General Motors has just announced a significant expansion of its Advanced Design Center in Shanghai, one of the company’s four global design studios, located in China’s largest city and leading cultural icon. In the short term, the facility will grow to more than double its current studio space and evolve with the latest trends to attract more local design talent – which is considered one of the best in the world.
The automaker has announced that major expansion and upgrade work for its GM China Advanced Design Center will begin this week, with completion scheduled for the second quarter of 2021. During the process, the Shanghai design center will adopt the latest technologies and gain smarter use of space for General Motors to continue at the forefront of design in the world’s largest automotive market.
“Advanced design is playing a critical role in the development of GM’s next generation of vehicles around the world,” said GM Vice President of Global Design, Michael Simcoe, in an official statement. “The expansion of the GM China Advanced Design Center will provide an environment for our team members to imagine, create, inspire and develop design strategies for GM’s future product portfolio,” he added.
Located next to the company’s corporate headquarters in the Asian country, the Advanced Design Center is on a mission to create innovative designs and project future mobility solutions for all General Motors global brands. Since its inauguration in late 2012 as part of the GM China Advanced Technical Center (ATC), the facility has become a key source of creativity and insight into the Chinese automotive market.
When the expansion work is complete next year, General Motors’ Advanced Design Center in China will grow to more than 5,000 square meters (about 53,820 square feet) by adding a new color and materials studio, a paint shop, a virtual reality lab and a second clay modeling study. Meanwhile, the current virtual reality room, observation yard, clay modeling studio and other facilities will receive comprehensive updates.
According to General Motors, the global team at the Shanghai Advanced Design Center has an average age of under 32 and includes creative designers, clay sculptors, digital sculptors and virtual reality specialists. In conjunction with the Pan Asia Technical Automotive Center (PATAC), the team has worked on Buick EV concepts such as the Enspire and the all-new Electra crossovers. In addition, they are creating future visions of new energy and mobility concepts for global markets.
“Inspired by Shanghai’s vibrant and progressive energy, our mission is to create innovative and exhilarating designs across General Motors global brands to capture the imaginations of future customers,” declared the Director of Design at the GM China Advanced Design Center, Harry Sze. “Our new studio is designed to encourage new ways of working and collaborating, empowering our talented creatives to truly push the boundaries of future mobility experiences,” he finished.