Last year, General Motors joined Fiat Chrysler, Toyota and a variety of other automakers in forming the Coalition for Sustainable Automotive Regulation. The advocacy group hopes to push Washington to work on one single fuel economy standard for all of the United States and opposes California’s ongoing fight against the Trump Administration to enact its own stricter regulations.
Ford, Honda, Volkswagen and BMW, meanwhile, sided with California to enact more stringent fuel economy regulations, driving a rift between some of the world’s biggest automakers. The spat has also negatively impacted California’s relationship with GM and Fiat Chrysler, with the state pledging to stop buying vehicles for fleet purposes from either due to its stance on this particular environmental issue. At the time, California governor Gavin Newsom said that “carmakers that have chosen to be on the wrong side of history will be on the losing end of California’s buying power.”
Now Ford is taking aim at GM, FCA and others for siding with the Coalition for Sustainable Automotive Regulation. In a recent environmentally-focused ad entitled ‘California Innovation: Fighting to Reduce Greenhouse Gas Emissions’ Ford puts its rivals on blast for not pledging to “fight for cleaner air,” in California.
“California has always stood for progress ambition, innovation, environmental leadership,” the voiceover in the 60-second advertisement says. “California asked all automakers to cut greenhouse gas emissions and fight for cleaner air. Chevy, Jeep and Toyota said no. Ford said yes. Ford is the only American automaker standing with California for reduced greenhouse gas emissions.”
Cadillac Lyriq electric vehicle
This ad surfaced just after California Governor Newsom announced a new executive order seeking to ban the sale of gasoline-powered passenger vehicles in the state by 2035. In a statement, Newsom said that banning the sale of gas passenger cars is the “most impactful step our state can take to fight climate change.”
Check out the Ford advertisement embedded below.
Subscribe to GM Authority for more CARB news, GM legal news and around-the-clock GM news coverage.
Comments
“Ford drags General Motors”.
No no, it’s always the other way around with a GM tow truck.
Few Operational/Running Devices…..
The truth is Ford is siding with the state that is going to force customers into more expensive vehicles they really are BAT $hit crazy about with regulations that do not fit all consumers interest.
We want to progress forward but not at the expense of the consumers wallet and the vehicle types they want.
Industry and government both need to work on this together at the national level for true economic sense.
The overall fundamental disfunction of today’s California is that. Majority of people and the market will curve towards cleaner, more efficient ways of doing business but the hypocrisy and dictatorship of California is amazing.
Ironic considering how far ahead GM is of Ford on BEV’s.
You are wrong here. Ford is selling an electric Mustang. Where is Chevy’s electric Camaro?
Last time I looked, GM was shipping Bolts and Ford was shipping, ugh… nothing but hybrids yet.
Selling hybrids is better than nothing. GM stopped selling their excellent Volt, and only had the small Bolt EV as a replacement. The Hybrid Malibu was good but GM never promoted it. Ford sold hundreds of thousand hybrids since 2009, and sold electric Focus before GM did the EV1.
GM is way behind Ford!
Says the Ford enthusiast.
Who cares about a still born rustang suv? GM has had electric/hybrid for many years ford had NOTHING not one. so think again
Gm only had the excellent Chevy Volt and Cadillac ELR hybrids, and sold some other hybrids but stopped. Ford sold and still sells hybrids before GM and sold the Focus Electric before the Bolt. You failed elementary school since you don’t know how to count.
California doesn’t even have enough electricity to power peoples air conditioners because they closed down the natural gas electric plants. Now they want all electric vehicles?
Yes, there will be restrictions on when and how much you can charge your car. Like the Carter days with even odd days to buy gas. Gavin is a dictator.
Talk about misguided state leadership; good grief. More draconian nonsense from Kalifornia. The guv there should be far more concerned about providing adequate public utilities such as electricity and water, and also more-focused on preventing those huge forest fires.
I said it then and I still feel the same way….GM messed up not signing on. Bad optics especially in a Market that you are not very strong in as of right now and you hope to sell EV’s too in the Future.
Let’s see, GM got bailout from government, and Chrysler, Well how’s about Ford—-Nope.
Ford took out a 6 billion dollar loan from the government for EV development in 2009 which they have yet to payback.
That was paid off already. Now they have a real Ev sportscar on sale!
Doug, this is because Ford put up their Ford Logo as collateral for a large loan from banks.
If you view the video on Youtube you will see that the video was produced by Downtown Ford, a dealership in Sacramento which only has 2 subscribers. You will not find it on Ford’s website. Another failed journalism attempt.
t is very interesting and Easily explain.
Very informative information! Thanks
” The advocacy group hopes to push Washington to work on one single fuel economy standard for all of the United States”. That is easy to solve. Just go with California. Thanks to their work, we have cleaner cars and EVs on our roads now. Trump just wants to keep his campaign funds from oil barons who will lose trillions if the California standard was adapted.