Over the last few weeks, General Motors has carried out a major and aggressive renewal of its product portfolio in order to its sales leadership in Colombia. After the recent introduction of the all-new 2021 Chevrolet Tracker and the refreshed 2021 Chevrolet Colorado in the South American country, the company has just launched the 2021 Chevrolet Joy as its new entry-level model in the Colombian market.
First released late last year in Brazil, the 2021 Chevrolet Joy is basically a rebranded and slightly modified first-generation Chevrolet Onix, now positioned as an entry-level vehicle. Manufactured in the Brazilian plant of São Caetano do Sul, the 2021 Joy arrives in Colombia to democratize access to the Chevrolet brand, with family-friendly interior space and low maintenance costs.
“The new Chevrolet Joy is among the vehicles in the General Motors portfolio that present the best value,” said Commercial Director of GM Colombia, Raúl Mier, in a press release. “By offering outstanding features of space, design, comfort and performance, it becomes a great alternative for Colombian families seeking to move around safely with a new car at a very good price,” he added.
The 2021 Chevrolet Joy lineup consists of one trim level in two body styles, including a five-door hatchback and a four-door sedan. Both versions offer the best value in the Colombian market with features such as air conditioning, a trip computer, an audio system, cloth upholstery, two airbags, anti-lock brakes and 15-inch wheels.
Unlike the variant for the Brazilian market, the 2021 Chevrolet Joy is offered in Colombia with a naturally aspirated, 1.4L four-cylinder engine that develops 98 horsepower and 93 pound-feet of torque, matched exclusively to a five-speed manual transmission. In the first-generation Onix, this powertrain proved to perform well and copes nicely with the country’s topography.
The 2021 Chevrolet Joy is now on sale in the Colombian market, where it is offered with a total of six paint colors: Metallic Black, Mediterranean Blue, Steel Gray, Galaxy White, Chili Red and Sable Silver. Notably, the Joy is still part of the Onix family, just like in Brazil and Argentina. Undoubtedly, the marketing strategy will make the Chevrolet Onix consolidate its position as the best-selling vehicle in Colombia and all of South America.
Positioned as the most-affordable subcompact vehicle in the country, the suggested prices for the two versions of the 2021 Chevrolet Joy in Colombia are as follows:
- 2021 Joy Hatchback: 39,990,000 COP (about $10,990 USD at the current exchange rate)
- 2021 Joy Sedan: 40,990,000 COP ($11,250 USD)