Last year, General Motors joined Fiat Chrysler, Toyota and a variety of other automakers in forming the Coalition for Sustainable Automotive Regulation. The advocacy group hopes to push Washington to work on one single fuel economy standard for all of the United States and opposes California’s ongoing fight against the Trump Administration to enact its own stricter regulations.
Ford, Honda, Volkswagen and BMW, meanwhile, sided with California to enact more stringent fuel economy regulations, driving a rift between some of the world’s biggest automakers. The spat has also negatively impacted California’s relationship with GM and Fiat Chrysler, with the state pledging to stop buying vehicles for fleet purposes from either due to its stance on this particular environmental issue. At the time, California governor Gavin Newsom said that “carmakers that have chosen to be on the wrong side of history will be on the losing end of California’s buying power.”
Now Ford is taking aim at GM, FCA and others for siding with the Coalition for Sustainable Automotive Regulation. In a recent environmentally-focused ad entitled ‘California Innovation: Fighting to Reduce Greenhouse Gas Emissions’ Ford puts its rivals on blast for not pledging to “fight for cleaner air,” in California.
“California has always stood for progress ambition, innovation, environmental leadership,” the voiceover in the 60-second advertisement says. “California asked all automakers to cut greenhouse gas emissions and fight for cleaner air. Chevy, Jeep and Toyota said no. Ford said yes. Ford is the only American automaker standing with California for reduced greenhouse gas emissions.”
This ad surfaced just after California Governor Newsom announced a new executive order seeking to ban the sale of gasoline-powered passenger vehicles in the state by 2035. In a statement, Newsom said that banning the sale of gas passenger cars is the “most impactful step our state can take to fight climate change.”
Check out the Ford advertisement embedded below.