The Chevy Blazer remains in extremely tight supply as the all-new crossover continues to see healthy growth in demand.
As of September 1st, 2020, landed (or on-the-ground) Blazer inventory at dealers was at 28 days around the United States, GM Authority has learned from documents provided to Chevy’s field sales support team.
Generally speaking, a 60-day supply of a vehicle is considered optimal for the U.S. auto industry, and anything below that indicates high demand, low supply, or a varying combination of both. In either case, the 28 days supply figure for the Blazer shows that demand is outstripping supply.
Inadequate supply of new vehicles has been a common scenario during the COVID-19 pandemic, which halted auto production around the industry for roughy two months. Vehicles that are in high demand, particularly pickup trucks, crossovers and SUVs, were impacted the most.
Chevy Blazer Q2 2020 Sales
|MARKET||Q2 20 / Q2 19||Q2 20||Q2 19||YTD 20 / YTD 19||YTD 20||YTD 19|
Chevy Blazer sales have been on an upward trajectory since the midsize crossover launched at the end of the 2018 calendar year. U.S. sales jumped 67 percent in the second quarter of 2020 on a year-over-year basis. Additionally, sales grew an even greater 183 percent during the first half of the 2020 calendar year. Deliveries are also beginning to pick up in international markets. For instance, Canadian sales increased 54 percent during the second quarter and 123 percent during the first half of the year.
The substantial growth in Blazer sales volume, even during the quarter most impacted by the pandemic, indicates that overwhelmingly-high demand – and not very low supply – is responsible for the low, 28-day supply figure. In fact, Blazer deliveries would have likely been higher if dealer were at more optimal levels, as it would give customers more choice when shopping.
Having launched for the 2019 model year in North America, the new Chevy Blazer makes the migration from a body-on-frame SUV to a unibody crossover. The new model is positioned between the compact Equinox and full-size Traverse.
The new Blazer features two rows of seating for a five-passenger capacity. The vehicle is built at the GM Ramos Arizpe plant in Mexico supplying the U.S., Canada, Mexico, Colombia and the Middle East. GM also markets the Blazer in China, but the Chinese model features a slightly longer body style with three rows of seating for a seven-passenger capacity. The GM-Cadillac Jinqiao plant in Shanghai is tasked with producing the model exclusively for the Chinese market.