General Motors Ventures, the venture capital subsidiary of GM, is among a group of high-profile investors participating in a recent round of strategic funding for Envisics, a U.K.-based startup developing augmented reality (AR) technology for automotive applications. GM believes the tech may find a place in the automaker’s up-and-coming all-electric vehicle models, such as the Cadillac Lyriq crossover.
“GM is very impressed with Envisics’ holographic augmented reality-enhanced head-up display technology,” said president of GM Ventures, Matt Tsien, in a recent press release. “This technology will help us revolutionize the in-vehicle experience with a variety of safe, highly integrated and intuitive applications, including applications that will enhance the hands-free driving experience in future EVs, like the Cadillac Lyriq.”
Hyundai Mobis, SAIC Motors, and Van Tuyl Companies are also among the new shareholders following the completion of a $50 million series B strategic funding round. The new funding will help to accelerate commercialization of Envisics’ holographic technology for augmented reality head-up displays. Envisics plans to scale business operations globally to meet an expected increase in demand for the new tech from automotive manufacturers.
“Envisics is an innovative, market leader that has developed a patent-protected, dynamic holographic platform that enables true holography across multiple mobility applications,” Envisics states. “With a successful track record of commercialize its technology, Envisics has been qualifying its next generation of holographic technology for series production.”
General Motors believes this tech will find useful applications in its future EV products, which includes the new Cadillac Lyriq crossover. GM unveiled the Cadillac Lyriq show car back in August, with a final production variant expected to arrive in late 2022.
When it does arrive, the new Cadillac Lyriq will run on GM’s new BEV3 electric platform, and come with RWD as standard, and AWD as an available option. The latest Ultium battery technology will provide the juice, with over 300 miles of range expected, as well as a variety of charging options supported.
Cabin and infotainment technology is also expected to be cutting-edge, with a large 33-inch LED display mounted across the dash – perhaps complemented by new augmented reality tech as well, which could be particularly useful when drivers engage the Super Cruise hands-free assist system.