Not only is the 2021 Chevrolet Spark performing well on the South Korea sales charts – where it posted its highest monthly figure so far this year in September, General Motors’ successful minicar also just took first place in the 2020 Korean Customer Satisfaction Index (KCSI) as the most valued light car by consumers in the Asian country.
2021 Chevrolet Spark My Fit
In fact, this is the sixth consecutive year that the Chevrolet Spark has achieved the highest level of customer satisfaction in the South Korean market, leading the KCSI survey continuously since 2015, when the current third-generation model went on sale. This milestone is strong proof of the Spark’s excellent acceptance in its home country, and strengthens its position as one of South Korea’s most iconic vehicles.
“The New Spark has again obtained the No. 1 customer satisfaction rating and has proven that it is leading the domestic light car market,” said Vice President of Sales, Marketing and Service at GM Korea, Cesar Toledo, in an official press release. “As a result, we will continue to solidify its status as Korea’s more representative minicar,” he added.
Administered by Korea Management Association Consulting (KMAC), KCSI is a reliable survey that been evaluating customer satisfaction levels for products and services for each local industry since 1992. The index assesses three basic elements considering the characteristics for each industry, including overall satisfaction, buyback intent, and specific factor satisfaction. The level of customer satisfaction is then calculated according to these.
This year, the 2021 Chevrolet Spark scored 86.0 out of 100, allowing it to overtake the Kia Morning and grab the top spot on the list again. The vehicle registered a higher score compared to the competition on overall satisfaction and buyback intent, but was given an excellent rating on satisfaction on specific factors such as driving experience, comfort, engine performance, fuel economy, model range diversity and quality versus price.
This new victory for the Spark was achieved thanks to the minor, but timely update of the vehicle launched back in June. Changes to the 2021 Chevrolet Spark improved its exterior styling and product portfolio, especially with the two new range-topping Red Pick and My Fit variants that emphasize a sporty character and expand customization options for customers.
Additionally, it’s worth noting that the Chevrolet Spark is the only car in its class that has obtained the highest safety score in the Korea New Car Assessment Program (KNCAP), and has more advanced safety systems than the vast majority of South Korean vehicles in the top two segments – subcompact and compact. The Spark is manufactured locally at the GM Changwon plant.
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Comments
The Chevrolet Spark is relatively inexpensive at just over $13K and ideal to get you from Point A to Point B.
Well dag-nabit anyhow. I just got my 2020 Spark 1LT Special Edition (same as car pictured but in white and not the 2LT) and I was torn between the Special Edition (only available in the USA in the 1LT trim) and the 2LT with the features I really wanted. It was a difficult decision for sure, but the SE won out because I just love the black roof and trim look. So why do they get the same trim as the SE but in the 2LT? You can tell it’s the 2LT because of the chrome around the doors, rear parking sensors, leatherette trim and leather wrapped steering wheel. To top it off, they also get all that in the blue I wanted so much!
Oh well, I have to say this car is really impressing me a lot. Didn’t think I’d like it that much, but I do. I can see why it gets such great ratings.
The Chevy Spark should be sold in large quantities here in the U.S. as it is a GM product and can reduce the sales of foreign small cars, which people do want.
I will the Chevrolet Shark was sold in the UK again …. Lots of us miss the car and since Vauxhall is no longer part of GM . Why cann’t it be here again? You are missing a market.
I agree with you, I always liked that car : sporty look, affordable and reliable. The Mk1 Spark and their 2nd gen Viva/Karl sisters were great cars for value in Europe !..but never marketed enough. Unfortunately it won’t change soon for you as PSA decided to quit the supermini segment because of “poor” rentability levels..