The 2021 GMC Yukon and Yukon XL are big vehicles, and we don’t just mean in size. While it’s true the SUVs are quite large in stature, they are also a big part of General Motors‘ business, with the automaker’s line of full-size family haulers historically generating a ton of sales and huge profits for the company.
For this reason. GM felt it had to give the 2021 GMC Yukon a rather grand entrance when introducing the SUV. GM managed to create the “world’s biggest tweet” for a new advertisement promoting the latest generation of the Yukon, and while this stunt is definitely a bit silly, it’s sure to cause a bit of a stir in the Twitterverse this week.
The “world’s biggest tweet” was created by using the tire marks from driving a GMC Yukon Denali and Yukon AT4 over the top of an open, dried out lake bed. GM appears to have dramatized the process for the commercial itself, but it provided some insight into how it actually created the massive tweet in a press release for the new ad.
“Creating the world’s biggest tweet takes a lot of planning, and more than 2,500 color-coded stakes were meticulously placed by hand, along with 110,000 feet of rope line to help guide our GMC precision drivers,” the automaker explained. “This resulted in a tweet that is large enough to fit 270 football fields inside of it and due to its massive scale, the only way to capture this tweet in its entirety was by helicopter – at just above 12,000 feet.”
GM managed to promote some of the features of the 2021 GMC Yukon in the ad, as well, including the SUV’s available four corner Air Ride Adaptive Suspension, Power Sliding Center Console and 15-inch Head Up Display.
This advertisement was actually created in partnership with Twitter, which said it will pair a “Tweet-centered video asset with a custom emoji, organic content and some of our most visible ad formats to drive awareness and chatter on-platform,” with regard to the 2021 GMC Yukon.
“It’s an honor to collaborate on such an innovative launch with one of the most innovative auto manufacturers in the world,” said U.S. Automotive Industry Director for Twitter, Guy Schueller, of the new partnership.
Check out the video embedded below to see the new 2021 GMC Yukon Denali and AT4 models help create the biggest tweet the world has ever seen. The SUV began rolling off the production line at the GM Arlington Assembly plant in Texas earlier this year.