Chevy Isn’t Worried About The Jeep Wrangler, Ford Bronco97
If you haven’t heard, GM’s cross-town rival, Ford, recently reintroduced the Bronco. The off-road-oriented 4×4 SUV has garnered an impressive 165,000 reservations in just three weeks. With the new Ford Bronco looming, and the Jeep Wrangler continuing to be popular, one would think Chevy would be at least a little concerned. However, that doesn’t seem to be the case, as indicated in a recent GM Authority interview with senior marketing manager for Chevrolet SUVs, Brad Franz.
“We keep a very close eye on our competition, and obviously we are always focused on what our competitors are doing,” Franz told GM Authority executive editor, Alex Luft. “We think that what the Blazer stands for in the marketplace right now is more of the on-road performance, and that’s how we have the vehicle positioned. So, we feel good about how we’ve been able to build [the Blazer] brand in that fashion.”
As Franz points out, with the Jeep Wrangler and new Ford Bronco locking horns in the 4×4 off-road segment, the latest Chevy Blazer takes an entirely different approach. And while some fans lament the Blazer’s transition to a unibody crossover, it seems to be working to its benefit.
“Now, as you know, the Bronco and Wrangler are going to be bringing very heavy off-road type communication, so we feel like the Blazer will have its spot in the on-road space, and the sales performance reflects that,” Franz added.
As we covered yesterday, Chevy Blazer sales posted a stellar performance during Q3 2020. Deliveries shot up 45 percent to 23,486 units, allowing it to secure a second-place finish in terms of cumulative sales in its segment. What’s more, the Blazer increased retail market share by 2.2 percentage points when compared to the third quarter of 2019.
So, the Chevy Blazer is selling very well, despite the impending launch of the reborn Ford Bronco and the ongoing popularity of the Jeep Wrangler. Without a doubt, the Chevrolet crossover is playing to its strengths as an on-road vehicle that hits right at the heart of the mainstream crossover market, rather than off-road hijinks like the two rivals from Ford and Jeep. Incidentally, the Blazer now outsells its direct rival from the Blue Oval – the Ford Edge, which might not see a next generation.
Sales Numbers - Two-Row Midsize Mainstream Crossovers - Q3 2020 - United States
|MODEL||Q3 20 / Q3 19||Q3 20||Q3 19||Q3 20 SHARE||Q3 19 SHARE||YTD 20 / YTD 19||YTD 20||YTD 19|
|JEEP GRAND CHEROKEE||-8.61%||56,447||61,768||34%||34%||-17.39%||152,856||185,040|
|HYUNDAI SANTA FE||-6.11%||26,991||28,748||16%||16%||-26.89%||70,420||96,319|
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Chevrolets kidding right when they see Bronco and Jeep market grow they’re going to try to throw something together real quick. Just like the Camaro which showed up late to the party look how that’s playing out today
If one refers to the original Camaro, being late was a brilliant move. Back in them-thar olden days, car notes were three years. Many people traded when the note was paid.
Had Chevrolet released something right away, it would have been an also-ran. By “being late” by three years, they caught the Mustang owner who just paid off the note and was looking for something new. There was the Camaro to cross-shop and many drove home in a new Camaro.
As you know Mustang never left the market 2008 Dodge Challenger came back 2010 Chevrolet Camaro return last to the party
And in the future, the mustang will only be available as an EV in the form of a CUV. 🤣😂
The future of Mustang will have a V8 and EV option. I don’t know how far in the future your thinking but the other 2 might not be around at all by then
Only took em another decade to outsell Mustang
Well you better worry, because the new blazer is a big time failure and another string of big disappointments, chevrolet and general motors have done over the decades.
the new blazer crossover will never hold a candle to the classic body on frame k5/s10 blazers of the past.
How is it a failure? Its selling and making them money. That is not a failure. The true offroad market is a not big market and unless you plan to be there full time its a waste of resources.
The Blazer crossover is selling well it’s first year let’s see if it sales the same way next year when the Bronco and Bronco Sport hit the ground. People buy what’s HOT this market will grow its not going away over night.
Blazer can compete against Grand Cherokee, Santa Fe, and steal sales from Equinox, Terrain and even Traverse.
GM needs a non EV Wrangler & Bronco rival because this is replacing the muscle segment. Hummer may be a slick way to market electric vehicles but an ICE Humvee would have been a beautiful addition to either Chevrolet or GMC. A Gladiator rival is needed, too.
We are very close to an economic depression with a glut of used/formerly leased autos. GM would be wise to focus on a few excitment segments because Yukon AT4 ain’t gonna cut it and neither with plastic Trailblazer.
I’m starting to think FCA/Stellantis may have the best non-niche excitement line up with Opel able to supply a handful of boring people movers tu o Chrysler brand. GM has Blazer and a Corvette that will never accomplish volume.
“so we feel like the Blazer will have its spot in the on-road space, and the sales performance reflects that,” Franz added.”
On-road space? You mean like every other CUV and passenger car?
exactly. such a fking stupid statement
Yes, the on-road space.
That very space has netted GM 71,356 Blazer deliveries during the first 9 months of 2020, for a 100 percent growth rate year-over-year — during a time when key rivals saw sales decrease.
In what world is earning sales and winning share considered “stupid”? Only in yours?
Moving sales around is what they’re doing. They’re not growing their business by adding new products they’re simply moving the cups around. GM is not creating exciting new products they simply use the existing boring FWD platforms to fill holes in the “their” portfolio. I’d be curious to know what conquest sales this butt of a product has achieved. Furthermore do you have a stat that shows Chevy was at X last year and this increased it to Y? The Jeep GC is now 11 years old and this latest GM platform creation barely does 1/2 the business AND Blazer is a “name” that should invoke the heritage…. GM is a joke… Keep drinking the kool aide… “stupid” huh…. Thats what this product is…
I really enjoy Alex coming in to school these pea brained trolls. Very well done sir. I’d like to do some of the same.
Troy you say they’re moving sales around but that’s not the case at all. Blazer is a new model that was added to the portfolio. No Chevy cross-over or SUV was discontinued to add the Blazer to the lineup. So with it, they’re growing sales and market share, plain and simple.
Yes, Grand Cherokee has been around for a while. Yes, it sells well. But it’s the only midsize Jeep model. GM takes a different strategy with various models and brands. You said you want numbers so let’s use the numbers provided here:
Take 30K Blazer sales and add in 18K in Acadia sales and you get 48K. Add in 31K in Traverse and you get 80K sales. Jeep did 56K. Also, Jeep will start splitting up this segment shortly with two versions of the Grand Cherokee. And you can bet that Grand Cherokee sales will fall hard once the new model launches because they won’t have huge discounts like the current Grand Cherokee has.
Sorry but the Blazer name was never legendary so it has no heritage. 30,000 people confirmed that statement with their wallets during the last 90 days. All you have is an opinion that isn’t supported by fact. That’s about it.
Tim R. Nails it. well said.
FCA is actually planning for Grand Cherokee sales to grow. That is why they added a new assembly plant in Detroit.
Yes, and I would wager GM only spent SIGNIFICANTLY less to develop the Blazer than what Ford spent on the Bronco. GM shouldn’t bother with the Wrangler/Bronco ‘space’, the new Hummer will create a brand new space that will render the Wrangler/Bronco obsolete overnight.
I don’t know about rendering them obsolete, but I will say this, GM has already hinted at expanding the Hummer brand. If the SUT and SUV become hot commodities, look for GM to make a smaller variant sized like the Wrangler. And if that happens…you could steal the Wrangler’s future right out from under them.
The Hummer sub-brand could easily become a gold mine.
I thought there was a story of Mary being livid that gm missed this market?
Yeah, the space most people are driving… including most people who own off-road vehicles, which they never actually take off the road. The fact that the Blazer is like most other vehicles in its class is a smart move, not the other way around. Vehicles like Bronco and Jeep are niche products, not the standard by which to be set.
Here is the deal yes they are in different positions in the market and they will sell to different buyers. The Blazer is going to make a lot of money and sell well in it’s segment. But the Bronco and Wrangler are in a different group mall together.
What is being missed here is the Blazer is a family vehicle. The Wrangler and Bronco are life style vehicles. They are replacing the Camaro and Mustang as the vehicles of enthusiasts.
With more power than they will never use and difficulty in make modifications the performance car market is dying. The life style vehicles are now the go to as there is a ton of modifications that can be made. Lifts body mods, different tops, great number of wheel and tires available and more.
One other demo is single young women are big buyers in the Wrangler and I expect the Bronco.
While the Blazer will be fine with the demo that is targeted GM still has no answer for the Bronco and Wrangler.
People still want to stand out and these lifestyle vehicles let them do that. The Blazer while nice looking is just another CUV.
Not too that adding bigger tires to a Acadia is also not a fix. You can’t fool the people in this segment.
In the performance aftermarket the Wrangler is a leader in parts sales as the Bronco also is expected to be. So far Chevy had the ZR 2 and nothing else.
Smartest comment on this thread.
What a Crock of Sh*t that statement is. Jeep and Ford will be selling the wrangler and Bronco in droves making huge profits.
GM has like zero Niche vehicles in their Stable. Heck Chevy doesn’t even have a Compact Sedan which is utterly insane.
No small Pickup like Hyundai and Ford are about to have
No Luxury Brand Convertible
No Midsize Chevy EV CUV like the Mach-E and ID.4
Am I missing anything that GM is missing?
Let’s think about this for a moment:
GM has like zero Niche vehicles in their Stable. Heck Chevy doesn’t even have a Compact Sedan which is utterly insane.
– Absolutely agree.
– Not really, but then again, how many Raptors are sold in a year?
– True, but again, VW sold less than 30K Golfs (all variants) last year while Subaru sold 49K total Impreza’s. GTI/WRX would likely be a small percentage of those small numbers. Not a huge market, but if GM had kept a small car in production, they could have done one for a relatively small investment. But you have to look at the big picture…you’re talking about less than a segment that sells 75K out of 15M in total sales. There just isn’t much incentive to play there.
No small Pickup like Hyundai and Ford are about to have
– absolutely agree. Canyon/Colorado, and Ranger for that matter, are called mid-sized but look at them. They’re the size of Silverado’s and F-150’s from 1999! I thing something smaller would sell too.
– except for Corvette you mean?
No Luxury Brand Convertible
– Mercedes just announced they’re ceasing all convertible sales in NA except for the SL. The market just isn’t there.
No Midsize Chevy EV CUV like the Mach-E and ID.4
– Yep, they’re behind there although it’ll be interesting so see what the Ultium variants bring to market.
I agree with you in principle. I too would rather see world class sedans, coupes and convertibles as well as CUV’s, SUVs, etc but the market dynamics have shifted. You can say all you want that it’s because GM can’t produce competitive products but that’s not supported by the fact that even Mercedes and BMW are rethinking how many segments they play in and are shifting to CUV/SUVs. And price isn’t a valid argument either. You can’t have an SL/6-series level of car for Camaro money. Doesn’t wash. Unfortunately, people want CUV’s/SUV’s.
“No Midsize Chevy EV CUV like the Mach-E and ID.4
– Yep, they’re behind there although it’ll be interesting so see what the Ultium variants bring to market.”
Actually, there are 3 electric Chevy products on the way: the next-gen Bolt, the Bolt EUV, and a mid-size Chevy crossover said to resemble a downmarket version of the Lyriq with Blazer styling. It may be later to the party, but it exists.
The Midsize Chevy EV CUV is way out in the timeline. Hope I am wrong though.
I heard 2024. I guess whether that’s “way out” depends on perspective lol. Certainly not close, but I guess we’ll see.
Niche vehicles are Called that because they give a Halo to the Regular models. Hence why Automakers make a killing on such vehicles. Plenty of Customers want to be different and are willing to pay extra and then some. Jeep is printing money from the Wrangler around the World. And I am sure Ford will too with the Bronco and have been with the Raptor fro 10 some years now.
They better get with the EVs. you would think that they would have learned their lesson from the 1970s. the public has a lot of choices now.
Momolos – Basically if you want something GOOD from GM, it needs to be the Corvette, a truck (not a Colorado though) or a fullsize SUV like the Tahoe/Yukon/Escalade. I’ll add the Traverse too, they did a good job there.
And saying the trucks are good is being generous. They will hopefully be fixed next year. Otherwise it’s a rows and rows of mundane boring phoned in crap that usually earns a last to near last place in a comparison review. All with a premium price tag.
As said how many are sold vs regular F150 and where’s the ZR2 competition from F-rd?.
Where’s the Camaro/Mustang competition from these companies?. The Cobalt, HHR SS was around but few bought them.
“No small Pickup like Hyundai…”,
Where’s Hyundai’s full-size pickup?, besides Honda been trying to offload their fake truck (Ridgeline) for years.
No Luxury Brand Convertible”…. Vette….
“No Midsize Chevy EV CUV like the Mach-E and ID.4”
All the stores here on the billions on GMs EV program and you’re still asking this?. How many Mock-E and No ID.4 been sold?….none..
GM will have one vehicle to fill two niche markets. The Hummer EV.
I would love to agree with you as I have stated the Hummer can be a Bronco/Wrangler competitor but only if done correctly. I know price wise it will be slightly higher but within range in my opinion. Especially the higher Range Bronco and Wrangler.
But do you think GM will go All In and execute on a Bronco (hummer EV) with removable roofs and doors?
I pray so but I just do not trust GM to do so….Cannot wait to see the Hummer though. Regardless if it will be a Bronco competitor or not it should still be pretty Bad Ass
Not in the same price range.
Battery Prices are dropping like a Led Zeppelin.
Tesla in three years time will have a $50/$60 per KWh battery price. That means it will be so much cheaper to build an EV than an ICE Car (as I have been stating here for years) that it will make it cheaper for consumers to purchase an EV….meaning when the Hummer (Bronco) comes out it will be priced similar.
Still not the same segment.
These are life style vehicles where a higher percentage of people actually go off road.
Both these vehicles travel where there are no charging stations and not even any power lines all weekend.
You can make the batteries as cheap as you like but EV and ICE are targeting two different groups.
The EV Hummers are going for the status group where people want these for status symbols. Like Lebron with his Hummer. He never went off road with his. It went to West Coast Customs for a audio system, bigger wheels and tires and tinted glass. That is where most Hummers were used if one was honest. I went off road in a H2 may have been one of the few. It was easy for me as it was not my expensive truck I was in.
GM still needs a small lower cost ICE model that can be modified easily and cheaply for off roading. It also needs removable doors and roof. People like this as it is their summer open top fun vehicle.
GM has the ZR2 already and could easily shorten the platform for a new body. Add the 2.7 Turbo and let people play.
I suspect GM has most of their money tied up in EV programs and other higher priority projects. So while I want this too I also get the big picture deal as at the end of the day GM will not fail by not having this.
Also with the pending election and the virus the auto industry could be in for a very difficult future. Funding always get cut to the non main stream products first and while it is boring it is also what keeps a company from having trouble in the future.
If this new green agenda gets past in with a new administration the EV models GM has will be a genius move. Most other MFG’s are no where near as prepared to deal with it as GM is.
So I will show my dislike for GM not doing this we still need to look at the big picture and remember there is a lot of factors that are in play. Also we need to understand while this is not a popular move they will survive it.
I know we as a group all are not excited for the EV products as we would be for fun ICE models. I get it as I don’t want an Electric Corvette. But this threat of future regulations from the far left is serious. To be honest my greatest fear is they will not stop at new vehicles and try to remove all the old classic cars too. I had to deal with this through work in the last administration when they tried to change any changes to new cars even if all you did is race them. Yes you could not change a new Camaro even if all you did is race.
Something to remember when you vote.
So are you saying that when ICE is no longer sold in the World people will no longer go offroading?
There will be plenty of People that will take their Cybertruck and Hummer EV’s and spank Broncos and Raptors.
Sorry but ICE will not vanish from the planet
There are plans for some form of ICE till at least 2050 and in some applications there will have to be some form of it as it will take time to fill the needs in some areas. Off road, remote areas and large farms will always need some form of ICE,
This is not about spanking anyone. This is about the ability to refuel and charge in a accessible area or in a timely fashion. There are still a lot of areas where there is not any charging and even in many areas no electricity at all.
In many of the areas I have traveled in WV there is no electric back in the woods. You run out of power up on the mountain no one is going to bring you a jerry can of electric. In some of the hollers you only get sun from 10-2 so a solar panel is not going to charge you if you even have a clearing.
While electricity will take care of the average buyer it is not going to fit everyone so some of what we have now while less in number will remain.
Heck down in WV you have to drive over an hour to of to a McDonalds in where we go. And there are even much more remote and colder areas than that that have greater needs for fueled power.
No wonder why WV has high obesity. Sit for two hours to get a McDonald’s McFatwich.
EV’s like every other Tech will hit an S-Curve and it will be game over for ICE.
It’ll become way and I do mean way too expensive for any Automaker to split R&D between Battery Tech and to try and keep a dying ICE Tech alive. Tesla basically announced with 3 years they will be making $50 per KhW packs so what do you think will happen 15 years from now?
ICE R&D price will continue to Skyrocket and Battery Tech will continue to drop like a Led Zeppelin. Also, almost every single First and Second World Country have announced that ICE will be dead by 2035 at the latest. We are most likely the only First World country that has not done so. But California and New York have spoken and trust me Automakers will follow as they always do. Automakers cannot afford to split their vehicles into two separate Propulsion systems too long as they could lose out to Startups. The reason is that startups ONLY will produce EV’s and all of the money raised will keep funneling into better and better EV Tech.
Oil will be used forever most likely but just not on consumer vehicles. Another thing that most do not understand or do not realize is the following. Lets say it will be 20/30/40/50 years down the road, there will be enough batteries in the World that we will no longer need to mine for the materials because they will keep getting recycled. That means prices will drop that much more. It will be insane how cheap 50 years from now Batteries will become.
I hope so Nebula. I think the Hummer EV will be great tech, overpriced and terrible over the top but cheap looking looks. Hope I’m wrong.
I agree partly with Momolos and partly with C8.R.
C8 is right in that ICE isn’t going anywhere, unless a crop of stupid politicians decide to play dictator. The market for ICE is still very strong, and an ICE Wrangler fighter ain’t coming from GM.
Now, that being said, if GM plays their cards right, they can expand the Hummer brand far beyond the initial truck and SUV. Imagine the Hummer HX as an EV…that could actually happen. Move into a cheaper, Wrangler-sized package. Everyone knows Wrangler will need to have an EV variant stat, since electric is the next generation. GM could make a Hummer HX-sized EV, which would be the electric Wrangler before the Wrangler could become the electric Wrangler. Steal Jeep’s future from them, that could be lethal.
I am a huge fan of GM bringing the Hummer Brand back as an EV Brand.
Cannot wait to see what GM has in store for Hummer in the Future
Astounded (well, not really) at the responses here… Apparently people can’t interpret facts.
Facts…? Just depends on how they’re presented. Truth is truth, facts can be manipulated… which is this article… GM builds expensive FWD bran… there is literally nothing in the portfolio that is special in any way… Vette aside, if it holds together….
I don’t see anyone manipulating any facts. All they’re saying is that Bronco is a different thing altogether. Blazer is successful on its own.
Title should read ” Chevy isn’t worried about profit, only electric cars”
As I see it, the Grand Cherokee is the only vehicle that has any real ability when it comes to towing on the list. That is a very large component of what I need a SUV to do for me. GM has abandoned the small and mid sized SUV market that has this one capability. This is the one thing I cannot for give the Blazer for. Families with this need will also skip the Blazer for a mild version of the Bronco. I certainly will.
Some people on here need to quit living in the past. If you don’t like the Blazer now, just wait until they electrify it.
Chevrolet can integrate off-road suspension components from their Colorado ZR2 Bison onto the Trailblazer and Blazer if there is a demand; but given that the Chevrolet Blazer currently ranks #2 in it’s category means people are happy with what it is and not asking for more.
Another Barra and GM leadership Blunder.
Since Barra took over at GM they quit worrying about putting automobiles that people want to buy on the market. It’s been a sad time since she took control..
Typical GM statement. Late to the game as always. GM has continued to lose market share since the 70’s and 80’s and nobody seems to care anymore. Its all about electrifying everything. I work for GM and i can assure you without a doubt they will bankrupt this company again
Lol, only Billybobs want a Bucko competitor immediately. Most 4×4 sold here are beach cruisers or gravel road travels.
Someone mentioned earlier that GM is probably waiting on its light-duty truck platform to be ready in the mid ’20s before a profitable 4×4 can come from GM but as far as Blazer, GM did its homework, now they need some US/Can production plants going for CUV demand.
nobody has mentioned it but the Toyota 4runner is also competition in the off road SUV segment with the wrangler and bronco.
To those that argue that they don’t sell that many of these special vehicle, well first off I see just as many raptors as f150 if not more, second Wrangler is selling 2x much as a the blazer is so they are losing out in that way alone, lastly it doesn’t matter if they only sell 1000 GT500s or 30k Mx-5s in a year, they bring attention to the brand, it’s gets people to be loyal to the brand. If all they have is the corvette which most small dealer won’t see the lite of day in there lots for years. The hummer is not competitive with the bronco at all, it’s EV does not interestes offroaders they explode on inpact as well as what happens when you run out trying to do hells revenge, EVs scare off-roaders and if you don’t have the enthusiasts then no one buys, it’s also going to be a lot more than a bronco, it’s also going to be a lot bigger than a bronco. GM needs to realize what the market wants and what brings attention to the brand, it’s why enthusiasts love Dodge because they are doing a burnout at the end of the world, they like ford because they play ball with them. GM does nothing but the corvette for which they tried to turn into a SUV for crying out loud. GM is seen as corporate, they need something other than the corvette/hummer something that people will see everyday and can obtain
News flash Chevrolet there’s nothing sporty or special about the Blazer. Average acceleration, below average looks, decent handling. Another run-of-the-mill crossover
……that sells in large numbers.
Camry has sold in high numbers for the last 2 or 3 decades. Does that make it sporty or special?
It’s just another crossover in a sea of crossovers. It offers run of the mill performance, below average looks and average sales. YAWN.
I have no interest in a Bronco. None. But at least I can admit that Ford did a dang good job on that and put effort and passion into it. The Blazer is NOT a on road competitor to the Bronco, not in any way. Maybe the next one will be, but a MCE isn’t going to fix this turds short comings. If they were serious about on road performance a hopped up 2.7l Turbo 4 would be in there, or a turbo v6. Just because everything else GM makes outside of the Camaro, Corvette and now the 6.2 pick ups is uncompetitively slow doesn’t justify calling an average powertrain like the 3.6 as something special.
The Jeep Wrangler is a thing unto itself. Just because Ford or GM field competitors doesn’t mean they will sell in numbers even close to Jeeps. GM may as well sit it out, sell large numbers of Blazers, and cry about it all the way to the bank.
And as for the Bronco, “Reservations” are NOT the same thing as sales. My own opinion is that it will make a big splash at first, then recede. Sales 10-12 months AFTER it’s introduction will be the test.
The Chevy is sooo ugly. And what is with those speakers? I would never buy it. Chev fails again.
Apples vs. oranges. GM never interested in a market they are getting their tail kicked in. Reminds me of when Camaro was first dropped after 2002 model year. One of their marketing genius stated that they were not worried about Mustang sales as Chevy has both the Monte Carlo SS AND Cobalt SS to compete in that segment. Yeah, tell me again how that worked out.
A friend of mine bought one of those 5.3L Impala SS W-bodies, about a 2008 or so. That car would smoke most regular Mustang GT’s with ease. To add insult to injury, my friend pulled all the ‘SS’ badges off, and when a Mustang ‘victim’ would finally catch up to him and ask what the heck was up with that Impala, he would say he had no idea, it was just an Enterprise rental!
Ha, I had a GP GXP with tune and a CAI, it was actually faster than any 5.3 W-car because of the unique suspension/tire setup the GXP had that the others didn’t, in other words more power to the ground. Maximas and 3.5 Altimas always try me driving that car and lose everytime.
Maybe they should worry, between them not backing their warranty and transmission issues I haven’t bought a chevy/gmc for years. Now I am seeing companies get away from them for the same reason.