General Motors has filed to trademark the term “Watts To Freedom” with the United States Patent and Trademark Office, GM Authority has uncovered.
The application was filed on October 13th, 2020 and is assigned serial number 90252018. The application lists a Goods and Services classification of “electronic propulsion control system for motor land electric vehicles.”
GM has not said that it plans to use the term “Watts To Freedom” as a name for a system on one of its upcoming production vehicles, however we could see this being used to describe some sort of long-range electric model variant or specific EV drive mode. The term would seemingly imply that the vehicle or powertrain is converting raw energy (watts) into the ability to get out and drive long distances.
The timing of this trademark application is not to be overlooked, either. With the GMC Hummer EV set to make its debut on October 20th, 2020, this trademark was filed just a week ahead of the unveiling of what will be one of GM’s first long-range electric vehicles. The GMC Hummer EV will use the automaker’s new Ultium proprietary lithium-ion battery packs, which will run on an 800V architecture and have 350 kWh DC fast-charging capability. Certain models are expected to have a maximum range of around 400 miles.
The GMC Hummer EV isn’t the only long-range EV from GM on the horizon, either. The Cadillac Lyriq will follow shortly after and is also expected to have a very competitive range thanks to its Ultium batteries. Both the GMC Hummer EV and Cadillac Lyriq will enter production in late 2022 as 2023 model year vehicles. The GMC Hummer EV will be built at the new GM Factory Zero plant in Metro Detroit (formerly GM Detroit-Hamtramck Assembly), but it has not said where the Lyriq will be built.
In other recent GM-related trademark news, the automaker recently filed to register “E-Ray” for its upcoming hybrid-electric Corvette C8 variant and also moved to reserve the names “Earthluxe” and “Intelxe” – potentially the names of new sustainable luxury vehicle upholsteries.
We’ll have all the information on Watts To Freedom as it becomes available, so be sure to subscribe to GM Authority for more GM trademark news, GM business news, and ongoing General Motors news coverage.