maintain a substantial leadership position in the segment.
In the second quarter of 2020, the Trax managed to post a 3 percent growth rate, defying the COVID-19 pandemic to become the only model in the segment to post a sales uptick. We suspected that the Q2 increase was caused by a greater supply of the model at the retail level, as the GM Bupeyong plant in South Korea was somewhat shielded from production interruptions brought about by the COVID-19 pandemic. By comparison, the GM San Luis Potosi plant in Mexico – which also produces the Trax – saw a greater disruption due to the virus.
2021 Chevrolet Trailblazer joins the Trax in the mainstream subcompact crossover segment
We remain curious how Chevy Trax sales will fare in the near- and medium-term, given that it’s now being sold alongside a much newer and more attractive stable mate – the Trailblazer. It’s possible that Trax sales will drop off as Trailblazer takes Trax customers. It’s worth noting that Trailblazer sales are red hot, with the vehicle turning at a very rapid pace and exceeding sales expectations.
About The Numbers
- All percent change figures compared to Chevrolet Trax sales in Q3 2019
- In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q3 2020 sales U.S.A.
- Chevrolet sales Q3 2020 U.S.A.
- Cadillac sales Q3 2020 U.S.A.
- Buick sales Q3 2020 U.S.A.
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Comments
Four cylinder trax versus 3 cylinder trailblazer is a point of contention for power(not much) versus mpg(not much better)
And yet the 3 cylinder makes 17 more horsepower AND 26 pound-feet more torque:
Trax 1.4L Turbo I-4 LUV:
138 horsepower
148 pound-feet of torque
Trailblazer 1.3L Turbo I-3 L3T:
155 horsepower
174 pound-feet of torque
Yes and
2021 Trax AWD MPG = 24/29/26 City/Highway/Combined
2021 Trailblazer AWD MPG = 26/30/28 City/Highway/Combined