General Motors has confirmed the imminent arrival of Chevrolet‘s RS trim in Brazil, marking the first time in history that the brand will sell vehicles with this sporty styling package in that country. As such, the company adopts its latest strategy in the largest South American market to promote and rejuvenate the Bow Tie brand’s image.
As we exclusively reported last month, the model chosen to debut the Chevrolet RS trim in the Brazilian market is the Chevrolet Onix – the best-selling vehicle in that country for the last five years. In fact, GM explained its decision with the fact that the car reaches multiple customer profiles with its high sales volume.
“The RS trim in the Chevrolet line brings an aspirational focus and adds a very sporty look to the vehicle,” said Marketing Executive Director at GM South America, Hermann Mahnke, in an official press release. “The package provides an exclusive appearance by accentuating the body’s aerodynamic lines and giving a more striking design to the interior,” he explained.
The RS is one of the most worshipped Chevrolet trim levels in the world because it adds exclusive finishes that bring a more personal and sporty aesthetic to vehicles. Initially, this package was only available with the brand’s iconic models, but its concept has been expanding to several cars and crossovers recently launched, such as the new Chevrolet Blazer, Monza and Trailblazer CUV.
It is expected that the Chevrolet RS trim level will continue to expand throughout the brand’s lineup and present a higher level of differentiation to distinguish itself from the regular variants, as the brand decided to globalize the package starting with the all-new Trailblazer. The idea is to offer an option that adapts to each customer profile, including the more elegant Premier trim and the sporty RS.
The new Chevrolet Onix RS will launch very soon in Brazil, exclusively in five-door hatchback configuration and equipped with a 1.0L I-3 turbocharged engine that produces 116 horsepower and 122 pound-feet of torque. The automaker claims that the Onix RS will have an exclusive equipment package for the Brazilian market in order to satisfy the preferences of local consumers.