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Chevy Blazer In Very Tight Supply As Sales Continue To Grow

The Chevy Blazer remains in extremely tight supply as the all-new crossover continues to see healthy growth in demand.

As of September 1st, 2020, landed (or on-the-ground) Blazer inventory at dealers was at 28 days around the United States, GM Authority has learned from documents provided to Chevy’s field sales support team.

Generally speaking, a 60-day supply of a vehicle is considered optimal for the U.S. auto industry, and anything below that indicates high demand, low supply, or a varying combination of both. In either case, the 28 days supply figure for the Blazer shows that demand is outstripping supply.

Inadequate supply of new vehicles has been a common scenario during the COVID-19 pandemic, which halted auto production around the industry for roughy two months. Vehicles that are in high demand, particularly pickup trucks, crossovers and SUVs, were impacted the most.

Chevy Blazer Q2 2020 Sales

MARKET Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
CANADA +53.13% 954 623 +123.36% 1,597 715
MEXICO -55.79% 145 328 -17.49% 453 549
USA +67.57% 19,726 11,772 +183.00% 41,870 14,795
TOTAL +63.68% 20,825 12,723 +173.49% 43,920 16,059

Chevy Blazer sales have been on an upward trajectory since the midsize crossover launched at the end of the 2018 calendar year. U.S. sales jumped 67 percent in the second quarter of 2020 on a year-over-year basis. Additionally, sales grew an even greater 183 percent during the first half of the 2020 calendar year. Deliveries are also beginning to pick up in international markets. For instance, Canadian sales increased 54 percent during the second quarter and 123 percent during the first half of the year.

The substantial growth in Blazer sales volume, even during the quarter most impacted by the pandemic, indicates that overwhelmingly-high demand – and not very low supply – is responsible for the low, 28-day supply figure. In fact, Blazer deliveries would have likely been higher if dealer were at more optimal levels, as it would give customers more choice when shopping.

Having launched for the 2019 model year in North America, the new Chevy Blazer makes the migration from a body-on-frame SUV to a unibody crossover. The new model is positioned between the compact Equinox and full-size Traverse.

Chinese-market Chevy Blazer

Chinese-market Chevy Blazer

The new Blazer features two rows of seating for a five-passenger capacity. The vehicle is built at the GM Ramos Arizpe plant in Mexico supplying the U.S., Canada, Mexico, Colombia and the Middle East. GM also markets the Blazer in China, but the Chinese model features a slightly longer body style with three rows of seating for a seven-passenger capacity. The GM-Cadillac Jinqiao plant in Shanghai is tasked with producing the model exclusively for the Chinese market.

We’ll have more on all things Blazer soon, so be sure to subscribe to GM Authority as we bring you the latest Chevrolet Blazer newsChevrolet news and ongoing GM news coverage.

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GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. I’m less than surprised to see they are having trouble keeping up with demand, especially considering how Blazer has been outselling Telluride for several quarters straight. We have owned our Blazer RS for over a year and it still gets attention everywhere it goes. People often ask about the new Blazer or stop to compliment it. It’s nice to see people enjoying it in the real world.

    Reply
    1. telluride is a full size suv whereas the blazer is a mid-size. it goes up against the traverse.

      Reply
      1. Both Blazer and Telluride are considered midsize if you want to get technical. Full size refers to vehicles like Tahoe, Yukon, Expedition. While the Telluride is more targeted against Traverse, it’s promising to see the Blazer outselling the “hottest” model on the market. Especially since the Blazer’s segment is much smaller than the three-row midsize market.

        Reply
        1. yes, i think they are priced similarly so that is good news for the blazer.

          Reply
  2. No no, Fraud’s Bucko and Mia’s Rent-u-ride is God’s gift to SUV’s, Hispanic made SUVs will flop on the market….😏.

    OTOH maybe GM should restart production in Oshawa or have Spring Hill for overflow production.

    Reply
    1. Looks like this hispanic made SUV is a hit. They can’t keep it in stock.

      Reply
  3. This is a nice CUV that was just priced to high when it first came out. Good that it’s seeing traction with the price decrease.

    Reply
  4. So much for all the negative responses I’ve seen here. Does GM need a Wrangler and now Bronco fighter?

    Yes, but you have to have “cash cows” to fund your projects. I’m still calling on GM to build a Hummer HX based proper off roader and call it the “Apache”, unless the world has become to sensitive for that.

    Reply
    1. because this blazer is a damn joke and it shares absolutely nothing to the classics (K5/S10) that we grew up with.

      Reply
  5. In a sea of cookie cutter suvs, this thing stands out. One of the best looking on the road now.

    Reply
    1. My wife is not a car person in any way and while on a short road trip she saw a black on black RS going down the highway and said I love that. Keep in mind she never points cars out.

      Reply
    2. your opinion, but this is even worse period, this is a disgrace to the original classic blazer.

      Reply
  6. Should have been built in Lordstown, Ohio along with the new Trailblazer.—What a shame. All of you who keep buying these products made outside of the GREAT USA—-SHAME on YOU—. It’s time to give a —where the products is made.-

    Reply
    1. *angrily types on device that was most certainly not manufactured in the U.S.*

      Reply
    2. the new blazers don’t have the charm nor style of the body on frame vehicles period.

      Reply

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