Cadillac Europe has released details on the size of its dealership network, and just like its vehicle lineup, the brand’s Euro retail footprint is decidedly small.
As we reported earlier in the year, Cadillac Europe currently has just one model on sale, the Cadillac XT4 crossover. Fittingly, the brand’s dealer network is also minuscule, consisting of just 20 retail storefronts and 123 aftersales partners, René Kreis, Head of Public Relations at Cadillac Europe, recently confirmed to GM Authority.
This figure represents less than one Cadillac dealership per EU member country. In the U.S., meanwhile, Cadillac has an average of nearly 18 storefronts per state. It wasn’t expected that Cadillac’s European dealer network would compare with its U.S. one, especially since it only sells one model, though there does still seem to be room for the brand to grow in the region.
The Cadillac XT4 was introduced to the European market on October 10th, 2020. The Euro-spec version of the crossover comes with GM’s new turbocharged 2.0L LSQ I4 diesel engine, which is rated at 174 horsepower and 281 pound-feet torque. This Euro 6-compliant engine was developed for the European market specifically and serves as the primary engine in the XT4 in the region. The gasoline 2.0 LSY I4 turbocharged engine that comes in the U.S.-spec version of the crossover will eventually arrive in select European markets, though the diesel is expected to be the more popular option among consumers there.
All diesel-powered versions of the Cadillac XT4 in Europe wear the 350D badge, as per Cadillac’s recently implemented torque-based naming scheme.
Cadillac is hoping to entice European buyers to the XT4 by offering a diesel engine in the region, but the availability of a diesel may not have the same draw for Euro consumers that it once did. Industry analyst JATO Dynamics found that just 24.8 percent of new vehicle registrations in the region were diesels – down from more than 50 percent ten years ago. Registrations for hybrids, plug-in hybrids and EVs, meanwhile, achieved a higher proportion of the total than diesels for the first time ever.
Between its small retail footprint and tiny product portfolio, Cadillac Europe is in a rather sorry state at the moment. The future may be bright, though, as the automaker is currently in the midst of transitioning to an EV-centric product portfolio. Given the increasing popularity of hybrids and EVs in Europe, these future battery-electric products could be well-suited to Euro buyers’ wants and needs.
This post was created in collaboration with our sister publication, Cadillac Society.