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Cadillac Facial Recognition Feature Could Be In The Works For North America

It appears as though a new Cadillac facial recognition feature is planned for release in North America sometime in the near future.

As first reported by GM Authority’s sister publication, Cadillac Society, General Motors filed a trademark for the name “Modus Biometric System” on August 31st, 2020. The trademark was filed with the United States Patent and Trademark Office (USPTO) under serial number 90148333, and applies to the Goods and Services category, specifically relating to “Adaptive electronic vehicle comfort systems sold as an integral part of a motor land vehicle.”

It’s believed that the new trademark filing is for an upcoming Cadillac facial recognition system set for release in the Americas.

Cadillac already has a facial recognition system in place with the 2021 Cadillac XT4 sold in the Chinese market, which comes with sensors and a touchscreen mounted near the driver’s door.

When the driver approaches the Cadillac XT4 with his or her smartphone, the system uses a high-definition binocular infrared camera, infrared image processor, and adaptive light supplement system to “read” the driver’s face, unlocking the doors if the system recognizes the face.

The system was designed to work in extreme weather as well, and can recognize up to eight different faces. In addition, the system also comes with fingerprint and password-based systems as backups, which work through a fingerprint reader and touchscreen, respectively.

So far, the Cadillac facial recognition system has not yet been announced outside the Chinese market. However, with the recent filing of the “Modus Biometric System” name with the USPTO, it’s now looking as though the system could arrive in North America and other global markets sometime in the near future.

We’ll keep our ear to the ground for any further updates on the North American Cadillac facial recognition feature, so stay tuned. In the meantime, subscribe to GM Authority for more Cadillac news and around-the-clock GM news coverage.

This post was created in collaboration with our sister publication, Cadillac Society.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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