New Chevrolet Groove Officially Debuts In South America

As GM Authority exclusively reported back in July, the new Chevrolet Groove has just made its official debut in South America. After a couple months needed to prepare the logistical details, such as the distribution of units and dealer training in the region, General Motors decided to launch the new, small and cheaper Chevrolet crossover in Chile – where it made its world debut.

The new Chevrolet Groove is an entry-level utility vehicle based on the Baojun 510 that will complement the Bow Tie brand’s portfolio in some 40 emerging countries in Latin America, the Middle East, Africa and other specific regions. After the second-generation Captiva, the Groove is the second crossover developed and manufactured by the SAIC-GM-Wuling joint venture in China to be marketed under the Chevrolet brand.

Following the surprising revelation that SGMW made last May, GM Chile has just published the first images and details of the Chevrolet Groove as a prelude to the formal start of its commercialization in the South American country. The Groove will be the lowest-priced crossover in Chevrolet’s history, offering great value for developing markets.

As a matter of fact, the Chevrolet Groove will be offered in range-topping LT and Premier trim levels with a long list of standard features – as we previously reported when we announced the vehicle’s official name. Starting at CLP 9,690,000, or about $12,130 USD at the current exchange rate, Chilean customers will obtain a crossover that boasts a modern design as well as standard safety and technology features.

More specifically, the Chevrolet Groove LT includes electronic stability control, traction control, four airbags, 16-inch wheels, an infotainment system with eight-inch touchscreen, a rearview camera and air conditioning. As for the Premier version, it adds a two-tone cockpit, leather-trimmed seats and steering wheel, a sunroof, pushbutton start, automatic climate control and LED lighting for an extra CLP 1,000,000 ($1,250 USD).

Both variants are equipped with a naturally aspirated 1.5L inline-four engine that develops 110 horsepower and 108 pound-feet of torque. In Chile, this engine will be exclusively mated to a six-speed manual transmission and a front-wheel drivetrain.

The new Chevrolet Groove will go on sale this month in the Chilean market with a choice of five paint colors: Red, Gray, White, Blue and Orange. It will soon be introduced in other specific South American countries such as Colombia, Peru, Ecuador, Bolivia and Uruguay. As with the Chevrolet Captiva that’s based on the Baojun 530, the Groove will not be offered in Brazil or Argentina. Pricing in Chile is as follows:

• Chevrolet Groove LT: 9,690,000 CLP ($12,130 USD)
• Chevrolet Groove Premier: 10,690,000 CLP ($13,380 USD)

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