Not only is the 2021 Chevrolet Spark performing well on the South Korea sales charts – where it posted its highest monthly figure so far this year in September, General Motors’ successful minicar also just took first place in the 2020 Korean Customer Satisfaction Index (KCSI) as the most valued light car by consumers in the Asian country.
In fact, this is the sixth consecutive year that the Chevrolet Spark has achieved the highest level of customer satisfaction in the South Korean market, leading the KCSI survey continuously since 2015, when the current third-generation model went on sale. This milestone is strong proof of the Spark’s excellent acceptance in its home country, and strengthens its position as one of South Korea’s most iconic vehicles.
“The New Spark has again obtained the No. 1 customer satisfaction rating and has proven that it is leading the domestic light car market,” said Vice President of Sales, Marketing and Service at GM Korea, Cesar Toledo, in an official press release. “As a result, we will continue to solidify its status as Korea’s more representative minicar,” he added.
Administered by Korea Management Association Consulting (KMAC), KCSI is a reliable survey that been evaluating customer satisfaction levels for products and services for each local industry since 1992. The index assesses three basic elements considering the characteristics for each industry, including overall satisfaction, buyback intent, and specific factor satisfaction. The level of customer satisfaction is then calculated according to these.
This year, the 2021 Chevrolet Spark scored 86.0 out of 100, allowing it to overtake the Kia Morning and grab the top spot on the list again. The vehicle registered a higher score compared to the competition on overall satisfaction and buyback intent, but was given an excellent rating on satisfaction on specific factors such as driving experience, comfort, engine performance, fuel economy, model range diversity and quality versus price.
This new victory for the Spark was achieved thanks to the minor, but timely update of the vehicle launched back in June. Changes to the 2021 Chevrolet Spark improved its exterior styling and product portfolio, especially with the two new range-topping Red Pick and My Fit variants that emphasize a sporty character and expand customization options for customers.
Additionally, it’s worth noting that the Chevrolet Spark is the only car in its class that has obtained the highest safety score in the Korea New Car Assessment Program (KNCAP), and has more advanced safety systems than the vast majority of South Korean vehicles in the top two segments – subcompact and compact. The Spark is manufactured locally at the GM Changwon plant.