Buick has been recognized as the top mass-market brand in the recent J.D. Power 2020 China Automotive Performance, Execution and Layout (APEAL) Study.
“The APEAL Study measures owners’ emotional attachment to their vehicle and in what areas their vehicle may not be delivering on all of the positive experiences that were hoped for,” said the managing director of syndicated research at J.D. Power China, Edward Wang.
“Understanding vehicle appeal is just as valuable to automakers as knowing about quality issues and owner acceptance of new technologies.”
The study looked at owners’ emotional attachment and excitement levels regarding their new vehicle, measuring 37 attributes in 10 vehicle experience groups, including exterior styling, interior appointment, driving comfort, ingress and egress, performance, safety, infotainment, fuel economy, and more.
J.D. Power collected responses from more than 32,000 new vehicle owners, all of whom purchased their new car between June of 2019 and June of 2020. The study was fielded between December of 2019 and August of 2020 in 70 major Chinese cities, and encompassed 241 models and 57 different brands.
The responses were then used to measure owner’s satisfaction on a 1,000 point scale.
Buick ranked the highest among mass-market brands, scoring 745 points. In second place was Dongfeng Nissan with 744 points, while FAW Toyota scored third with 741 points. GAC FCA Jeep and GAC Honda scored fourth and fifth respectively with 740 points and 736 points.
Several Buick models also scored well in their individual vehicle segments, including the Buick Verano, Buick Envision, and Buick GL8, each of which clinched segment-level APEAL awards. The Buick Verano was ranked first in the Midsize Upper Economy segment, the Buick Envision was ranked first in the Midsize SUV segment, and the Buick GL8 ranked first in the Large MPV segment. To note, the GL8 was the only model in its segment to perform above the segment average.
Source: J.D. Power