GM Trademarks ‘Earthluxe’ And ‘Inteluxe’ To Name Vehicle Upholstery
11
Sponsored Links
General Motors has filed two trademarks that hint at the brands it could use in conjunction with seat materials, GM Authority has uncovered.
The first trademark is for “EARTHLUXE” and the second is for “INTELUXE.” Both were filed on August 26th, 2020 with the United States Trademark and Patent Office (USPTO). The goods and services categories for both applications are as follows:
- Earthluxe: upholstery for vehicles; seat covers for vehicles; vehicle seats
- Inteluxe: upholstery for vehicles; seat covers; vehicle seats
| Filing Date | Office | Goods & Services | Application Number | |
|---|---|---|---|---|
| Earthluxe | August 26, 2020 | USPTO | Upholstery for vehicles; seat covers for vehicles; vehicle seats | 90139712 |
| Inteluxe | August 26, 2020 | USPTO | Upholstery for vehicles; seat covers; vehicle seats | 90139760 |
As of this writing, General Motors has not announced plans to use these names. However, we have reason to believe that the Detroit-based automaker will use the Earthluxe and Inteluxe names to brand its seat material offerings for upcoming electric vehicles, such as the upcoming Cadillac Lyriq.
Cadillac Lyriq will be one of the models that kicks off GM’s electric vehicle onslaught
In other trademark news, GM recently filed to register “E-Ray” for its upcoming hybrid-electric Corvette C8 variant, a logo for its upcoming GMC Hummer EV models, as well as “E-Troit“, likely as a name for the Detroit-Hamtramck plant that’s slated exclusively produce EVs.
We’ll report more as soon as we have it, so be sure to subscribe to GM Authority for more GM trademark news, GM business news, and ongoing General Motors news coverage.
Sponsored Links
Earthluxe = Hummer and Inteluxe = Lyriq.
Both seem a little Ridiculuxe.
Vegan seats? How now, no cow?
@Ralph L
I think this may be for the European market. Many there prefer it to leather.
I think
So naming vehicles after Washers, Driers and Vacuums is the future of automotive badging?
I think I know exactly what these are for.
This isn’t going into the Lyriq. Anything less than real leather would be laughable in a Cadillac, especially in light of competition. EV’s used to be solely for environmentally-minded people. Not anymore.
These are both for the Hummer EV twins.
If you remember, GM said (and this was barely covered) that the Hummer’s interior would be made only of 100% recyclable materials. But no one is going to pay $70k for a vehicle with cloth seats. These materials are going to be some kind of synthetic leather. It especially makes sense when you remember that the Hummer’s interior is going to have a “lunar” theme, with topographical maps of the Sea of Tranquility in the speaker covers and floor mats. Hence, “Interluxe” leather…and “Earthluxe” is likely a play on lesser trims, designed for the best off-road durability.
I’d bet hard on this.
We’ll see I guess.
Hi, Daisy! I recommend visiting your dermatologist to best help your skin’s needs – something prescription strength may work for you 🙂
I knew I had to get myself a set. Indeed, it has become a difficult but thrilling task to have their own brand name of poker chips. There are tons of women that perform at various levels.