Customers interested in the new GMC Hummer EV lineup won’t be able to buy the vehicles from just any GMC dealership, as not all of the brand’s storefronts have agreed to sell the high-priced battery-electric trucks.
Speaking to Reuters this week, GMC brand boss Duncan Aldred said about half of GMC dealers have signed up to sell the new GMC Hummer EV lineup, which will include the new pickup and the yet-to-be-unveiled SUV variant.
Aldred did not say why some GMC dealers aren’t interested in the Hummer EV. A report published earlier this year indicated General Motors had received pushback from dealers over the large investments it required for them to sell its new EVs, however, which typically totaled $120,00 to $200,000.
Some dealers in rural areas believed they would not see a return on these investments, which would go to various sales and service department upgrades. GM also required dealers to sign a separate contract to sell its EVs and only a limited number of dealers signed the contract, the report indicated. The contract is alleged to have been particularly unpopular in Virginia, North Carolina and Florida, among other more rural states.
At the time, GM North America president Steve Carlisle said the investments were “a necessary step that we need to take to achieve (GM’s) vision of an electrified future.”
The 2022 GMC Hummer EV will launch next fall and will only be available in the limited-production Edition 1 trim, which is priced at $112,595. The $99,995 Hummer EV3X will follow in the Fall of 2022, while the dual-motor EV2X will arrive shortly after in the Spring of 2023 starting at $89,995. The base-level EV2 model will not arrive until 2024 and will start at $79,995. Reuters reports GM wants to keep the price of the vehicle fixed and will discourage dealers from marking the vehicle up or down, similar to Tesla. GM is also taking reservations for the vehicle through its website in another Tesla-style twist on the buying process.
GM sold out of GMC Hummer EV Edition 1 models shortly after the vehicle’s unveiling earlier this month. While the fully-loaded version of the pickup has sold out, the lesser trim levels are still open for reservation.