James Blake Stars In Cadillac Escalade Ad: Video
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English singer/songwriter, multi-instrumentalist, and producer James Blake has teamed up with General Motors to promote the all-new 2021 Cadillac Escalade luxury SUV.
Blake partnered with Cadillac to give fans a first listen of his new EP, “Before,” which the brand documented in a recent promotional video entitled ‘Cadillac Escalade Presents: James Blake’s Do You Ever First Listen.’ The two-minute, 30-second long advertisement opens with Blake explaining how he samples all his latest music in his car before releasing it, so it made sense to partner with Cadillac to give his adoring fans a sneak preview up his upcoming music.
The ad then shows fans arriving at a warehouse, where they are invited to sit inside a 2021 Cadillac Escalade and experience the English artist’s new EP. Afterward, Blake appears on stage and gives them a surprise performance of one of the songs off of his EP.
“Honestly it’s a really strange time to release music,” Blake says in the video intro. “I still want to give people music, I still wanna have that release myself.”
“I demo all of my new stuff in the car,” Blake later adds. “There’s nothing more satisfying than making something, whether it’s for myself or someone else, and then just jumping in the car and listening to it.”
GM paid special attention to the audio system when developing the 2021 Cadillac Escalade, ditching its previous audio partner, Bose, in favor of an AKG audio system. The entry-level system is a 19-speaker AKG system, while a studio-quality, 36-speaker AKG system is also available. The latter 36-speaker setup, it goes without saying, will be the audiophile’s system of choice.
The 2021 Cadillac Escalade is expected to begin arriving at U.S. dealers in the near future. GM said previously that production of the SUV would begin in late Q3 or potentially early Q4 after the start was delayed due to the COVID-19 pandemic. Pricing starts at $76,195 for the entry-level Luxury trim level, while the extended-wheelbase ESV model is priced from $80,490.
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This story was written in collaboration with our sister site, Cadillac Society.
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Cadillac just can’t wrap their heads around the fact that the Escalade is essentially a Cimarron as you can configure a Chevrolet Suburban or GMC Yukon to the same specifications as the Escalade; it is reason why GM Authority a couple of days earlier had an article of how the GMC Yukon Denali AT4 was outselling the Escalade which was equal or better capability at a lower price which is another reason why Cadillac needed something like the Blackwing V8 or the 750 horsepower LT5 supercharged 6.2L V8 for the Escalade which would make it head and shoulders superior to other vehicles made by GM.
Wasn’t the Cimarron a sedan in the ’90’s? The Escalade is far and away more than just a Yukon with a Cadillac name plate. For grins I just priced out a Yukon Denali with all the luxo stuff and it priced out to just over $86K. I did the same with and the Cadillac Premium Luxury Platinum, and it priced out to $110K. What do you get for the extra $$? A lot better quality materials for one, more things as standard, more features that are unavailable on the Yukon, and of course the two Cadillac badges that have to be worth a couple of thousand each! No kidding, the infotainment dash of 32″ of LED has got to be worth an extra couple of thousand. And all the extra LED’s on the exterior have got to be worth something! To be fair, it is a lot more vehicle than the Yukon.
Every car company does that. Lexus Es is just a luxury Toyota Camry. Cadillac ATS is just a luxury Camaro. Infinity Q60 is just a luxury Nissan 400.
1) i thought james blake was a tennis player.
2) that makes me want to drive off a cliff in a cadillac escalade.
Do it please
tried to but the caddy broke down half way into the trip!!!
what a boring ad.
his music makes me envy the deaf.
Hey, James Blake was cheap! Besides lots of us have never heard of him! You wouldn’t want them to use somebody like Steely Dan, or maybe something from Heart? After all, people might be able to associate with them!
Dwayne Johnson…….done.
Who tf is that guy
Who the heck is James Blake? Cadillac always has horrible messaging. Their ads seem to miss the mark, at least for me.
If I’m getting a luxury car it’s gotta be a Cadillac, and I like these new styling. Only thing I wished it had was exposed exhaust stainless tips, but then again the hidden exhaust with slit holes is done by everyone else too.
Celebrity types once payed to drive Cadillac’s…. Now Cadillac pays celebrities types to say nice things about Cadillac….. Great job GM miss management for getting it backwards again…..
“Identity through association” is the lazy way to differentiate a product.
The only piece of vehicle marketing that is worse than this commercial, would be the fake Q&A from that Lyriq reveal.
This add was boring and just made me want to fast-forward it (and I did). The Lyriq reveal was just cringe!
I bet it was the same marketing team!
I can look back and the 55 Chev grill has really become a Cadillac You might have thought when Chevrolet owned GM in 1916 and A P Sloan wanted it gone in 1921 GM in 100 years. GM continues to flounder.
If GM would have built the El maraj, Gm would have plenty of celeb endorsements that the celebs would have paid for by BUYING THE CAR!…. Of course the dim bulbs that are ruining GM and Cadillac could not figure out a way to build it on a platform and drive train shared with the Chevy Malibu… Just think what could have been should be Cadillac’s slogan……