J.D. Power based its study on responses from 32,536 owners of conventional energy vehicles (ICE engines powered by gasoline or diesel) who made their purchases between June 2019 and June 2020, and from 3,276 owners of new energy vehicles (EVs including hybrids) who made their purchases between May 2019 and May 2020.
As might be expected around the world, Chinese owners cite “do not need” and “do not know how to use” as their primary reasons for not using advanced technological features. The higher the score a brand achieved in the study, the more successful it has been in overcoming these obstacles.
Land Rover, no stranger to the lower half of J.D. Power studies in the past, finished at the top in this one with 661 points out of a possible 1,000. Cadillac earned its third place with 647 points, just one behind Chinese EV manufacturer NIO. Jaguar and Volvo tied for fourth at 617, 30 points behind Cadillac.
The next highest placed GM brand on the list is Buick, which is particularly successful in China in terms of sales volume. In terms of tech experience, however, it is less impressive, scoring just 550 points, or one above the industry average, in the J.D. Power study.
The most notable piece of advanced automobile technology offered by Cadillac in the Chinese market is GM’s Super Cruise semi-autonomous driver assistance system, which only recently launched on the Chinese-market Cadillac CT6, and therefore was not part of the J.D. Power China Tech Experience Index Study.
In the U.S. and Canada, GM intends to make Super Cruise an option on 22 models by 2023; not all of these models will be sold in China. The Chinese road network has around 180,000 miles of highway on which Super Cruise can be used, and GM plans to increase this figure in the future.
This post was created in collaboration with our sister publication, Cadillac Society.