Chevy Sonic sales increased in the United States – the only market where the vehicle remains on sale – during the third quarter of 2020.
Chevrolet Sonic Sales - Q3 2020 - United States
In the United States, Chevrolet Sonic deliveries totaled 4,347 units in Q3 2020, an increase of about 102 percent compared to 2,148 units sold in Q3 2019.In the first nine months of the year, Sonic sales increased about 2 percent to 10,799 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SONIC | +102.37% | 4,347 | 2,148 | +1.57% | 10,799 | 10,632 |
Competitive Sales Comparison
Chevy Sonic sales performance during the third quarter places the subcompact model in fourth place in its competitive set in terms of overall sales volume.
By comparison, the Honda Fit saw more than twice as many deliveries at 10,501 units, as did the Nissan Versa at 10,466 units. The Kia Rio came in third with 6,296 units. The Chevy Sonic outsold the Hyundai Accent which saw 4,021 deliveries, the Toyota Yaris which had 509 sales, as well as the discontinued Ford Fiesta, which saw 135 deliveries as dealers continued to sell out of old inventory (see Ford Fiesta sales).
Sales Numbers - Subcompact Mainstream Cars - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| HONDA FIT | +3.85% | 10,501 | 10,112 | 28% | 20% | -10.56% | 24,388 | 27,268 |
| NISSAN VERSA | +24.11% | 10,466 | 8,433 | 28% | 17% | -46.95% | 30,308 | 57,133 |
| KIA RIO | -6.59% | 6,296 | 6,740 | 17% | 14% | -5.96% | 18,043 | 19,186 |
| CHEVROLET SONIC | +102.37% | 4,347 | 2,148 | 12% | 4% | +1.57% | 10,799 | 10,632 |
| HYUNDAI ACCENT | -21.30% | 4,021 | 5,109 | 11% | 10% | -38.47% | 12,315 | 20,015 |
| TOYOTA YARIS | -29.24% | 1,793 | 2,534 | 5% | 5% | -70.53% | 5,655 | 19,191 |
| FORD FIESTA | -99.08% | 135 | 14,717 | 0% | 30% | -93.77% | 3,292 | 52,833 |
| TOTAL | -24.57% | 37,559 | 49,793 | -49.19% | 104,800 | 206,258 |
From a segment share standpoint, the Fit and Versa each commanded 29 percent, while the Rio followed with 17 percent, and the Sonic took 12 percent. The Accent accounted for 11 percent, Yaris had 1 percent, and Fiesta had less than 1 percent.
The mainstream subcompact car segment contracted more than 25 percent to 36,275 units in Q3 2020, meaning that Sonic sales outperformed the segment average.
The GM Authority Take
Chevy Sonic sales significantly outperformed the segment during the third quarter of 2020, with sales increasing by triple digits. The Honda Fit and Nissan Versa were the only other two models to post an increase in sales during the quarter, with gains of 4 percent and 24 percent, respectively.
While the Sonic initially launched to much fanfare and consumer interest as a highly-competitive model with a significant amount of character, excitement, and potential, all of those factors have dwindled over the course of the model’s lifecycle. The product itself arguably lost its competitive edge and many distinguishing characteristics as part of the 2017 facelift. Prior to the update, the Sonic enjoyed a unique position in the segment thanks to a one-of-a-kind persona, which was afforded by a unique exterior design, with distinct and playful headlamps, gauge cluster, and other features.
Since then, GM has gradually lost its position in the segment, gently removing the vehicle from various global markets. In fact, the United States is currently the only remaining market where the Sonic is on sale after GM scrapped it in South America, Mexico, Canada, Korea and Australia.
GM recently confirmed that the Sonic will be discontinued at the end of October 2020, as GM Authority first reported.
About The Numbers
- All percent change figures compared to Chevy Sonic sales for Q3 2019, except as noted
- In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
- GM Q3 2020 sales U.S.A.
- Chevrolet sales Q3 2020 U.S.A.
- Cadillac sales Q3 2020 U.S.A.
- Buick sales Q3 2020 U.S.A.
- GMC sales Q3 2020 U.S.A.
- GM Canada sales Q3 2020
- Chevrolet Canada sales Q3 2020
- Cadillac Canada sales Q3 2020
- Buick Canada sales Q3 2020
- GMC Canada sales Q3 2020
- GM Mexico sales Q3 2020
- GM Mexico sales July 2020
- Chevrolet Mexico July 2020 sales
- Buick Mexico July 2020 sales
- GMC Mexico July 2020 sales
- Cadillac Mexico July 2020 sales
- GM Mexico sales August 2020
- Chevrolet Mexico August 2020 sales
- Buick Mexico August 2020 sales
- GMC Mexico August 2020 sales
- Cadillac Mexico August 2020 sales
- GM Mexico sales September 2020
- Chevrolet Mexico September 2020 sales
- Buick Mexico September 2020 sales
- GMC Mexico September 2020 sales
- Cadillac Mexico September 2020 sales
- GM Mexico sales July 2020
- GM China sales Q3 2020
- Chevrolet China Q3 2020 sales
- Buick China Q3 2020 sales
- Cadillac China Q3 2020 sales
- GM Brazil sales Q3 2020
- GM Argentina sales Q3 2020
- GM South Korea sales Q3 2020
- GM South Korea July 2020 sales
- Chevrolet South Korea July 2020 sales
- Cadillac South Korea July 2020 sales
- GM South Korea August 2020 sales
- Chevrolet South Korea August 2020 sales
- Cadillac South Korea August 2020 sales
- GM South Korea September 2020 sales
- Chevrolet South Korea September 2020 sales
- Cadillac South Korea September 2020 sales
- GM South Korea July 2020 sales
- GM Russia sales Q3 2020
- GM Russia sales July 2020
- GM Russia sales August 2020
- GM Russia sales September 2020
Comments
The fact that Honda and Toyota have exited this segment and Nissan trimmed the Versa to one model in North America leaves Hyundai / Kia as the the only serious contenders in the sub-compact field. I doubt they’ll stay in much longer.
The Sonic should stay on sale as a hatchback. It is a great little car.
Leave it to GM to abandon a vehicle that their customers like and want. They seem to be so out of touch with the real world. Sad.
I was really hoping for a second gen Sonic, maybe a proper hot hatch w/ 2.0t, to replace my 2013.
Guess the Germans, Japanese, and Koreans are the only manufacturers who can make a decent b/c segment vehicle.
Onix would be an exciting replacement. Again, as we have seen many times, GM builds a fantastic vehicle with not possibly of being Federalized.
This used to happen with Opel. Now, the GEM platform is producing excellent offerings especially for young first time buyers during a depressed economy. Tracker would j.g ave been a logical replacement for Trax and new Chinese Encore over at Buick.
GM is transferring over to the new VSS Architectures but this doesn’t mean GEM can’t plug holes & equal fat profits in the developed world.
Bring the Onyx here with a proper engine. Problem solved
GEM cars are never coming to the US market. The GX and Trailblazer fit the bill for an eventual Sonic and Trax replacement.
It would be nice to see GM stick a proper drivetrain in the VSS-F platform to appease buyers looking pay a little more for a bit of an upgrade over their old Sonics and Cruzes.
How can that be?
Mary Barry said people don’t want small cars so GM is getting out of the cars business.
Guess people are buying them before they are gone? Permanently
Being a Sonic owner and just 73 miles from Lake Orion where final production will cease sometime in October 2020 for the Chevrolet Sonic lineup. The ending market numbers are surprizing for the Sonic and glad of and it is my hope that GM in the future will get one of out of country cars here like the Chevrolet ONIX to the US in the future.
This makes more sense than most…
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I think the Kia Rio sedan looks better.