General Motors has filed to trademark the term “Watts To Freedom” with the United States Patent and Trademark Office, GM Authority has uncovered.
The application was filed on October 13th, 2020 and is assigned serial number 90252018. The application lists a Goods and Services classification of “electronic propulsion control system for motor land electric vehicles.”
GM has not said that it plans to use the term “Watts To Freedom” as a name for a system on one of its upcoming production vehicles, however we could see this being used to describe some sort of long-range electric model variant or specific EV drive mode. The term would seemingly imply that the vehicle or powertrain is converting raw energy (watts) into the ability to get out and drive long distances.
The timing of this trademark application is not to be overlooked, either. With the GMC Hummer EV set to make its debut on October 20th, 2020, this trademark was filed just a week ahead of the unveiling of what will be one of GM’s first long-range electric vehicles. The GMC Hummer EV will use the automaker’s new Ultium proprietary lithium-ion battery packs, which will run on an 800V architecture and have 350 kWh DC fast-charging capability. Certain models are expected to have a maximum range of around 400 miles.
The GMC Hummer EV isn’t the only long-range EV from GM on the horizon, either. The Cadillac Lyriq will follow shortly after and is also expected to have a very competitive range thanks to its Ultium batteries. Both the GMC Hummer EV and Cadillac Lyriq will enter production in late 2022 as 2023 model year vehicles. The GMC Hummer EV will be built at the new GM Factory Zero plant in Metro Detroit (formerly GM Detroit-Hamtramck Assembly), but it has not said where the Lyriq will be built.
In other recent GM-related trademark news, the automaker recently filed to register “E-Ray” for its upcoming hybrid-electric Corvette C8 variant and also moved to reserve the names “Earthluxe” and “Intelxe” – potentially the names of new sustainable luxury vehicle upholsteries.
We’ll have all the information on Watts To Freedom as it becomes available, so be sure to subscribe to GM Authority for more GM trademark news, GM business news, and ongoing General Motors news coverage.
Comments
“Watts To Freedom” sounds like “Like a Rock” it may be used for marketing??
W.T.F.
The millenials have taken over.
Let’s just drop the pretence, roll out GM Electra, and use the Pontiac emblem on it. RWD wagon BEV3 for $39,000 with 0 to 60 in 4.5 seconds.
I actually thought of those riots in the 1960s.
Whatever it is, GM needs to start pushing this technology hard. Real excited for the Hummer EV reveal. Anybody have a line on when the Escalade EV is due?
Electricity is clean fuel; but unfortunately it’s not something that exists in nature as you can’t drill for electricity as you need to burn oil (natural gas or coal) to generate electricity and this is why electric cars still has a carbon footprint as unless the entire country’s power can be generated via nuclear or massive wind farm, the US will continue to need to convert fossil fuel into electricity and no matter how many electric cars are running.. the air around the country won’t get much cleaner.
Forgetting Hydro and Solar there.
Lightning is free electricity. And so is every electron in your body.
which body orifice powers your refrigerator?
So far I am fearing GM is letting the Marketing folks get crazy again.
We suffered this in the past on some models. They would hang different acronyms on sound systems, suspensions, heads up, and more and then put an emblem on the car for each.
You don’t need to get cool, clever or cute to sell these things if you just get them right.
If you get the wrong the it will be Watts the problem with GM.
As for Hydro, solar and wind there is just not enough of that to fill the shoes of the other forms yet or in the near future. It would take a lot of solar panels, wind mills to replace just the natural gas plants, Nukes and Hydro electric plants that are being closed.
This is why California is offering folks discounts to shut off their AC in the summer time. Heh everyone’s an eviromentalist till the temps hit 90 degrees.
Anyways GM just needs to build this Hummer and stop naming everything that is on it some cute name.
C8.R,
You are fearing GM is letting the marketing team get crazy ?
Is that crazy like you ?
What the h3ll does a loser like you know about marketing ?
Why do you comment on these things ?
There is no way a low IQ, bald, small d1ck, loser, like yourself knows any thing about any of this !
Just because you are not smart enough to understand this stuff does not mean others do not either.
Not everyone is as big of failure at life as you are !
lifelongGMowner, it’s always refreshing to read an intellectual repudiation. I’ve never seen someone delve as deeply into the science merely to explain the reasoning behind their position, while simultaneously establishing their own pedigree and exposing the ignorance of their opponent. I especially like the confidence you convey via the systematic dismembering of each topic, using only verifiable data so others can make their own informed decisions.
Actually, you did the opposite of all that resulting in hysterical word vomit. You present yourself as an immature, emotionally volatile individual that lacks sufficient exposure to stable, nourishing social environments. How embarrassing you don’t realize this. Oh yeah, I’ll bet you are stinky too.
Ford Guy,
Why on earth would you jump in the middle of this $hit show between that little d1cked, old loser C8.R and stinky me ?
I have always just stuck to the topic of the article, probably not written correctly am not an English major.
I am also not a GM kool-aid drinker, I have my own opinion on each and every automotive topic, of all makes and unlike the d1ck sucker C8.R, I have never stooped so low as to suck a GM dealers d1ck to get my transmission replaced !
I am here as a 40 year GM owner and driver, from Chevrolet to Cadillac, to GMC, Buick, and Oldsmobile, I have owned and driven them all. Still own many, Corvette, Camaro, Chevrolet, Cadillac and GMC. So I do experience things. Good and bad things.
I have NEVER crossed into the low self-esteemed personal attacks like others here seem to relish on. I just do not get it.
Its the same thing when they talk Denali and Cadillac as the name is what people want to drive, not the vehicle.
If you were around for the rise and fall of GM, you could easily see how they rose and also how they fell.
GM rose to the top with innovation and options that allowed the customer to decide what they wanted to spend their money on.
GM fell into bankruptcy, because of the old, bald, low IQ, boomer, people like C8.R. From the GM dealers telling the customer what they should drive instead of what the customer wanted. To the focus groups telling GM that their 2019 truck interior and the Cadillac lineup was ” Good Enough “. So the names that some think mean something, were made popular not by a marketing team, but by a great American vehicle with content that the customer wanted to buy ! GM is still reaping the cash from Cadillac, only in China, as the American customer only sees Cadillac as junk ( other than the Escalade ) and without the interior update on the Escalade those would be slipping even more into higher profit and less sales.
Just like the topic above, I know personally how this stuff works, I power my house and shop with wind and solar. I heat with Geothermal, every light on our place is LED, we cook with induction heat. ETC. it works ! We do not drive EV’s yet as there is no where other than home to charge them and my wife is on the road two days a week, in rural SD, in 15 below zero winters, with no where to charge a vehicle.
I am not a novel writer, or a journalist, or a marketer for anyone. So I agree with you, that the words are foreign to me. However I do understand coding, and electricity, and mechanics. I have programmed many HMI interfaces with touch screens, I get it, its like walking for me. Like C8.R, I too have many relations in the engineering field and have worked jointly with many when I was a member of the SAE Council developing standards for engineers. However I always had someone else do the proof reading and publishing of my thoughts, Again I am not a journalist, or English major !
So tell me Ford Guy, why do you think you and others here have to stoop to personal insults ?
Like stinky ?
And C8.R, has used too many to remember, and the last one not only insulted me but even my father-in-law, An 80 year old man !
Because to me it has to be his, or all of your low self-esteem, or that you are all just past your prime and have to pick on the elderly.
Wow, I should have presumed you’re not just volatile but fragile too.
“Why on earth would you jump in the middle of this $hit show between that little d1cked, old loser C8.R and stinky me ?” ===== > Because this is a comments section designed for discussion with an understanding it is public. Surely you did not believe your response was private, did you? Indeed, you did it publicly for the spectacle then whined when a spectator reacted negatively.
“I have always just stuck to the topic of the article, probably not written correctly am not an English major.” ===== > So, basically, don’t believe my lying eyes? Your first point is a verifiable lie and there was no comment made about your writing.
“I have NEVER crossed into the low self-esteemed personal attacks like others here seem to relish on. I just do not get it.” ===== > Another verifiable lie and you obviously do get it (see list below).
“So tell me Ford Guy, why do you think you and others here have to stoop to personal insults? Like stinky ?” ===== > Since ‘stinky’ appears to have struck a little too close to home for you (perhaps conjuring bad memories), I retract that word and would like to employ any of the following, courtesy your comments above: crazy, loser, low IQ, bald, small d1ck, failure at life, little d1cked, old loser; or any of the other variations you hurled while “never crossing into the low self-esteem personal attacks like others seem to relish on.”
You are simply hilarious Ford Guy !
You mean this stuff is public, I had no idea, Ha, Ha, Ha !!
Ford Guy, Are you the lying a$$hole that used to be the service manager at GM ? He is now at the Ford dealership jointly owned with the GM dealership !
Is that above a ” lunatic’s rant ” ?
“I have always just stuck to the topic of the article, probably not written correctly am not an English major.” ===== > So, basically, don’t believe my lying eyes? Your first point is a verifiable lie and there was no comment made about your writing.=======> Even though I was replying to you, this is for the public as I have been criticized on that topic also.
“I have NEVER crossed into the low self-esteemed personal attacks like others here seem to relish on. I just do not get it.” ===== > Another verifiable lie and you obviously do get it (see list below).=======> Still true if you read all of the previous comments that are public, as you pointed out, UNTIL NOW !!
What sad, sad, little men you and C8.R seem to be !!
It just drives you nuts that that $16.00 GM screw job, I bent over for, has led to 5 years of GM Authority commenting ! ( left that one open for you guys )
This has been the most fun of all the sites, do to the guys like you that boil at the negative word spoken towards GM.
Sad, sad little man !
Moaner Out
over
Ugh more word vomit. Although, towards the end, you did actually reveal one source of your problem manifesting itself as insults and angry comments (see if you can find it). On the upside, you don’t appear to be suffering from anything associated with humility.
I’d bet you do a lot of yelling when you drive. Am I right?
Nope, never yell !
I am a really easy going guy, get along with everyone personally !!
Also never been in the military so wrong again, Ha, Ha, Ha !
You guys are so easy to play !.
Your turn.
Like the sad little men you are !
So, you’re seeing references to the “military” huh? By chance, do you see any dead people too? Look I’ve obviously rattled you and I don’t want to bear any responsibility in the event your condition worsens or you snap. Besides you could be a masochist and I’m unwittingly wasting my time.
Ford Guy,
You got one thing right, you are wasting your time.
I’ve been trying to get you to shut the fvck up now for four hours.
Like you said it obviously makes your blood boil, and its funnier than h3ll to me !
C8.R hasn’t said a word, unless you are him also !
Your turn again –
Right you are C8…. Although on my 6th EV, and my 5th GM made plug-in, I’ve never worried about the source of my electricity – accounting wise I make enough with the Solar Panels on my House and Garage to get enough credits to fully charge my 3 current plug-in cars – although the electricity from the solar panels actually powers a small portion of my subdivision and I THOUGHT I was going to use PRIMARILY COAL to recharge the batteries over the midnight hours – that is until NY State Dept of Environmental Conservation decided to TOTALLY BAN coal fired plants in the ENTIRE state, since they produce too much Carbon Dioxide (which, incidentally, is totally different than “CARBON”. The misnomer would be partially corrected if they called CO2 OXYGEN, (the mistake everyone makes would be the same as if calling water HYDROGEN), except it would be more correct, since in CO2, oxygen is the primary element – but the primary benefit is that it is a BUILDING BLOCK OF LIFE. Humans need a minimal amount of CO2 it is true, but to Plant Life it is their only food.
As far as cars go, I rather like the side appearance of the Cadillac Lyriq – but that motorized fender that will freeze in the winter on the Concept has to be eliminated on the production vehicle, otherwise GM will lose a sale .
Oh, well, we don’t currently need coal power (other than the fractional amount we buy from Pennsylvania Coal Plants) – since they’ve moved almost all the factories to china – which – incidentally, has on the drawing board for the near future EXACTLY THE TOTAL AMOUNT OF COAL PLANTS IN THE USA.
It sounds like a measurement for how long the car will be tied to a charger until you are free to go… You need 35 Watts To Freedom…..