The all-new Chevrolet Tracker, which debuted last year in China, is already on sale in most of the Latin American countries, including Brazil, Mexico, Argentina and Colombia, which are the largest in the region for the automotive industry. In these markets, General Motors’ small utility vehicle not only stands out for its combination of design, technology, performance and safety, but it has also become a benchmark for its high level of customization.
The Chevrolet Tracker variant manufactured at the São Caetano do Sul plant in Brazil offers a selection of more than 30 accessories so that buyers can personalize their crossover to their liking. In fact, this wide range of accessories was designed by GM South America’s engineering center during the vehicle’s development stage, as part of its adaptation to the specific tastes of the Latin American consumer.
“The availability of such a wide range of accessories for the new Tracker allows customizing the vehicle to the needs and preferences of each customer, achieving greater comfort and enhancing the appearance of this crossover to personal taste,” said Accessories Coordinator at GM South America, Norberto González, in an official press release.
During the process of deep market research and analysis, the Chevrolet Tracker’s development team noted that a high percentage of utility vehicle customers in Latin America seek to personalize their rides with items that enhance their appearance and convenience. Based on this, the designers created a series of accessories for both the exterior and the passenger compartment that cover three broad categories: appearance, comfort and safety.
Although the offer varies according to the specific needs of each country, the 30-plus official accessories designed for the next-generation Chevrolet Tracker can be purchased individually or as part of value-oriented packages. Each user can customize their Tracker with up to 11 difference packages, including the Sport Pack, the Premium Pack, the Safety Pack, the Protection Pack and the Pet Pack.
Among the most striking exterior accessories of the new Chevrolet Tracker, we find the side steps, the front and rear bumper extensions with a metallic finish, a skid plate, roof rails and 17-inch diamond alloy wheels, among others. Meanwhile, the vehicle’s cabin can be personalized with premium seat upholstery, aluminum sill plates, PVC floor mats, a trunk organizer and “Super White” LED lights.
The 2021 Chevrolet Tracker is currently available in the following Latin American countries: Brazil, Mexico, Argentina, Chile, Colombia, Ecuador, Peru, Bolivia, Guatemala, Paraguay and Uruguay. It is expected that during the last quarter of the year, the B-segment crossover will be introduced in more countries in the center of the continent.