General Motors celebrated the launch of the new Wuling Hong Guang Mini EV for the Chinese market earlier this summer. The tiny electric vehicle, which is intended to serve as a low-cost, emissions-free mode of transportation for city dwellers, has experienced a hugely successful initial launch period, with GM’s Chinese arm having already received over 50,000 orders for the cute little runabout.
According to Chinese automotive site Gasgoo.com, the Wuling Hong Guang Mini EV had already attracted 15,000 orders just 20 days after GM opened up the order books in July and has attracted another 35,000-plus orders to date.
Prices for the Wuling Hong Guang EV start at just 28,800 yuan, which is equivalent to $4,162 USD at the current exchange rate, and top out at 38,800 yuan, or $5,607 USD. The hatchback, which has seating for four, produces a maximum of 13 kW (17.4 horsepower) and 85 Nm (62.7 pound-feet) of torque from its singular electric motor. It has an estimated range of 106 miles (170 km) and a top speed of 62 mph (100 km/h).
While the Wuling Hong Guang EV is designed to be as cheap to build and purchase as possible, it does come with some standard safety features such as anti-lock brakes, electronic brake-force distribution, a tire pressure monitoring system, and rear parking sensors.
GM’s Chinese joint venture said previously that it would set up around 100 “experience stores” in China to promote the Wuling Hong Guang EV. These experience stores will mainly be located in city centers and will look to attract young, curious shoppers with their fashionable exterior and interior designs.
The Wuling Hong Guang Mini EV is only sold in China right now, though GM’s Chinese joint venture hopes to sell the vehicle abroad one day as well, though it did not say which markets it would target first. A small urban EV like this likely wouldn’t take off in the United States or Canada, but may an attractive option elsewhere in Asia or in Europe.