The GMC Sierra and Chevy Silverado pickups saw strong demand during the second quarter of 2020. Despite tight inventories brought about by the COVID-19 pandemic that resulted in an 11.6 percent decline in cumulative sales volume, the two full-size GM trucks saw a combined 176,256 deliveries in Q2 2020, representing a 34.68 percent share of the full-size truck market – an increase of 4 percentage points over Q2 2019. Some might conclude that the very healthy gains were driven by large discounts and incentives, but that would be incorrect.
Full-Size Pickup Truck Sales - Q2 2020 - USA
|MODEL||Q2 20 / Q2 19||Q2 20||Q2 19||Q2 20 SHARE||Q2 19 SHARE||YTD 20 / YTD 19||YTD 20||YTD 19|
|RAM RAM PICKUP||-34.55%||117,448||179,454||23%||28%||-17.77%||246,253||299,480|
In its second quarter earnings report, GM stated that “solid demand [for the Chevy Silverado and GMC Sierra] translated to stronger average transaction pricing and lower incentives.” In fact, GM full-size pickup average transaction prices (ATPs) increased $1,526 versus the first quarter of 2020, based on J.D. Power data.
Ford Motor Company’s F-Series remained the best-selling full-size pickup truck line, outselling the Chevy Silverado and GMC Sierra combined by 4,569 units for a 36 percent segment share. The Ford truck is getting an overhaul for the 2021 model year.
- See more about the 2021 F-150
Third place went to FCA, whose Ram pickup accounted for 117,448 deliveries, for a 23 percent segment share – a decrease of 5 percentage points compared to the second quarter of 2019. The 2021 model year will deliver the high-performance Ram 1500 TRX variant with a HEMI engine from the Dodge Hellcat lineup making 702 horsepower.
Fourth and fifth place were brought up by the Toyota Tundra and Nissan Titan, respectively. Interestingly, both Japanese full-size trucks retained their segment share in Q2 2020 from the year-ago quarter.
Both the half-ton Chevy Silverado and GMC Sierra are set for refreshes for the 2022 model year that will deliver revised front and rear ends and – more importantly – new interiors, along with several other new features and updates.