The latest Chevy Blazer crossover combines midsize utility and impressive design, making for one very attractive offering. It’s so attractive, in fact, that nearly half of all Chevy Blazer buyers are new to the Chevrolet brand.
“Blazer is capitalizing on the mid-SUV growth,” said senior marketing manager, Chevrolet SUVs, Brad Franz, in a recent interview with GM Authority executive editor, Alex Luft.
Franz also revealed that the Blazer is one of the better vehicles for Chevrolet in terms of of conquest sales, with roughly 45 percent of Chevy Blazer sales going to buyers who are new to the Chevrolet brand.
Chevy Blazer sales for Q3 of 2020 moved up to second place in the two-row midsize mainstream crossover segment, with only the Jeep Grand Cherokee outselling Blazer in the segment.
Sales Numbers - Two-Row Midsize Mainstream Crossovers - Q3 2020 - United States
MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
---|---|---|---|---|---|---|---|---|
JEEP GRAND CHEROKEE | -8.61% | 56,447 | 61,768 | 34% | 34% | -17.39% | 152,856 | 185,040 |
CHEVROLET BLAZER | +45.17% | 29,486 | 20,312 | 18% | 11% | +103.25% | 71,356 | 35,107 |
HYUNDAI SANTA FE | -6.11% | 26,991 | 28,748 | 16% | 16% | -26.89% | 70,420 | 96,319 |
FORD EDGE | -28.50% | 26,211 | 36,660 | 16% | 20% | -23.82% | 76,862 | 100,894 |
NISSAN MURANO | -38.94% | 14,884 | 24,376 | 9% | 13% | -10.90% | 44,859 | 50,348 |
HONDA PASSPORT | +10.01% | 11,642 | 10,583 | 7% | 6% | +10.12% | 27,665 | 25,123 |
TOYOTA VENZA | +23,728.57% | 1,668 | 7 | 1% | 0% | +18,433.33% | 1,668 | 9 |
TOTAL | -8.29% | 167,329 | 182,454 | -9.57% | 445,686 | 492,840 |
The latest Chevy Blazer generation was introduced for the 2019 model year, reviving the Blazer nameplate as an all-new two-row midsize crossover.
The front end of the new Chevy Blazer crossover comes with a powerful, sculpted grille and lighting design, including LED daytime running lamps higher in the fascia, and HID headlamps placed lower in the fascia to provide forward illumination. An 8-inch color touchscreen with Chevrolet Infotainment 3 is standard inside the cabin.
In terms of the powertrain, the latest 2021 model year Chevy Blazer comes with three engine options, including the naturally aspirated 2.5L I4 LCV producing 193 horsepower and 188 pound-feet of torque, the turbocharged 2.0L I4 LSY producing 230 horsepower and 258 pound-feet of torque, and the naturally aspirated 3.6L V6 LGX producing 308 horsepower and 270 pound-feet of torque.
All three engines pair with a nine-speed automatic transmission. Both FWD and AWD are offered, with restrictions based on engine selection. Under the skin is the GM C1 platform, with production for North American markets taking place at the GM Ramos Arizpe factory in Mexico.
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Comments
It looks like GM made the right decision with the Blazer, if it sells as good as the Nox it will be great for GM.
It would be interesting to see which brand the conquest buyers came from.
Ok, with an article like this it would be expected to list which brands they left for the Blazer.
Almost half of Chevrolet Blazer buyers are new to the brand suggests that they were attracted to the clean lines of the Blazer’s appearance and it matches well to other vehicles in it’s price range and size.
SS version please!
They did the right thing to build this model.
But that still they still could use a life style vehicle like a Bronco or Wrangler beside it
Wonder how many know it is 100% made in Mexico or even care? Still being outsold by almost 2 to 1 by the Jeep. Could be worse, as you can buy the Buick Envision, 100% made in communist China. Wonder how many check that sticker & where it’s made.
@70 Chevelle L34:
I am about as “buy American” and born in the USA as you will ever find. But this world has changed in the past 30+ years. Gone are the days of “Detroit Iron” and “cubic inches” of motor. I’m not slamming you, as I really do wish a lot more was built here in the USA. But the sooner people move on from the “it’s built in …..”, the better off we are.
I started my career in the auto business back in 1988 at the fresh age of 19. My first store was a Buick, Cadillac, GMC and Honda store in the mid-west where I’m from. When I first went into sales there, I loved the Cadillac’s and Buick’s and liked the Honda. I honestly didn’t know much about GMC and still not a huge fan of them. I was at that store for a total of 12 years and in that time I heard every excuse from people about the Honda’s being more American than many other brands. But what they were/are referring to is where the cars are assembled. I care less about where the car is assembled and more about where the headquarters is at. Where the profits go. How that company invests in the USA. I’ve said this same thing from 1988 and still say it today.
So if you are buying a vehicle that you really want that is American and assembled here, fantastic. But don’t walk away from a great American brand vehicle only because it’s assembled in another country. And remember, China is a huge market and extremely important for many brands world-wide.
The 70’s and 80’s drove most people to things other than made here.
Today people are more concerned if one they can afford the car, they can maintain the car with minimal expense, it has good safety, it get good mileage and it holds its value brings up the rear.
With so many things not made here anymore we have several generations now that don’t even think about it.
Add in the fact most not all things made overseas are as good as anything else made anywhere. The like that Mexico makes lower quality was never true.
People worry about GM cars from China. The real fear should be cheaper new brands from China. They can come in and under cut our prices. If Tesla gets out of the dealer system so would they and under cut prices more.
I am not looking for a political argument here but this election could be a major change as to how we deal with China in the future. We have people on both sides that have shown favoritism and little regard to out industry. While many keep saying Russia, Russia, Russia it is China that we still need to fear.
Often when someone points in o direction they are steering us away from their own sin.
Today people only look at their lives and never look deeper to that which is really the cause of their concerns. Heck many can’t even name their senators name. It is sad.
We many not like the Mexican plants but at least most are using a great number of our parts. My HHR was built there but most of the content came from here. It even had an Italian horn made in the USA and installed in Mexico. The begine and tranny were from SpringHill TN etc.
That’s a great statistic. Most automakers would sell their Mothers into slavery for that kind of conquest number!
What statistic? This article has no numbers, no evidence, just a one-liner statement that says “roughly 45% are conquest sales”. Where’s the proof to back this up?
I would say that even if the method used to “force” roughly 45% to be true, which is basically what all statistics do, use a method of calculation to force what you want to present to be true, I’d still call the 45% number BS.
What’s considered a conquest sale? All that’s required for this is to prove you own another manufacturer’s brand at the time of the sale. Whether or not you also currently own the brand being bought isn’t considered. To me, any sale of this type should be discarded, but I assure you it won’t be. And thus, the roughly 45% is BS.
My Chevy truck was a conquest sale. Got an extra $1500 off the MSRP for proof of ownership of another brand. The fact that I also had a Chevy in my driveway at the time didn’t matter. So, was I a conquest sale? Not really, but the counting of the statistic I was.
I guess that well more than half of Bolt buyers are first time buyers of the Chevy brand. Wonder if there’s data on that.
GM used to mean made in the USA. Now the Blazer is a foreign made product.
Mary Barry can keep her foreign junk. I’ll buy the Jeep Cherokee. It’s a better value and is made in USA. My money will go to putting Americans to work. Not into the POS Mary Barry’s pocket.
Hope you didn’t buy a Malibu, M/C, Celebrity, Citation and other assorted vehicles on the west coast or so from ’82 on forward, because they’ve probably came from the Mexican operations, tell FCA to shut their Mexican plants down.
What is with the front end it looks like that ugly Japanese car. Does GM have a team of good designers. I have a 2000 Blazer 2 door that looks better with the wheel hanging in the back.