Since its introduction in the local market last March, the all-new Chevrolet Tracker has been a resounding success for General Motors in Brazil. Despite the decline in vehicle demand and other challenges caused by the COVID-19 pandemic in the country, the next-generation Tracker continues to sell at a brisk pace, and has even set a new record in the Brazilian market.
During the month of September, overall Chevrolet sales were down by 22 percent in Brazil. However, 6,403 units of the new Chevrolet Tracker were sold in the country, an excellent performance that represents the new highest sales figure that the nameplate has registered throughout its long history in South America. In fact, this is the third time that the 2021 Tracker has set a sales record in the Brazilian market in the 2020 calendar year.
The first time the 2021 Chevrolet Tracker broke its sales record this year in Brazil was in June, with 4,075 deliveries – notably more than the 2,571 units racked up in January 2014, which at that point was the highest monthly sales volume. However, just a month later, the Tracker once again established a new high with 6,070 units sold in July.
As such, the solid performance the Chevrolet Tracker achieved last month amounts to a whopping 390 percent increase over September 2019, maintaining its position as the fastest-growing vehicle in sales in Brazil. This to this, the Tracker once again rose to the top of the sales charts in its segment and was the best-selling utility in the country for the month.
Through the first nine months of the year, Chevrolet Tracker sales have amounted to 29,604 units, a 135 percent jump compared to the 12,574 deliveries of the previous-generation model over the same period in 2019. Of this total, 18,372 copies of the Tracker were delivered during the third quarter alone – the highest result since the utility vehicle was first introduced in 2001.
This significant sales growth for the Chevrolet Tracker in Brazil is backed by GM’s strategic decision to manufacture the new-generation crossover locally at the São Caetano do Sul plant. In contrast, the old Tracker (Chevrolet Trax) arrived in the country imported from Mexico. The all-new Tracker is expected to pursue its sales success in the Brazilian market with the powertrain availability modifications slated for this month.