General Motors has filed two trademarks that hint at the brands it could use in conjunction with seat materials, GM Authority has uncovered.
The first trademark is for “EARTHLUXE” and the second is for “INTELUXE.” Both were filed on August 26th, 2020 with the United States Trademark and Patent Office (USPTO). The goods and services categories for both applications are as follows:
- Earthluxe: upholstery for vehicles; seat covers for vehicles; vehicle seats
- Inteluxe: upholstery for vehicles; seat covers; vehicle seats
|Filing Date||Office||Goods & Services||Application Number|
|Earthluxe||August 26, 2020||USPTO||Upholstery for vehicles; seat covers for vehicles; vehicle seats||90139712|
|Inteluxe||August 26, 2020||USPTO||Upholstery for vehicles; seat covers; vehicle seats||90139760|
As of this writing, General Motors has not announced plans to use these names. However, we have reason to believe that the Detroit-based automaker will use the Earthluxe and Inteluxe names to brand its seat material offerings for upcoming electric vehicles, such as the upcoming Cadillac Lyriq.
In other trademark news, GM recently filed to register “E-Ray” for its upcoming hybrid-electric Corvette C8 variant, a logo for its upcoming GMC Hummer EV models, as well as “E-Troit“, likely as a name for the Detroit-Hamtramck plant that’s slated exclusively produce EVs.