The upcoming 2022 GMC Hummer EV is undoubtedly one of the most hotly anticipated new vehicle debuts of the year, reintroducing the iconic Hummer brand as an all-new battery-powered Sport Utility Truck (SUT). Now, with the new Hummer’s debut just a week away, it’s been reported that interested buyers will need to plunk down just $100 to secure a reservation.
That’s according to the vice president of GMC Marketing, Phil Brooks, per a recent report from Automotive News. Reservations will open up at 8 p.m. EDT on Tuesday, October 20th, 2020, following the Hummer EV’s reveal, with interested buyers offered four trims and the ability to select their preferred dealer. Options and pricing details are also expected to drop in a week’s time. Production will kick off in the fall of 2021, with orders finalized closer to production.
The Hummer EV reservations and reveal will coincide with a major new ad campaign focused on shifting customer perceptions of the Hummer brand away from the gas-guzzler associations of the original models.
“The Hummer EV is really going to change that because of the level of technology, the level of innovation and the fact that it’s all-electric, zero emissions,” Brooks said. “This is more than just a new vehicle for GMC. It really does signal us entering into the EV market in a big way.”
Originally scheduled for a reveal on May 20th, the GMC Hummer EV debut was delayed as a result of the COVID-19 pandemic. As a reminder, the new all-electric utility vehicle will ride on GM’s dedicated BT1 electric vehicle platform and will utilize the automaker’s latest Ultium lithium-ion battery technology.
As always, GM Authority will be on hand to cover the GMC Hummer EV reveal as it happens, so stay tuned. In the meantime, subscribe to GM Authority for more GMC Hummer news, GMC news, and around-the-clock GM news coverage.