Chevrolet and the American Cancer Society are celebrating their ongoing 10-year partnership with a new social media campaign to help raise money for breast cancer research.
The new social media campaign was launched on October 1st and encourages social media users to share the name of a person in their life battling cancer using the hashtag #IDriveFor. For every tweet featuring the #IDriveFor hashtag, Chevrolet will donate $5 to the American Cancer Society’s Making Strides Against Breast Cancer movement, with a donation ceiling of $200,000.
In addition, Chevrolet is also supporting Breast Cancer Awareness Month and the Making Strides movement by turning the bright LED lights on the towers of its Renaissance Center global headquarters in Detroit from blue to pink for all of October. Additionally, the automaker will display a pink fleet of vehicles in front of the Renaissance Center and also paint the ground on the sidewalk in front of the building bright pink.
GM first partnered to support the American Cancer Society and its Making Strides Against Breast Cancer movement back in 2011. Chevrolet has since helped raise $13.8 million for breast cancer research and to help provide access to life-saving breast cancer screenings.
“We are more grateful than ever for Chevrolet’s partnership, 10 years strong,” said American Cancer Society CEO Gary Reedy. “Cancer hasn’t stopped for COVID-19. Chevy’s continued commitment to Making Strides, ensures we can fund the future and continue the progress we have made in the fight against breast cancer through groundbreaking research, providing access to care and providing screenings for those who need it most.”
“Many things look different today than they did a year ago, but the commitment by ACS to continue the fight against breast cancer remains unwavering,” added Chevy marketing boss Steve Majoros. “Chevy is proud to continue our commitment to Making Strides with the rollout of the #IDriveFor campaign. We are excited to leverage technology to create a virtual community fueled by the shared mission of raising awareness of and financial support for breast cancer research.”
All Chevy fans have to do to support the American Cancer Society during the month of October is to post using the #IDriveFor hashtag.