Chevy Camaro sales in the United States increased 8 percent in September 2020 compared to September 2019, GM Authority has learned from internal sales documents.
The actual volume unit wasn’t shown on the document, as General Motors no longer breaks out sales on a monthly basis. However, we can still extrapolate a rough estimate of the sales volume.
2018 Chevy Camaro RS
During the third quarter of 2019 – a time period that includes September (as well as July and August), Chevy Camaro sales totaled 12,275 units. Evenly distributing that sales volume by the three months represented by the third quarter totals 4,091 Camaro sales per month. A growth of 8 percent over that figure would result in 327 units, or just around 4,400 units for September.
Sales of the Camaro have been steadily declining since the introduction of the current, sixth-generation model. In fact, U.S. Camaro sales totaled 67,940 units during the 2017 calendar year, 50,963 units for the 2018 calendar year, and 48,265 units for the 2019 calendar year. Assuming a linear sales rate during the first three quarters of 2020, the muscle car will likely not surpass the 30,000 units mark so far this year.
Chevy Camaro sales performance for September in various international markets was down significantly, as follows.
Chevrolet Camaro Sales - September 2020 - United States
In the United States, Chevrolet Camaro deliveries totaled 2,789 units in September 2020, a decrease of about 32 percent compared to 4,092 units sold in September 2019.In the first nine months of the year, Camaro sales decreased about 40 percent to 22,226 units.
| MODEL | SEP 2020 / SEP 2019 | SEPTEMBER 2020 | SEPTEMBER 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -31.85% | 2,789 | 4,092 | -39.59% | 22,226 | 36,791 |
Chevrolet Camaro Sales - September 2020 - Canada
In Canada, Chevrolet Camaro deliveries totaled 144 units in September 2020, a decrease of about 30 percent compared to 205 units sold in September 2019.In the first nine months of the year, Camaro sales decreased about 35 percent to 1,273 units.
| MODEL | SEP 2020 / SEP 2019 | SEPTEMBER 2020 | SEPTEMBER 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -29.87% | 144 | 205 | -35.08% | 1,273 | 1,961 |
Chevrolet Camaro Sales - September 2020 - South Korea
In South Korea, Chevrolet Camaro deliveries totaled 0 units in September 2020, a decrease of about 100 percent compared to 10 units sold in September 2019.In the first nine months of the year, Camaro sales decreased about 50 percent to 68 units.
| MODEL | SEP 2020 / SEP 2019 | SEPTEMBER 2020 | SEPTEMBER 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -100.00% | 0 | 10 | -49.63% | 68 | 135 |
Chevrolet Camaro Sales - September 2020 - Mexico
In Mexico, Chevrolet Camaro deliveries totaled 8 units in September 2020, a decrease of about 60 percent compared to 20 units sold in September 2019.In the first nine months of the year, Camaro sales decreased about 60 percent to 100 units.
| MODEL | SEP 2020 / SEP 2019 | SEPTEMBER 2020 | SEPTEMBER 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -60.00% | 8 | 20 | -60.32% | 100 | 252 |
Chevrolet Camaro Sales - September 2020 - Russia
In Russia, Chevrolet Camaro deliveries totaled 0 units in September 2020, a decrease of about 100 percent compared to 47 units sold in September 2019.In the first nine months of the year, Camaro sales decreased about 83 percent to 37 units.
| MODEL | SEP 2020 / SEP 2019 | SEPTEMBER 2020 | SEPTEMBER 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -100.00% | 0 | 47 | -82.55% | 37 | 212 |
Chevrolet Camaro Sales - September 2020 - Brazil
In Brazil, Chevrolet Camaro deliveries totaled 11 units in September 2020, a decrease of about 15 percent compared to 13 units sold in September 2019.In the first nine months of the year, Camaro sales decreased about 59 percent to 50 units.
| MODEL | SEP 2020 / SEP 2019 | SEPTEMBER 2020 | SEPTEMBER 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -15.38% | 11 | 13 | -59.35% | 50 | 123 |
Chevrolet Camaro Sales - September 2020 - Argentina
In Argentina, Chevrolet Camaro deliveries totaled 1 units in September 2020, a decrease of about 86 percent compared to 7 units sold in September 2019.In the first nine months of the year, Camaro sales decreased about 90 percent to 7 units.
| MODEL | SEP 2020 / SEP 2019 | SEPTEMBER 2020 | SEPTEMBER 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -85.71% | 1 | 7 | -89.55% | 7 | 67 |
For the 2021 model year, the Camaro receives a handful of minor changes and updates, the most prominent of which is the addition of Wireless Apple CarPlay and Wireless Android Auto as standard equipment. Additionally, the Wild Cherry Tintcoat exterior color has been added to the Camaro’s palette. The new color is available as a standalone, extra-cost option, and is also included with the 2021 Camaro Wild Cherry package.
2021 Chevy Camaro Wild Cherry Design Package
The Shock and Steel Special Edition is deleted but will make a come back later on in the model year, as GM Authority was first to report last month. Both the Shock and Steel exterior colors remain. Other changes to the 2021 Camaro include expanded availability of the ten-speed automatic transmission on SS models equipped with the 1LE Track Performance Package. Additionally, the RS Package and Redline Edition Package are now available on LT1 models.
- See all 2021 Chevy Camaro changes, updates and new features.
2021 Camaro prices remain unchanged, per an analysis conducted by GM Authority. Production of the 2021 Chevy Camaro commenced at the GM Lansing Grand River plant on August 6th, 2020.
We’ll have more on the Camaro soon, so be sure to subscribe to GM Authority for more Chevy Camaro news, Chevy news, and around-the-clock GM news coverage.
Comments
No good news for the Camaro, it must burn according to the Mustang buyers here.
Interesting that if your vehicle gets publicity, people tend to notice it and buy it. On that note, I have never once seen an advertisement for a Chevrolet Camaro on television…
C’mon, GM, Stop the Doom & Gloom reporting of this Legendary Icon and START talking the Camaro up. Show some advertisements, STOP pondering on a CLOSE off date for production and give the Public some Positive Confidence. You guys killed us here in Oz by shutting down Holden. Get the Camaro here with POSITIVE Marketing and watch SALES INCREASE. I own an 86 Camaro IROC Z28 T Tops and a Holden VE SV6. Holden Fans need a competative product availble now.
I would rather the Camaro have lower sales. I don’t want a car you see everywhere, its unique. Snow flakes are good.
Chevrolet is still building Camaros?
Who knew?
I had no idea sales were so low. Time for a real refresh. Muscle cars are hot so there’s no reason for poor sales
@ Mr. Arra:
“Muscle cars are hot….”
What sales figures are YOU looking at?
From carsalesbase.com:
Mustang:
2018 75k
2019 72k
so far 2020 : 47k
Challenger:
2018: 66k
2019: 58k
so far 2020: 38k
Even before Covid the decline had begun.
No, they’re not. What’s actually ‘hot’ are SUVs and Trucks.
The performance car market is fading fast for a number of reasons, not the least of which is that interest in such cars is pretty much dead among the previously-huge sales group for such vehicles—the youth market. Many teens (and those older) don’t even bother to get a drivers’ license these days. They see no reason to have a car at all since they do all their ‘socializing’ on their cell phones. If they want to go somewhere, they call Uber. Or borrow Dad’s CRV.
Sadly I fear that the Camaro is slowing being allowed to “die a slow death”, and “it hurts to see that the powers that be” in Detroit are okay with this. If you are going to be competitive in any field, you need a product that can compete and if that field is lucrative enough (that is, there’s enough public interest in it to purchase it) as the “Pony Car” field used to be, then it seems to me that it would be the manufacturer’s best interest to keep building that product. Or so one would think….
However GM isn’t just any manufacture…and they are a “creature of habit”, they will continue to do things that sometimes don’t make sense, and in the case of the Camaro, they’ve allowed it to slip further behind in sales by not giving it the rightful attention to the marketplace as both Ford and Dodge have done with their products…and that is a shame because platform wise, the Camaro is a superior product, but by not changing the product enough to attract new buyers they’ve signed Camaro’s death certificate. After working for GM for almost 40 years in many capacities (but retiring when GM closed down the Los Angeles/Van Nuys assembly plant in 1992) and being assigned to work on the factory team that brought the late 1980’s Camaro RS to production, I’ve owned various Camaro’s in my lifetime and I can tell you that it basically is a good idea, and if GM cared enough to make the necessary changes to it that would keep the sales at a level that would be more profitable, I believe that the Camaro could easily attain sales that could equal the Mustang and certainly stay ahead of the Dodge Charger and Challengers. Maybe like them both, the Camaro could attain 2 door and 4 door capabilities…basically a Camaro/Chevy SS Sports Sedan vehicle, it seems to be working for the Chrysler products!
When you keep doing small changes to a product year after year to improve it, you are basically catering to a small but loyal group of potential buyers…if you’re name was Volkswagen Beetle, you could get away with doing business this way but every success story has an ending, and the Beetle is now no longer with us, it changed but sadly not for the better.
What Camaro needs to do to survive nowadays is to stop the small incremental improvement nonsense and “reinvent itself” as there is a strong market out there for sporty, well designed, reasonably priced cars that commuters could drive daily and have fun with on the weekends.
The Camaro could attain these goals, but it would have to change enough to draw in those potential buyers, first off make it a “Hatchback” as the 1982-1992 Camaros were, those cars were much more “user friendly”, dump the high horsepower V8 engines and utilize a potent V6 and 4 cylinder engines (the ones today can work, but not at the weight of the current F Car Platform) also for gosh sakes please change the roofline, raise it up allowing more headroom, and that dashboard (IP) has to change too, it’s getting old as are those huge heavy doors. Lighten up the whole package and make it a true 4 seater, with at least the backseat capability as the Dodge products, you can sit in the backseat, I’ve done it, doing these changes will make the Camaro a much more viable product for more folks. And lastly, keep making it in The USA, and price it “reasonably” (a 75 plus grand ZL1 Camaro isn’t reasonable!) and show some enthusiasm from the manufacture, keep the Camaro alive, show some spirit, work with potential buyers and you’ll be rewarded with a vehicle that will withstand the test of time. You’ve got to believe in the product your producing and selling….Camaro used to have a “Performance Team” that promoted this car, they don’t have that anymore, and when you lose your “Team Spirit”, sadly…it’s “Game Over”.
GM knows how to do this and still keep the looks and excitement of owning a Camaro, it isn’t Rocket Science, with the modern day computers you can basically put a product together that’ll “test out” with the markets needs within a very reasonable amount of time and for future viability! I’m hoping that Chevy/GM sees these facts and will not let the Camaro die as it has done in the past. It’s too good a name to simply let die “due to poor sales”, but I feel that’s where it’s heading.
Keep the CAMARO ALIVE.
I have owned 5 Camaro and loved each one.
I IROC, 1 ZL1 Convert., 2SS Coupes, 1 SS Convert.
Don’t let it die….
You could help keep it alive. Buy a new one.
For me the 2021 Wild Cherry pkg got my interest. I think the Camaro needs a price competitive with the Challenger.
Bring back t-tops and the sales will boom.
Not patiently (lol) waiting for the 2020 production numbers to come out. We bought a Rally Green Metallic ZL1…would love to see just how many of them were made
This is what happens when a model doesn’t get a major refresh. Look at the CTS and other model sales what happened
after they been out a few years.
I have never bought the same car that only had minor refreshes done to them. I wait for the next major update or
look at a different model that only been out a year or two. GM isn’t the only Company that keeps them around too long.
This is my opinion only.
Markar
I think 2 big mistakes were made.
1. Lack of advertising. Aside from us enthusiasts, nobody knows that the car was all new in 2016. If you advertised the Camaro (perhaps in combination with Corvette so that some of the halo might rub off) like Dodge advertises their performance cars, that is to say demonstrating performance and general “bad@ssery”, you would get more buyers.
2. Visibility. As a 6th-gen Camaro SS owner, I know that one CAN adjust to the somewhat restricted views provided by the narrow windows and wide C pillars and drive safely without issue, but it makes a bad first impression. This needs to be remedied.