The Buick Regal Has Been Discontinued
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Buick’s sedan lineup for the North American market was already running thin, but now, it’s completely done for, as GM Authority has learned that the Buick Regal has been discontinued.
An official announcement of the Buick Regal’s demise is still forthcoming, but according to GM Authority sources, production of the Buick Regal Sportback and TourX has now ended.
Confirmation that the Buick Regal would not live past the 2020 model year came late last year, with Buick spokesman Stuart Fowle indicating a drop in North American sales for the model.
Regal sales were down nearly 20 percent year-over-year through the first nine months of 2019.
It’s believed that the primary reason behind the discontinuation of the Buick Regal for the North American market is down to contractural obligations, specifically GM’s agreement with the PSA Groupe. GM sold Opel to the PSA Groupe in 2017, and now, GM’s agreement to purchase the Regal has run its course.
To note, the PSA Groupe previously produced the Regal as a rebadged Opel Insignia at the Opel plant in Russelsheim, Germany.
Meanwhile, the Buick Regal nameplate will continue on for the Chinese market, where it is produced in China as a sedan model that’s unique to the Chinese market.
The demise of the Buick Regal leaves the Buick model lineup without any sedans, as the Regal follows the discontinuation of the Lucerne, Verano, and LaCrosse.
The final North American Buick Regal models will be for the 2020 model year, offered as either the liftback Sportback model, sporty Regal Sportback GS, or the Regal TourX, a ruggedized wagon model.
The final sixth-generation Buick Regal for the North American market was built on GM’s E2 platform, with two engine options on offer – the turbocharged 2.0L I4 LTG, or the naturally aspirated 3.6L V6 LGX, with varying states of tune for the LTG depending on the model selected. Both FWD and AWD were offered.
Are you sad to see the Buick Regal depart the North American market? Let us know by voting in the poll, and make sure to subscribe to GM Authority for more Buick Regal news, Buick news, and around-the-clock GM news coverage.
Maybe a VSS-R replacement is in the works for Regal as Chinese Regal and Lacrosse must be replaced because once Opel was sold the Regal was history. Also for Holden instead of killing it they should expand in all RHD nations as GMs RHD division, EVs included.
The Regal is a GM design on a GM platform. This generation will run its course and I’m sure China already has replacements in development based on FWD VSS-F.
Sure, GM technology, but developed in the ITDC, the Rüsselsheim “International Technical Developement Center”, then the second largest of all GM development centers.
I see no reason why the latest facelift of the Opel/Vauxhall Insignia should no longer be imported to USA as the Buick Regal, as long as it is still being produced.
Do you, BahamaTodd? If yes, which is the reason(s)??
They need to remove the pictures of the Regals from the “Vehicles” listing on Buick’s website, since they are no longer in production. And remove the goofy “Discontinued Vehicles” link toward the bottom of the homepage, which shows the Cascada, LaCrosse, and LaCrosse Avenir.
Bought my wife a 2018 TourX to replace a Toyota Highlander. One of the best cars we’ve ever owned. GM is out of their mind to discontinue it, they never promoted it so nobody ever knew it existed. When we found the one we wanted online I went to the dealer and had to show the salesman where it was on the lot, he didn’t even know they sold it!
Lee Iacoca figured out 60 years ago, the truth of what you just pointed out. Actually he and John DeLorean both understood this, and it was the reason for the 1960s muscle car era. With the advent of the petrodollar, the value of the dollar has been inflated away little by little over the years, forcing car companies to tighten their belts and cut costs to make the same profit. Who loses as a result? The car loses it’s quality and the consumer loses the potential value of their purchase, and the driving experience that newer cars don’t provide. Why Dodge has been able to meet this customer expectation and GM not, I am not entirely sure. My guess is that GM just didn’t learn to be as adaptable as Dodge. This is ironic considering how close Dodge came to folding in the early 1980s. Too bad Lee Iococa isn’t here to pick up GM and show them direction and give them new life, the way he did for Chrysler/Dodge.
I sometimes feel like GM is like Google sometimes.
Create a product, people get in board, then kill it. Leaves a bad taste in your mouth.
My brother had a blue 1985 Regal and I had a white (Arctic Blue leather interior) 1995 Regal Limited (“W” body) with every option except the sunroof. It ran with very few problems (water pump, radiator, one bad spark plug, and one bad coil) but that 3.8 L V6 engine was a real smooth and clean workhorse. I put in a K&N air filter and a set of Diamond C3 plugs, and that increased its HP, torque, and MPG from 18 to 22. It could run 65 MPH at only 1600 RPM, and its idle was 600 or less. At one of the annual inspections, the tech told me that the engine had a problem because its idle was too low (he was accustomed to read over 2000 RPM on small import engines).
After 21 years of excellent service and no rust, leaks, or mechanical problems, I sold it to a friend who at this day is still driving it, making it 25 years old. I liked the look of the Opel-designed model, but I was expecting a hybrid some day. Now I drive a 2014 Ford Fusion Hybrid and it is another excellent car. Too bad GM forgot how great full hybrids are (ask Toyota and Ford), and lost the opportunity to make a great Regal again.
Too bad GM wasn’t smart enough to at least build 547 going away versions for us true Regal Grand National fans! The GNX was spectacular in 87 with the 3800. Can you imagine this Regal AWD with the TT Blackwing!?
I have a 2016 Regal T 2.0 and really enjoy it. No problems at all. Great luxury sedan at a great price. Smooth, quiet ride and acceleration is second to none. It flies on the highway. Best car I’ve owned by far. Sad to see it discontinued.
My first car was a 1974 (German) Buick-Opel wagon my dad picked up in Europe while he was on sabbatical, and shipped back to the US. The family ran around France, Germany, Switzerland, Italy, Luxembourg, Belgium and The Netherlands in it. One old guy in France called it “une belle voiture” (a nice car)! We ran the heck out of it for almost 10 years as the only family car and I got it when I was 18 – it had 150+K miles on it, and still ran like a champ. It met it’s demise while parked: it was rear-ended by a 16 year old on her first cruise “around the strip” in a full size Chevy Blazer. I loved my Opel “shaggin-wagon”.
Fast forward many years. After making fun of the old folks and their Buick Century’s, LaSalle’s, and Park Avenue’s for years, I found the Regal. A real, made in Germany Opel in Buick clothes. Deciding that I could get a cream-puff used 2015 Regal, I went shopping. The next thing I knew, I was the very excited owner of a “pull-me-over-red” 2019 Regal GS. My Father and Grandfather (a Buick man all his life) would be proud of me. I haven’t had so much fun in a Buick since the “shaggin-wagon” or my college roommate’s 1973 Buick Skylark Sun Coupe
Yes, I will miss the Buick-Opel Regal.
It was getting in the way of Mary’s triple zero fantasy. And they did everything they could to sabotage it. Making it in Germany by a company that was sold off. Zero advertisement. No dealer support. Dealers didn’t care or stock them so why should consumers care. The only thing keeping the lights on at Buick are sales of discounted Korean built Encores. What a sad end to a once great company. Gm killed most of it’s other long storied brands the same way and will never learn!
Own the AWD GS and absolutely love it. The hatchback was one of the biggest selling points for me; I chose it over the CTS and it wasn’t even close (better looking car with more utility). Sad to see it discontinued.
My Mother has a 2018 regal sport back. It’s her third regal. She says it’s the best riding, sporty version made yet. I’d love to get a new 2020 gs, but I can’t find one. It’s also too bad GM reduced the 48 month warranty on the Buick’s to 36 months like gmc and Chevy. It’s a shame…
Well if GM had designers that could design a car the correct way and would have continued to build the Regal as a RWD and had options like 2dr Grand National and TTypes continuing to build the V6 with Turbo and then the base V6 models plus 4 dr family car with again the option of a turbo charge engine then the Regal would not have lost its customers to Dodge the Regal is a mid size car that hotrod people want GM is going to lose more if they don’t wake up Dodge has built a mid size all around car and is selling very well past this on the GM I have not seen a good Regal since the last one that was made in 1987!!!!!!!!!!!!!! Wake up GM
I have a 2013 Buick Regal which I have really enjoyed. I was very disappointed when the the Regal was restyled after my purchase. I believe that that change was the beginning of the eventual end for the Regal.
Above comment was to say PAST THIS ONTO GM AS I WOULD LOVE TO HEAR FROM THEM
A little marketing by GM might have helped! That car had almost as much capacity as theTourx and still looked like a sedan. A car like the Regal has great utility and negates the
necessity for an SUV at close to a sedan price. PLUS, it’s very quick and handles well. I am a
loyal GM retiree and grateful for my benefits but l sometimes wonder what they are thinking.
I do, though, applaud their decision to go full electric rather than the hybrid half step. I’m
looking forward to my first electric Buick. Go get ‘em people!
Hotrod MUSCLE cars help advertise for free look how fast the Dodge Challenger Charger are and how many people have gravitated towards these cars THIS IS YOUR ADVERTISEMENT these Muscle cars show up at the local track all over the internet FREE advertising and when customers show up at the dealership they buy them it helps seek the other vehicles why doesn’t GM see this well maybe there to interested in the global China market AMERICA IS where GM should go back to if they make a good product they won’t need global sales to stay in business
Rocky They don’t come for free. The development cost often cost large amounts of money and in the case of Chrysler while it helped image it does not help the bottom line. FCA has had to merge with PSA to survive yet GM is in pretty good financial shape considering the cost of the EV program and the fact sales are down everywhere with the virus.
The best things in life are not free and performance cars are not like they used to be. At one time you just dropped a big engine into an economy car and you made a hit. Today it takes time and lots of money to build a car right and then it only sells at 10 percent of production or less there is no money made. Often more lost.
Like I or not today MFGs are supported by boring, affordable CUV models That is how Toyota is as big as they are. It is how Hyundai has grown. Neither did it with 1,000 HP they did it with 200 HP FWD CUV models
The real world works much different and it is ever changing as what worked 50 yeas ago no longer applies.
People today want reliable, affordable and usable vehicles. There is no real love for cars anymore as a whole. It declines more every day.
I work in the performance industry and I see the clients get older and older with fewer young people coming in outside of trucks and Jeeps.
This post has many emotional comments that I feel are honestly spoken but most of the comments here are not rooted in reality with the use of all the factors facing MFG’s today.
The bottom line is companies no longer can just make money they have to get the most return on investment as possible. Unfortunately that is not in the performance segment anymore. No cheap rides there anymore and little money to be made outside higher end sports cars.
I know many don’t like to hear this but lying about it changes nothing just as being delusional about it.
I bought a 2018 Buick Regal Sportback Essence. Best car I’ve ever had. I think they are making a mistake by not making sedans anymore. The cars just need to be marketed better.
Mike I agree it was a great car but I knew it was in trouble the first time I saw one.
I was at one of the larger auto shows in America and spotted a Regal I made my way over and got in to become familiar with it.
But then I notices I was in the car for a good while and no body came us to check it out. I literally could have sat there and ate my lunch in the car and not been bothered. That was troubling.
Yet near by a refreshed Enclave was there and had a long line of people waiting to just sit in it for 1-2 min,
That is very telling of where the market is today.
Automakers would make more cars if there was more money in them but there is not. To make more money the price gets higher like at Benz and BMW. They live because they cost more and make money. The Accord and Camry are in decline and if they continue to drop their lives may be shorten too at some point. If not for global a sales both may be at risk now.