General Motors of Mexico has just appointed Héctor Villarreal as the new Vice President of Sales, Service and Marketing as of October 1st. The company announced that the executive will be responsible for directing the sales strategy of its four brands in the neighboring country – Chevrolet, GMC, Buick and Cadillac – while supervising Chevy’s performance in the 21 countries of Central America and the Caribbean, all managed from Mexico.
Villarreal has more than 30 years of experience with the company and is currently President of GM in Southeast Asia, based in Bangkok, an operation that is being phased out with the company’s withdrawal from the Indonesian and Thai markets. After eight years fulfilling responsibilities in various international markets, this Mexican mechanical engineer returns to his country to join the executive committee of GM Mexico.
“I am convinced that Héctor’s experience both in Mexico and internationally will be key to continue positioning our brands in the Mexican market and providing an extraordinary experience to our clients,” said President and CEO of GM Mexico, Francisco Garza, in a press release. “We are very happy that Héctor is returning home after having raised the recognition of our country, thanks to his talent,” he added.
As Vice President of Sales, Service and Marketing at GM Mexico, Héctor Villarreal will be in charge of strengthening the company’s relationship with the wide network of distributors in Mexico, as well as in the multiple countries of Central America and the Caribbean. The manufacturer claims that the executive has a proven track record in building strong relationships with business partners to ensure efficiency and maximize performance.
Villarreal started his career within GM in Mexico, when he joined as a Manufacturing Project Engineer at the Ramos Arizpe plant in the early 1990s. Later, he held various responsibilities both in Mexico and in the United States, such as Manager of Industrial Engineering and Director of Vehicle Line. In 2008, he assumed his first executive position as Director of Program Planning and Administration at GM Mexico.
Subsequently, he joined GM Korea in July 2012 as Vice President of Program Planning and Management, and in 2015, he was appointed President and CEO for GM Uzbekistan. Two years later, he held the same position at GM Russia, a position he left in July 2019 to carry out his current position in Southeast Asia.