The 2021 Los Angeles Auto Show has been pushed back from November of this year until the spring of 2021 due to the COVID-19 pandemic.
Automotive News, citing three people close to the matter, reported this week that the LA Auto Show has been moved from November 20-29 to May 21-31 due to COVID-19 complications. Show president Terri Toennies has yet to comment on the AN report, though it’s believed an announcement is coming sometime later this week or next.
It’s no surprise to see the Los Angeles Auto Show postponed until 2021, but show organizers still face an uphill battle in making the event a reality. The 2021 New York International Auto Show is scheduled to take place from April 2-11, while the North American International Auto Show in Detroit is planning to go forth with its first-ever summer show in June. That means all three major U.S. auto shows will be held fairly close together, which could create headaches as they will look to secure their own exclusive automaker reveals.
There’s more trouble ahead for auto shows other than scheduling conflicts, though. The COVID-19 pandemic hit the auto industry hard, forcing many companies to adjust their marketing budgets in anticipation of a looming economic downturn. Auto shows were already waning in relevance before the COVID-19 pandemic, so in a post-pandemic world, it seems likely that automakers will be cutting back their auto show spending significantly.
That said, the Los Angeles Auto Show has always been an important venue for GM. The automaker pulled the veil from the new Chevrolet Trailblazer and Buick Encore GX at the event last year, while the Chevrolet Corvette ZR1 and the Buick LaCrosse Avenir made their debut there back in 2017. In 2016, GM was particularly busy in LA, debuting the Chevrolet Colorado ZR2, Chevrolet Equinox and Chevrolet Spark Activ.